Connect                 

Tag Archives: ranges

More and more FFL retailers are attracting new clients, seeing loyal customers increase their visits and increasing profits through the addition of a firearms range to their facilities. It almost seems like a no-brainer: What better way to make a sale than to have a range where folks can try before they buy, experiment with […]

“They laugh and say that I might be the busiest person in the booth,” says Mossberg’s Director of Public Relations, Linda Powell, when asked what her coworkers would say about what she does at SHOT Show®. Powell is one of the matriarchs in the public relations facet of the outdoors industry, with 22 SHOT Shows […]

Get out of the dark ages and give today’s recreational shooters the high-tech ranges they want. This fall, NSSF published several articles about the amenities and facility upgrades today’s sport and recreational shooters are looking for in their firearms ranges. Bottom line: gone are the days of dark ranges with boring beige paper targets sent […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

For those of you already operating a firearms range and especially for those looking to establish one from the ground up or add one to an existing retail facility, I am pleased to announce that Bryan “B.A.” Stear will be returning for a second year to speak at SHOT Show University. Traditionally held the day […]