Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at email@example.com.
Las Vegas Hosts First Major Trade Show Since Pandemic Began
Last week, our friends at Informa and the Las Vegas Convention and Visitors Authority hosted World of Concrete—the first major trade show and convention to take place in Las Vegas since the pandemic began. Normally held in January, World of Concrete was rescheduled to bring the concrete industry together sooner rather than later. The 2022 World of Concrete is slated to be held January 17-20, which will overlap with SHOT Show as it often does. With 1,500 exhibitors, the successful staging of a major trade show in the world’s trade show capital is a sure sign of the city of Las Vegas returning to normalcy. — Chris Dolnack, NSSF
Live Session June 23: Gain Insights from SHOT Show Buyers
The next session in the 2021 SHOT Show Exhibitor Academy Webinar Series will take place next week on Wednesday, June 23. Please join us at 2 p.m. Eastern for the “SHOT Show Buyer's Insights Panel,” moderated by NSSF Managing Director of Member Services John McNamara. In this session, you'll hear from SHOT Show buyers who’ve cracked the code at making attending SHOT Show all it can be. From big box to independently owned, these buyers will help you better understand what they’re looking for at SHOT, what grabs their eye when walking the show floor, and how you can connect with buyers like them. Insights gained from seeing the SHOT Show through a buyer’s eyes can have a big impact on your exhibiting plans, goals and success at the 2022 show. Confirm your attendance now. — Erik Scarpati, NSSF
Send a Targeted Email to SHOT Show Attendees
Exhibitors can now send a custom targeted email to SHOT Show attendees. This is the only way exhibitors can reach verified SHOT attendees by email. To protect the privacy of our attendees, we do not sell email lists. Please be aware that any so-called “email list” promotions you receive from a third-party source are from list scammers. This new offering was created to provide a legitimate alternative to the non-stop scams being sent to the SHOT Show exhibitor base and gives you the ability to customize the recipients by setting the criteria to reach your exact target audience. An email with instructions on how to utilize this new service was sent to all exhibitors on June 11. This service can also be accessed by logging into your exhibitor portal account. If you have any questions, please feel free to reach out to me directly at firstname.lastname@example.org or 203-426-1320 ext. 214. — Chris Tatulli, NSSF
Resorts World Set to Open This Month
Resorts World Las Vegas, the first ground-up development on The Strip in over a decade, will officially open its doors on June 24. The new resort features 3,500 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops, and more. The resort is one many new and exciting attractions that SHOT attendees will find when we return to Las Vegas in January. — Melissa Schilling, NSSF
Book Your Hotel Rooms NOW!
Hotel blocks are close to selling out at a number of properties. Secure you and your team a room at your preferred property now before it’s too late! SHOT Show hotel room blocks are available for booking through the SHOT Show website. The only SHOT Show official housing providers are onPeak and The Venetian/Palazzo. — Lindsay Schaeffer, ConvExx