NSSF – The Firearm Industry Trade Association, welcomes media influencers to the SHOT Show®.
With more than 2,000 members of the media from the United States and around the world expected to cover the 2025 SHOT Show, there is a limit for the number of media representatives that can be reasonably and fairly accommodated. Specialized media routinely covering the shooting, hunting, outdoor and law enforcement trade may be assigned credentials until the limit is reached. A deadline for applying and assigning media credentials may be put into effect at any time at the discretion of the NSSF Communications team.
Our advice to media wishing to attend the SHOT Show is to apply for credentials early to avoid the cutoff date. Be sure to read the application requirements and restrictions below. Media must PRE-REGISTER for credentials; there will be NO ONSITE REGISTRATION of media.
Show badges are not transferable. We do not permit substitutions.
If you have questions related to SHOT Show media registration, see these Frequently Asked Questions or email Peter Reingold at media@shotshow.org.
Media Influencer Requirements for Credentials
Podcasts/Vlogs
To qualify as a vlogger the content must be directly related to the firearms, hunting and archery industry, topics covered at SHOT Show, and/or NSSF itself. Be aware that some submissions may contain irrelevant material to gain free admission. If necessary, we may require published content about SHOT Show from the previous year. It is important to note that a business card does not suffice as sufficient evidence to qualify as media. NSSF will approve or deny credentials to digital media based on the frequency and quality of posts. Note – if you want to use YouTube, TikTok, Instagram, X, or Truth Social as your platform for us to review, we need to see your full name and your specific role/function clearly displayed.
Qualifications (required, but not limited to):
- 70,000 or more monthly views on YouTube; OR
- 250,000 or more monthly views on TikTok; OR
- 50,000 or more Instagram followers; OR
- 30,000 or more X or Truth Social followers; OR
- 10,000 or more monthly podcast followers
- All content must be industry-related (S.H.O.T. – Shooting, Hunting, Outdoor Trade)
Digital Content Creator
To qualify as a digital content creator the content must be directly related to the firearms, hunting and archery industry, topics covered at SHOT Show, and/or NSSF itself. Be aware that some submissions may contain irrelevant material to gain free admission. If necessary, we may require published content about SHOT Show from the previous year. It is important to note that a business card does not suffice as sufficient evidence to qualify as media.
NSSF will approve or deny credentials to digital media based on the frequency and quality of posts. Note – if you want to use YouTube, TikTok, Instagram, X, or Truth Social as your platform for us to review, we need to see your full name and your specific role/function clearly displayed.
Qualifications (required, but not limited to):
- 40,000 or more monthly views on YouTube; OR
- 50,000 or more TikTok followers; OR
- 50,000 or more Instagram followers; OR
- 30,000 ore more X or Truth Social followers; OR
- 10,000 or more monthly podcast followers
- All content must be industry-related (S.H.O.T. – Shooting, Hunting, Outdoor Trade)
IMPORTANT: Unauthorized filming of exhibits or close-ups of individuals will result in the revocation of all media credentials and may jeopardize admission into future SHOT Shows.
NOTE: Some video crews may be escorted by Press Room staff to and from their interview locations on the show floor.
Media applications from media not related to the industry will be considered on a case-by-case basis. Because the SHOT Show is run for the benefit of the shooting, hunting, outdoor and law enforcement industry, a demonstrated record of reasonable objectivity, fairness and balance in past coverage of the industry will be considered.
NSSF DOES NOT recognize Facebook, LinkedIn, Snapchat and certain other social media platforms as qualifying news outlets for media credentials.
Show badges ARE NOT transferable. We DO NOT permit substitutions.
