Jan 21–24, 2025
Venetian Expo + Caesars Forum
Las Vegas

Retailers and Ranges

Only at the SHOT Show® will you find a full range of manufacturers, products, partnerships and opportunities.

The SHOT Show is all about YOU and YOUR BUSINESS. This is your opportunity to connect with the industry's top manufacturers, distributors, and experts who can help any retailer or range, both large and small, better serve its community. Whether you're looking to expand your product offerings, improve your marketing strategies, or enhance your range facilities, the SHOT Show has everything you need to succeed. This is YOUR shot. Don’t miss it!

More Room to Maneuver, More Products to See

Goodbye crowded, can’t-move aisles preventing you from accessing high-demand exhibits. Our expanded exhibit floor stretches from the Venetian Expo to Caesars Forum, so you have more space to explore more equipment and interact with more manufacturers.

Here are just a few categories where you can discover new inventory opportunities:
  • Category NEW Exhibitors
  • Airgun & Airsoft Products 10
  • Ammunition 11
  • Apparel, Men's 20
  • Apparel, Women's 11
  • Bags, Packs & Equipment 14
  • Cameras & Equipment 4
  • Camping 10
  • Communications/Electronics/GPS 13
  • Crossbows & Accessories 4
  • Custom Manufacturing 28
  • Cutlery/Sharpeners/Knives & Accessories 6
  • Eyewear 2
  • Feeder Equipment 1
  • Firearm Barrels/Parts/Gunsmithing 19
  • Firearm Cabinets/Racks/Safes 4
  • Firearm Cases 4
  • Firearm Grips & Stocks 12
  • Firearm Locks 4
  • Firearms 40
  • Firearm Maintenance & Cleaning Equipment 6
  • Footwear 2
  • Category NEW Exhibitors
  • Gunsmith Tools 7
  • Hearing Protection 5
  • Holsters 10
  • Hunting Gear & Accessories 19
  • International Exhibitors 20
  • Law Enforcement Products & Services 35
  • Leathergoods 3
  • Lighting Products 5
  • Magazines & Cartridges 8
  • Media/Publication 2
  • Recoil Protection Devices & Services 1
  • Reloading 5
  • Retailer Services 3
  • Scopes, Sights, Telescopes & Accessories 16
  • Shooting Range Equipment 10
  • Survival Kits/First Aid 8
  • Targets 10
  • Training and Safety Equipment 12
  • Treestands 1
  • Vehicles, Utility & Recreation 8
  • Wholesaler/Distributor 23

Save on Hotels

Exclusive SHOT Show hotel discounts are available when you book through official hotel partners.

Don’t miss your opportunity to save.
New in 2024

Archery Business Pavilion

Designed to provide a comprehensive look at the archery industry, from traditional equipment to cutting-edge technology in compound bows, trail cams and other gear. Good for any firearm or archery retailer who wants to broaden their business. Produced by NSSF and Grand View Outdoors.

With daily and evening opportunities throughout Las Vegas during SHOT Show, you’ll find members of our industry ready for conversation and networking.

SHOT Show After Hours

As the exhibit floor closes each day, you’ll be able to join the industry on the Caesar’s Forum outdoor patio for special events to help keep the conversations going.

SHOT After Dark

Join industry colleagues at some of the most popular nightclubs and bars in Las Vegas open exclusively for 2024 SHOT Show badge holders. Locations to be announced. Separate fees apply.

YOUR SHOT to Connect

Exclusive Education for Retailers and Ranges

SHOT UniversityTM
January 23–25

Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace.

Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.

To make every interaction as meaningful as possible, the SHOT Show is a trade only event for relevant exhibitors and qualified buyers. All potential attendees must provide appropriate documentation to qualify for attendance at the SHOT Show.

Your shot to support YOUR industry

Your participation in the SHOT Show directly directly supports the mission of NSSF — the Firearm Industry Trade Association.