Most Scanned New Products During Day 4 of 2026 SHOT Show
The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment with more than 300
To make every interaction as meaningful as possible, the SHOT Show is a trade only event for relevant exhibitors and qualified buyers. All potential attendees must provide appropriate documentation to qualify for attendance at the SHOT Show.
Only event where you can see product lines from world’s top manufacturers and find hundreds of smaller manufacturers with innovative products and accessories.
Wherever you go during SHOT Week, you’ll meet members of our industry ready to share ideas and connect.
Exclusive SHOT Show hotel discounts are available when you book through official hotel partners.
Easily access your Show Planner Tool to schedule meetings, view exhibits, and more.
The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment with more than 300
Red-dot optics continue their hot streak, and LPVOs are coming on strong. And that’s not all. For 2026, a competitive
Compliance Unveiled: Essential Lessons from NSSF, ATF & FBI/NICS at SHOT University™ 2026 Monday, February 2 | 3:00 p.m. ET