Jan 21–24, 2025
Venetian Expo + Caesars Forum
Las Vegas

Press Room Resources

NSSF is committed to making the experience for the working media as professionally rewarding as possible.

The SHOT Show® provides wireless access in the press room so journalists can work effectively. Furthermore, the SHOT Show press room will make available a limited amount of computers for working journalists to use that will have Internet access. These computers are to be used strictly for research and story composing and filing. Any activity not relating to these activities may result in forfeiting all access to the SHOT Show press room. Altering or changing any computer setting is strictly prohibited.

Press Conference Schedule

Tuesday, January 23

10:00 AM

Davidson's/Glock Inc. Collaboration on New Product
Davidson's, and Glock Inc., once again to launch a brand new exclusive firearm.

Presented by Kevin Wilson, Bob Radecki, Ron Dan

12:00 PM
0 Dark 30

New Tactical Line Powered by Former US Marshal Commander Lenny DePaul
Introducing a new tactical clothing and boot collection. As a former Military/Law Enforcement operator, Lenny's hands-on expertise, along with Ellie's fashion career of over 30 years, both understand what is needed to be prepared both mentally and physically on the street and to outfit the modern day warrior.

Presented by Lenny and Ellie DePaul

10:00 AM
Rocky Mountain Elk Foundation

Stop the Proposed Colorado Hunting Ban
Proposed initiatives #91 and #101 are seeking to ban the hunting of mountain lions, bobcats, and lynx in the state of Colorado. This is an all-out attack on members of the hunting community, and we need your help. If this happens in Colorado, it is coming to your state next. All concerned hunters, wildlife organizations and members of the media are invited to learn more about the things they can do to make sure this ban never happens in our state. We CANNOT let science-based wildlife management die in the name of ballot box biology. Hunting is a huge part of what makes Colorado special; Let’s keep it that way! 

Presented by RMEF and Coloradans for Responsible Wildlife Management

11:00 AM
Absolute Machine Tools

Secrets of Barrel Making No One wants You to Know
Parag Kulkarni, president and CEO of Precihole Machine Tools, maker of deep hole drilling and finishing machines, will offer secrets, tips, and tricks of gun drilling and how to improve drilling processes to make them more efficient.

Presented by Parag Kulkarni

3:00 PM
Shooting for Women Alliance

SFWA Ladies Choice Awards
Presentation of SFWA's Ladies Choice Awards to the Presidents/CEOs representing the 13 winners for 2024. Awards are voted on by more than 70,000 women nationally and presented for exceptional performance for women in the shooting industry.

Presented by Susan Romanov

Tuesday, January 23

10:00 AM
Viktos – Booth #VL228 (Venetian Lobby Level 2)

The Future with Viktos
We are a Black Arms Company that dives deep into the community by having fun with it. VIKTOS started 40 years ago and growing along with our partners in the 2A Community, we continue to help support the battles in Washington with others in our industry.

Presented by Daniel Liss

3:00 PM
HEDS High End Defense Solutions – Booth #30203

Release of new MAGNET Pistol Reflex Sight
Introducing our new Magnetic pistol reflex sight. It is a game changer for the sighting industry as it attaches to the pistol slide via its powerful magnet.

Presented by Mark von Reitzenstein

Please review this list of press room resources and services:

Personal Items in Press Area

Any personal property is solely the responsibility of the owner. Neither NSSF nor the SHOT Show is responsible for the loss or damage of any property in the press room, coat check area or press conference room. Only authorized NSSF or the SHOT Show communications staff are allowed in the press room administration area.

Press Room Amenities, Services and Hours

Press Room Hours
Tuesday, January 23 7:30 AM–6:00 PM
Wednesday, January 24 7:30 AM–6:00 PM
Thursday, January 25 7:30 AM–6:00 PM
Friday, January 26 7:30 AM–3:00 PM

The NSSF Press Room is home base for all registered SHOT Show media. The Press Room is located in the Venetian Hotel, Level 4, Lando Ballroom, and will provide the following resources for your convenience:

Broadcast Room/Interview Room

These rooms, located near the press room, can be reserved by media on a first-come, first-served basis. Reservations can be made in the NSSF Press Room.

Business Services

Working Press may use business services in the Press Room.

