Jan 20–23, 2026
Venetian Expo + Caesars Forum
Las Vegas
Venetian Expo + Caesars Forum
Las Vegas
Retailers and Ranges
The SHOT Show is all about YOU and YOUR BUSINESS. This is your opportunity to connect with the industry's top manufacturers, distributors, and experts who can help any retailer or range, both large and small, better serve its community. Whether you're looking to expand your product offerings, improve your marketing strategies, or enhance your range facilities, the SHOT Show has everything you need to succeed. This is YOUR shot. Don’t miss it!
Goodbye crowded, can’t-move aisles preventing you from accessing high-demand exhibits. Our expanded exhibit floor stretches from the Venetian Expo to Caesars Forum, so you have more space to explore more equipment and interact with more manufacturers.
Exclusive SHOT Show hotel discounts are available when you book through official hotel partners.
From traditional bows and accessories to compound technology, trail cams and other innovative gear, the pavilion delivers a complete view of one of the industry’s most profitable categories— all in one convenient location inside Caesars Forum.
With daily and evening opportunities throughout Las Vegas during SHOT Show, you’ll find members of our industry ready for conversation and networking.
The real power of the SHOT Show happens when professionals come together. As the exhibit floor closes each day, you’ll be able to join the industry on the Great Outdoors Plaza for special events to help keep the conversations going.
Take networking into the nightlife. SHOT After Dark
gives you exclusive access to premier Las Vegas venues, creating after-hours opportunities to connect with industry professionals.
SHOT University remains the go-to training program for retailers who want practical strategies that work in today’s highly regulated and competitive environment. With courses designed to strengthen sales, streamline operations and sharpen compliance, SHOT University gives you proven tools to grow your business year after year.
A la carte sessions available. Seats will be limited. Enroll early to get your spot!
To make every interaction as meaningful as possible, the SHOT Show is a trade only event for relevant exhibitors and qualified buyers. All potential attendees must provide appropriate documentation to qualify for attendance at the SHOT Show.
Your participation in the SHOT Show directly directly supports the mission of NSSF — the Firearm Industry Trade Association.