All In
JAN 18–21

SHOT Show Insider: Vegas to Open 100%, Get Ready for Space Selection, and More

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at

Las Vegas Is On Track to Reopen Big This Summer

While not all cities are ready to reopen, it is looking great for the Las Vegas trade show community and what we can look forward to this coming January. Just this week, the governor of Nevada announced that social distancing requirements are being lifted on May 1 and that facilities will be able to operate at 100 percent capacity in June. In fact, the World of Concrete, the trade show that is customarily in town alongside the SHOT Show and is similar in size to ours, has been approved to be held during the second week of June. This week also saw the announcement of the first concert to be held at the brand-new Allegiant Stadium, with Garth Brooks coming to town in July. With restrictions being lifted, our expansion to the all-new Caesars Forum, and new resorts (Resorts World and Circa), attractions (Area 15), and venues (Allegiant Stadium) around town, this coming January is looking like Las Vegas will be better than ever for our return. — Jeff Pressman, ConvExx

Get Ready for Space Selection

Space selection for the 2022 SHOT Show is almost here! We will begin sending appointment confirmations the week of April 26. To help answer any questions you may have in advance, we’ve developed a helpful Space Selection FAQ page. As always, if you have any questions or need assistance, please feel free to contact us at any time. — Chris Tatulli, NSSF

Caesars Forum Virtual Walkthrough

The all-new Caesars Forum, where the SHOT Show is expanding to this year, now offers a virtual walkthrough of the facility. Located right next door to the Sands Expo—and connected by a bridge for easy access to and from each facility—this new convention center is a truly impressive sight to see. Take a virtual tour of Caesars Forum. — Chris Dolnack, NSSF

SHOT Show Receives Trade Show Executive ‘Fastest 50’ Award

We received some great news this week from Trade Show Executive: the SHOT Show has received one of the magazine’s annual Fastest 50 Grand Awards. The 2019 SHOT Show was TSE’s “Fastest-Growing Show in Sheer Numbers in Exhibitors in 2019” with the number of exhibiting companies growing by 395. It’s a great honor for NSSF, and all our exhibitors, to see the SHOT Show recognized as one of the leading trade shows in the world. — Chris Dolnack, NSSF

Don’t Trust Scammer ‘Lists’ — Best Way to Reach Attendees is Through Us

Some of our exhibitors have contacted us recently about SHOT Show “lists” being sold by scammers. We do not sell our lists, so please be aware that any offer pretending to provide this information is a scam. If you’re looking to reach attendees, the SHOT Show offers our exhibitors a way to reach attendees through dedicated email communications. Be on the lookout this month for an email from your SHOT Show sales representative with more information on how to take advantage of this great pre-show marketing tool. — Tammy McIntyre, NSSF

Great Deals on Rooms Through SHOT Show’s Official Hotels

SHOT Show hotel room blocks are now available for booking through the SHOT Show website. There are a number of very good deals right now. We encourage all our exhibitors to book directly through our official housing providers onPeak and The Venetian/Palazzo. — Melissa Schilling, NSSF

Davidson's, America's leading shooting sports wholesaler
Chris Dolnack
Senior Vice President and CMO, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Tammy McIntyre
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Schilling
Melissa Schilling
Director, Conferences & Exhibitions, NSSF
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
JAN 18–21, 2022 LAS VEGAS