  • WiFi — The entire press room has free wireless Internet access; see the press room staff for connection procedures.
  • Charging Stations — Multiple stations in the press room will allow you to keep your electronic devices such as smartphones, tablets, laptops, etc. operating.
  • Photocopy Service — A copy machine will be available in the press room office; media attendees may request reasonable photocopy service.
Coat/Equipment Checkroom

This room is located just outside the press room. A room attendant will be on duty during press room hours.

Complimentary Refreshments

Pastries and beverages will be available in the early morning in the press room. Coffee, tea and water also will be available. In addition, many food and beverage outlets are available to you at or near the show venues. Media who hold an NSSF Media membership may use the NSSF Members Lounge at any time during show hours. Lunch in available there for a fee.

NSSF Media Membership

NSSF offers media memberships for $25 annually. NSSF media members can access the NSSF Members Lounge at the SHOT Show. Media members contribute to NSSF’s mission to promote, protect and preserve hunting and the shooting sports. Learn more about becoming a NSSF Media member at www.nssf.org, or enroll at the show at the NSSF Booth in the main lobby.

Media Professionalism

Please review the Media and Press Room Guidelines to fully understand what the NSSF expects of media professionals attending the SHOT Show. For instance, NSSF requires media members who plan to take still photographs or video on the show floor to request permission before shooting close-ups of any products or individuals.

Personal Assistance

If you need assistance with anything, please ask a member of the press room staff. Members of the NSSF communications team, who staff the press room, will make every effort to assist you.

Press Conferences

The show’s press conference room is located in Marcello 4401A on Level 4 of the Venetian Congress Center. A schedule of exhibiting company press conferences will be available in the online newsroom. During the show, a schedule will be posted in the press room. Though additional press conferences will be scheduled during the show in exhibitor booths, NSSF keeps a schedule only of those press conferences booked in the show’s press conference room.

Digital Press Kits and Media Planner Portal

The Media Planner is a way for registered and approved media of the 2024 SHOT Show, to access exhibitors’ Digital Press Kits. Through this new online portal, exhibitors’ press materials will be available 365 days a year and will replace the press bins that have traditionally been available on-site in the SHOT Show Press Room. You can access the Digital Press Kits site through your very own Media Planner. 

The Media Planner will provide you with the following information:

  • Exhibitor products
  • Product descriptions
  • Press releases
  • Press kit web images
  • High-resolution images for products (downloadable)
  • Videos (downloadable)
  • Assets
  • Company print logos (downloadable)

Once logged in, you can search by exhibitor, category or keyword. You can add exhibitors and products to your Media Planner and come back to access them later. You can also download images, videos and press releases.

Access the 2024 Media Planner  

You can also access the planner on-site.  Kiosks will be set up in the Press Room with technical help standing by for assistance. You will also be able to access the Media Planner after the show at any time.

SHOT Mobile

This smartphone application can help you navigate the show floor and find new products and services, among other helpful uses. Learn more at www.shotmobile.com.

Social Media

Find SHOT Show on Facebook, Twitter, Instagram, LinkedIn, YouTube and Flickr. Use #SHOTShow. Keep up with SHOT Show news on the show blog at SHOTShow.org/blog.

Working Press Area

Tables, chairs, electrical outlets and free WiFi is available for your use. NSSF encourages you to bring your laptop or other portable writing device to use in this area, though there will be several PC desktop computers and a Mac, all connected to printers and with Internet connection, available to media to use for SHOT Show work-related purposes.

Press Room Onsite Phone Numbers
Press Room Phone (702) 691-8517
Press Room Fax (702) 691-8516

Use of SHOT Show® Name and Trademarks

NSSF encourages media to use the SHOT Show® name and logo in their coverage of the show. There are, however, some important limitations. The “SHOT Show®,” “SHOTSM” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images, and affiliated names, logos and images, are trademarks or registered trademarks of the NSSF, which takes great strides to protect the SHOT Show brand.

The press and other media representatives are permitted to make fair use of show trademarks in connection with general editorial and news coverage of the show subject to the SHOT Show Trademark Branding Guidelines. Use of show trademarks for profit or gain (e.g., use of show trademarks to sell media services) or for non-fair use purposes is prohibited.

View the SHOT Show Trademark Branding Guidelines