Executive Management Seminar

NSSF is excited to have a return speaking engagement from Dan Coates, this time joining our new Executive Management Seminar at the 2017 SHOT Show. He originally presented at the 2014 NSSF Industry Summit in Springfield, Massachusetts, and both working with him there and his impressive background make him an ideal fit for this seminar.

Dan Coates

Dan Coates

Coates is the President and co-founder of New York City-based Ypulse, a leading authority on youth and millennial marketing and research. The firm provides syndicated and custom research to marketers by surveying tweens, teens and 20-somethings, with the survey information collected from two sources,, a proprietary online community of consumers aged 13 to 34, and Thumb, a mobile social Q&A network. Facebook, Fidelity, VEVO, YouTube and The Coca-Cola Company are a few of the companies that rely on Ypulse to help them engage with young consumers.

Coates will be presenting the discussion “Managing Multiple Generations to Get the Most out of Your Staff.” During this talk, you’ll hear how the U.S. workplace today is precariously balanced between three generations—Boomers, X’ers and Millennials—but with abundant signs of inter-generational feuding. With each generation convinced that all the others ‘just don’t get it,” how does today’s executive ensure that the goals of the organization are aligned with the values of the team, regardless the generation to which each team member belongs? Acknowledging radically different core motivations between each generation, Coates will explain how his research works to provide tactical and strategic management guidance that produces generationally attuned solutions. He’ll show how this kind of research can improve attracting, retaining and rewarding high-potential team members and allow you to do away with the one-size-fits-all approach that no longer works with today’s diverse staffing.

The 2017 SHOT Show Executive Management Seminar will take place the day before the show opens, Monday January 16, from 9:45 a.m. to 3:00 p.m. Morning coffee and a buffet lunch will be provided. Designed as a premier educational forum for rising managerial and executive-level professionals, the seminar is open to both NSSF Members and non-members, and NSSF members receive a significant discount on their registration fee. Reserve your seat today.