Jan 21–24, 2025
Venetian Expo + Caesars Forum
Las Vegas


June 24-26, 2024 • Las Vegas, Nevada

Whether you are a first-time exhibitor or a new contact for a veteran exhibitor, SHOT Show CX delivers unparalleled education and clever insights to ensure a successful SHOT Show for your business.

Over the course of two days, you will learn how to improve your show experience, increase your ROI, and leverage every opportunity for your exhibit. This program is FREE, courtesy of NSSF, the firearm industry trade association, as well as owners of the SHOT Show. The show’s hotel and contractor partners will provide all of your needs from the moment you touch down in Las Vegas until SHOT Show CX concludes. SHOT Show will provide hotel rooms, transportation to and from the Venetian Expo if needed, two breakfasts, two lunches and receptions. All you need to pay for is your airfare to Las Vegas.

Attendees also will receive special offers from many of the contractors you work with at the SHOT Show — lead retrieval, floral, hotel reservations, sponsorships and more. If you have questions, feel free to contact Cassandra Stock at cstock@convexx.com or (702) 216-5836.

Limit one complimentary guest room per company. Limited to two people per company. Both employees must be registered.


Monday, June 24 

3:00 PM–5:00 PM
Registration (Summit Showroom Foyer)
4:00 PM–7:00 PM
An Evening with the Restaurants of the Venetian/Palazzo

Tuesday, June 25

8:00 AM-10:00 AM
Registration (Casanova/Marco Polo Lobby)
8:00 AM-9:00 AM
Breakfast (Casanova 604)
9:00 AM-9:15 AM
Welcome (Marco Polo 701)
9:15 AM-10:15 AM
Ken Holsinger | Freeman | SVP, Strategy
The State of the Events Industry – Research, Insights, and Attendee & Exhibit Strategies
10:25 AM-10:45 AM
Show Management Spotlight
11:00 AM-11:20 AM
SWAP Lead Retrieval Spotlight
11:25 AM-11:45 AM
SHOT Show Planner Spotlight
11:50 AM-12:10 PM
Freeman Service Spotlight
12:15 PM-1:15 PM
Lunch with Venetian Expo (Casanova 604)
1:15 PM-1:30 PM
Industry Day at the Range Spotlight
1:30 PM-2:30 PM
Robyn Davis | Exhibitors WINH
SHOT or NOT?: Evaluate Real Life Examples to Become a More Effective Exhibitor
2:30 PM-4:30 PM
One-on-Ones (Casanova 601)
4:30 PM–6:00 PM
The SHOT Social Networking Event
6:00 PM-8:00 PM
Jampack Event

Wednesday, June 26

8:00 AM-9:00 AM
Breakfast (Casanova 604)
9:00 AM-10:00 AM
Robyn Davis | Exhibitors WINH
Stop Leaving (Free) Resources on the Table: How to Maximize the Most Underutilized SHOT Show Opportunities
10:00 AM-11:00 AM
One-on-Ones (Casanova 601)
10:30 AM-11:30 AM
SHOT Show CX Recap with Robyn Davis | Exhibitors WINH
Recap: Top Takeaways (Plus, Bonus Tips!) from Every SHOT Show CX Session
11:30 AM-12:00 PM
Venetian Expo Box Lunch To-Go (Casanova 604)