Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV
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Retailers and Ranges

The SHOT Show is the industry's largest dedicated exhibit for shooting sports, hunting and outdoor accessories.

With more than 2,000 total exhibits, The SHOT Show is your best opportunity to browse manufacturers’ full product lines in addition to their latest tech and product releases. Talk to suppliers about your business, your customers and your needs and walk away with the knowledge to drive sales for your business. In fact, this 2020 SHOT Show is loaded with new exhibitors you couldn’t explore last year.

Here are just a few categories where you can discover new inventory opportunities:

  • Category New Exhibitors
  • Airgun & Airsoft Products 13
  • Ammunition 20
  • Apparel, Men's 63
  • Apparel, Women's 46
  • Association/Agencies/Wildlife Mgmt. 2
  • Bags, Packs & Equipment 74
  • Binoculars/Telescopes 14
  • Black Powder Accessories 2
  • Blinds 1
  • Cameras & Equipment 12
  • Communications/Electronics/GPS 20
  • Crossbows & Accessories 2
  • Custom Manufacturing 58
  • Cutlery/Sharpeners/Knives & Accessories 29
  • Decoys 1
  • Eyewear 8
  • Feeder Equipment 2
  • Firearm Barrels 7
  • Firearm Cabinets/Racks/Safes 8
  • Firearm Cases 7
  • Firearm Grips & Stocks 16
  • Firearm Locks 3
  • Firearms 38
  • Category New Exhibitors
  • Firearms Maintenance & Cleaning Equipment 20
  • Footwear 19
  • Game Calls 1
  • Hearing Protection 8
  • Holsters 18
  • Hunting Gear & Accessories 81
  • International Exhibitors 11
  • Law Enforcement Products & Services 101
  • Leathergoods 10
  • Lighting Products 12
  • Magazines & Cartridges 5
  • Media/Publication 3
  • Reloading 7
  • Retailer Services 9
  • Scents & Lures 2
  • Scopes, Sights, Telescopes & Accessories 36
  • Shooting Range Equipment 29
  • Survival Kits/First Aid 29
  • Targets 19
  • Training and Safety Equipment 50
  • Treestands 1
  • Vehicles, Utility & Recreation 10
  • Wholesaler/Distributor 58
  • Air Gun/Air Soft Products
  • Ammunition
  • Apparel/Footwear
  • Bags, Packs/Equipment
  • Cameras & Equipment
  • Cutlery, Sharpeners, Knives
  • Eyewear
  • Firearms
  • Firearms Cabinets/Safes/Locks
  • Firearms Maintenance & Cleaning Equipment
  • Holsters/Leather Goods
  • Hunting Gear & Accessories
  • Optics/GPS/Communications
  • Scents/Lures
  • Scopes, Sights & Accessories

Must-See New Product Center

350+ exhibiting companies
400+ new products displayed

Be one of the first to see the hottest new products on the market. The New Product Center is a compilation of the best new inventory potential for your business. Through the SHOT Show mobile app, you can scan the products you like in the New Product Center, and quickly receive product details, manufacturer information, and exhibit location.

A Focal Point for Retailers and Ranges

The SHOT Show offers invaluable operational and product insights for every type of business — whether you manage a small brick and mortar retail shop, operate solely through digital channels, buy for a major retailer, or manage a range. It’s a central hub to meet more than 60,000 other industry professionals, discuss what works well in day-to-day operations as well as share ways to overcome common business challenges.

HAVA Golf Classic

Sunday, January 19
Bear's Best Las Vegas

Learn More

NSSF Membership Reception

Monday, January 20
The Venetian, 4th Floor
5:00–6:00 PM

Must be an NSSF member to attend.
Reception is limited to 350 members.
RSVP is recommended.

State of the Industry Reception

Tuesday, January 21
Palazzo Theater

Learn More

Show-only specials for retailers and ranges

The Distributor Marketplace is back! Access exclusive discounts on products from some of the world’s best distributors for retailers and ranges — but only if you attend the 2020 SHOT Show.

View Participating Partners

Exclusive Education for Retailers

SHOT UniversityTM

Monday, January 20

With leadership, economic forecasting and other important topics such as compliance issues, OSHA, marketing and e-commerce, SHOT University is an incredible, one-day conference that dives into critical issues and presents the lessons learned from influential industry leaders and high-profile keynote speakers. Always held the day before the official show opening, SHOT University is a great way to kick off your show experience.

SHOT University sells out months in advance. Don't delay enrollment.

Retailer Seminars

Tuesday, January 21–Thursday, January 23​

Learn more about important industry challenges, better management practices, and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show giving you flexibility to mix each day with education and exhibits.

Last year, more than 90% of Retailer Seminars sold out early. Pre-registration is required, and available on a first-come, first-serve basis to attendees registered as retail or range operations.

During the SHOT Show, if you wish to attend a Retailer/Range Seminar, please visit the 4th floor registration desk for quickest service in adding the session to your registration.

JAN 19–22, 2021 LAS VEGAS