The #1 Reason to Attend SHOT Show® — From Someone Who Has Been EVERY Year
What does it say about SHOT Show when someone has attended every single year since 1979? Richard Sprague, owner of Sprague’s Sports, has never missed a show. Learn about his perspective from decades on the show floor and how SHOT Show delivers unmatched value for both exhibitors and buyers.
Read Richard Sprague's Tips for Getting the Most Out of SHOT Show
Bid on Custom Firearms — Support Youth Shooting Sports
Auction: January 6–25 on GunBroker.com
A one-of-a-kind charity auction is coming to SHOT Show. NSSF and GunBroker.com have partnered to auction exclusive, custom-donated firearms and gear, benefiting the Youth Shooting Sports Alliance (YSSA). 100% of the proceeds go to supporting youth programs, thanks to waived fees from GunBroker. Bidding opens January 6 and closes January 25. Stop by the YSSA Booth No. VL292 at SHOT Show to view featured items in person
Upgrade Your Evening Plans
SHOT After Dark provides exclusive nightly opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. To get the most out of your experience, upgrade to the VIP pass for only $20 more and enjoy an open bar at all three SHOT After Dark events.
Badge Pickup Locations
Hit the ground running when you arrive in Las Vegas. Fourteen pickup locations at hotels, The Venetian Expo, Caesars Forum and even the airport make it easy for you to pick up your badge and quickly get on the show floor. Each location has specific hours so make plans before you arrive.
Celebration of Freedom — SHOT Show’s Tribute to America’s 250th
Industry Welcome Reception | Tuesday, January 20 | Great Outdoors Plaza
Don’t forget to head outside Tuesday evening to celebrate America’s 250th anniversary during the Welcome Reception, sponsored by Fiocchi, and watch a visually stunning drone show dedicated to America, our industry and the freedoms we enjoy. This Celebration of Freedom marks the official launch of the week and brings the industry together in a powerful way.
It’s Time to Download the SHOT Show Mobile App
Sponsored by Daniel Defense, the 2026 SHOT Show mobile app allows you to schedule appointments, scan new products, view the education schedule, take notes and navigate the show floor using interactive maps. It has all the info you need right at your fingertips. Get the app before you arrive to be better prepared.
Catch a Show While You’re in Town
Take advantage of your time in the entertainment capital of the world and catch a concert during your trip. There are plenty of options happening before and right after SHOT Week including major acts such as Styx, Live, the Eagles and the Zac Brown Band. Plan ahead and make the most of your time in Las Vegas.
