Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV

You’re Invited—to SHOT Show’s BEST Party!

One thing everyone knows about SHOT Show® is that just as much work gets done off the show floor as it does on. From breakfast meetings and corporate after-hour events to lunches, dinners and the great shows Las Vegas has to offer, there’s no shortage of venues for talking business and getting in some great food and entertainment at the same time.

Want to know a secret? The best place to start your after-hours networking is NSSF’s State of the Industry Reception.

If you’ve been in years past, you know there will be a top-notch selection of hors d’oeuvres and an open bar, something everyone digesting the booth traffic, meetings and order writing of the first day of the show can appreciate. Too, everyone who’s anyone in the firearms industry is there — heads of industry, publishers, writers, leading retailers and range owners, wholesaler and distributor principals. If you were wondering where the best place is at SHOT Show to meet and greet and make those connections so necessary to doing business all year long, this is it, bar none (and that’s why this event always sells out).

Good food, drinks and friends all in one place are enough to draw a crowd, but we want to make sure this event offers more for you.

First, this event starts immediately after the show closes on its first day, Tuesday, Jan. 21, and this year we’ve moved it to the Sands Showroom located right at the end of the Expo Center hallway leading to the restaurants of the Venetian and Palazzo — no more traipsing all the way through the Palazzo Casino to get to us.

Second, the State of the Industry Reception’s short-format design delivers a great early evening event and still gives you time for dinner meetings. The cocktail hour starts at 5:30. At 6:10, NSSF President Joe Bartozzi takes the stage to give you all the information you need to know about where our industry is headed in 2020 — and you will not want to miss this if you’re looking to make your best, most-informed business decisions in the coming year.

We’ll have a brief intermission at 6:30, and then at 6:45 comedian Henry Cho grabs the microphone. Many of you will be familiar with Henry from his many appearances on “The Tonight Show” and “The Late Late Show,” as well as numerous comedy radio stations including “Blue Collar Radio” on Sirius, but if you’re not, I have to tell you that we were bowled over by his comedy when we were talking about bringing him to SHOT Show. If you’ve appreciated all the laughs provided in years past by Jeff Foxworthy and Mike Rowe, I promise, you will add this guy to your roster of “Best Shows Ever!”

Tickets are available now, and with SHOT Show just a month away, sales are picking up speed. Tickets are just $125 each, and we think what you’ll get in return is exponentially more valuable. Don’t miss out. We’d genuinely love to see you there.

JAN 19–22, 2021 LAS VEGAS