Retailers and Ranges
The SHOT Show is the industry's largest dedicated exhibit for shooting sports, hunting and outdoor accessories.
With more than 2,000 total exhibits, The SHOT Show is your best opportunity to browse manufacturers’ full product lines in addition to their latest tech and product releases. Talk to suppliers about your business, your customers and your needs and walk away with the knowledge to drive sales for your business.
Must-See New Product Center
350+ exhibiting companies
400+ new products displayed
Be one of the first to see the hottest new products on the market. The New Product Center is a compilation of the best new inventory potential for your business. Through the SHOT Show mobile app, you can scan the products you like in the New Product Center, and quickly receive product details, manufacturer information, and exhibit location.
See what's NEXT for the industry
100 exhibiting companies
Developed to introduce manufacturers/suppliers never before seen at the SHOT Show, the overwhelmingly popular NEXT Pavilion is the spot for evaluating innovative products and exploring new partnerships.
A Focal Point for Retailers and Ranges
NSSF Membership Reception
Monday, January 20
The Venetian, 4th Floor
Reception is limited to 350 members.
RSVP is recommended.
State of the Industry Reception
Tuesday, January 21
Show-only specials for retailers and ranges
The Distributor Marketplace is back! Access exclusive discounts on products from some of the world’s best distributors for retailers and ranges — but only if you attend the 2020 SHOT Show.
Exclusive Education for Retailers
With leadership, economic forecasting and other important topics such as compliance issues, OSHA, marketing and e-commerce, SHOT University is an incredible, one-day conference that dives into critical issues and presents the lessons learned from influential industry leaders and high-profile keynote speakers. Always held the day before the official show opening, SHOT University is a great way to kick off your show experience.
SHOT University sells out months in advance. Don't delay enrollment.
Learn more about important industry challenges, better management practices, and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show giving you flexibility to mix each day with education and exhibits.
Last year, more than 90% of Retailer Seminars sold out early. Pre-registration is required, and available on a first-come, first-serve basis to attendees registered as retail or range operations.