Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV
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Retailers and Ranges

The SHOT Show is the industry's largest dedicated exhibit for shooting sports, hunting and outdoor accessories.

With our expansion to Caesars Forum this January, you will experience the largest SHOT Show ever with well more than 2,000 exhibits. The SHOT Show is your best opportunity to browse manufacturers’ full product lines in addition to their latest tech and product releases. Talk to suppliers about your business, your customers and your needs and walk away with the knowledge to drive sales for your business. In fact, this 2021 SHOT Show is loaded with new exhibitors you couldn’t explore last year.

Here are just a few categories where you can discover new inventory opportunities:

  • Category New Exhibitors
  • Airgun & Airsoft Products 13
  • Ammunition 20
  • Apparel, Men's 63
  • Apparel, Women's 46
  • Association/Agencies/Wildlife Mgmt. 2
  • Bags, Packs & Equipment 74
  • Binoculars/Telescopes 14
  • Black Powder Accessories 2
  • Blinds 1
  • Cameras & Equipment 12
  • Communications/Electronics/GPS 20
  • Crossbows & Accessories 2
  • Custom Manufacturing 58
  • Cutlery/Sharpeners/Knives & Accessories 29
  • Decoys 1
  • Eyewear 8
  • Feeder Equipment 2
  • Firearm Barrels 7
  • Firearm Cabinets/Racks/Safes 8
  • Firearm Cases 7
  • Firearm Grips & Stocks 16
  • Firearm Locks 3
  • Firearms 38
  • Category New Exhibitors
  • Firearms Maintenance & Cleaning Equipment 20
  • Footwear 19
  • Game Calls 1
  • Hearing Protection 8
  • Holsters 18
  • Hunting Gear & Accessories 81
  • International Exhibitors 11
  • Law Enforcement Products & Services 101
  • Leathergoods 10
  • Lighting Products 12
  • Magazines & Cartridges 5
  • Media/Publication 3
  • Reloading 7
  • Retailer Services 9
  • Scents & Lures 2
  • Scopes, Sights, Telescopes & Accessories 36
  • Shooting Range Equipment 29
  • Survival Kits/First Aid 29
  • Targets 19
  • Training and Safety Equipment 50
  • Treestands 1
  • Vehicles, Utility & Recreation 10
  • Wholesaler/Distributor 58

Must-See New Product Center

Now located at Caesars Forum!

The hottest new technology coming to market is on display in the New Product Center which is moving to Caesars Forum. See first-hand the latest innovations and smartest products that will keep your customers coming back for more.

Expand your resources

It’s been almost a year since businesses in our industry have been able to come together as a community. How do we address supply chain issues when firearms and ammunition sales have skyrocketed this past year? And, what’s the forecast for 2021 after a heated social and political climate divided the country, fueled passions and stoked convictions?  

No matter what your retail or range operation—brick and mortar, local sporting goods, large chain, specialized, online, or anyone in the distribution chain—the SHOT Show is your opportunity to get answers, swap stories, share challenges, and learn new ways to prep your day-to-day operations for what comes next

Exclusive Education for Retailers

SHOT UniversityTM

Monday, January 18

This powerful, one-day conference dives into important topics and presents the lessons learned from influential industry leaders and high-profile keynote speakers. Topics cover leadership, economic forecasting, marketing, compliance, and more.

Retailer Seminars

Tuesday, January 19–Thursday, January 21​

Explore better management practices and new ways to make your retail or shooting range business thrive in the most competitive and regulated marketplaces.

For 2021, Retailer Seminars will be held in larger rooms, and the most popular topics and sessions will be repeated to ensure ample opportunity to participate while adhering to physical distancing protocols.

Last year, more than 90% of Retailer Seminars sold out early. Pre-registration is required, and available on a first-come, first-serve basis to attendees registered as retail or range operations.

JAN 19–22, 2021 LAS VEGAS