Jan 20–23, 2026
Venetian Expo + Caesars Forum
Las Vegas

What Actually Worked for Previous Exhibitors (and tips to apply their takeaways)

SHOT Show Question and Answer

Real Exhibitor Wins That Will Transform Your Booth Strategy: Learn from your peers in this month’s Q+A Webinar!

Join us Live – Register to Secure Your Spot!

Sometimes, when you’re exhibiting at a major trade show, like SHOT Show 2026, it can feel like no one really understands what you’re going through…

As your show management team, we’re here to help, along with our logistics partners and others. More importantly, however, please remember you have thousands of peers who are going through the exact same things you are at the exact same time.

After working with SHOT Show exhibitors, like you, for the past several years, our favorite trade show trainer, Robyn Davis at Exhibitors WINH, has seen it all… and, in this month’s Q+A Webinar, she’ll share a few great success stories from previous exhibitors.

In this fast-paced 60-minute session, you will learn about:

  • How Carrie at Cerus Gear increased her company’s visibility along with credibility and sales by partnering with other exhibitors to create a “win-win” situation for everyone involved.
  • The strategy Michelle at M22 Tactical used to increase her booth traffic and grow her business “from nothing,” by focusing on her audience across her pre-show marketing efforts.
  • How Brian at Refund Retriever improved the quality of his company’s traffic and in-booth interactions by revamping his design elements.

…plus, Robyn will help you apply the takeaways shared to your unique situation and she’ll answer your questions!

Who should participate in this Q+A Webinar?

All SHOT 2026 exhibitors are welcome to attend every Exhibitor Academy session, including this one. We strongly encourage you to invite relevant (human) team members to join you, when appropriate.

In this session, you may wish to include team members who are focused on:

  • Exploring collaboration/partnering opportunities with other exhibitors.
  • Writing, editing, approving and sending communications (e-blasts, social media and pre-show marketing overall.)
  • Imagining, creating, and utilizing key design elements, like your booth design, literature, etc.

…as well as any team members who are new to the SHOT Show (or anyone on your team who’s just curious about what’s working for other exhibitors).

Will this session be recorded?

Yes – this session will be recorded and shared with all confirmed SHOT Show exhibitors.

That said, we still strongly encourage you to attend live so you can get answers to your questions as you think of them, participate in interactive components (like polls and chat) and apply the information/advice shared immediately (vs. waiting for the recording to be processed, which can take about a week).

Who is Robyn?

Robyn Davis of Exhibitors WINH and SHOT Show Exhibitor Academy

Robyn Davis, CPTD, CEM at Exhibitors WINH, is our esteemed trade show trainer and facilitator for all Exhibitor Academy programming. With over 15 years of experience empowering exhibitors globally, she has been a valuable resource for SHOT Show exhibitors since 2019.

Robyn has spoken at major trade show events and received accolades such as IAEE’s “Educator of the Year” and the EIC’s “Pacesetter” award. She holds certifications in talent development and exhibition management, along with a degree in Aerospace Engineering.

To learn more about Robyn, connect with her on LinkedIn or visit her company’s website.

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Authors

NSSF
Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Shilling
Melissa Schilling
Managing Director, Exhibitions & Conferences, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Senior Director, Exhibit & Sponsorship Sales, NSSF
ConvExx
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx