Pre-registering early for SHOT Show is highly encouraged. After December 6, 2025, there is a significant registration fee imposed for media; the fee escalates for onsite registration.
The SHOT Show is a private trade show that admits only media who qualify for credentials. NSSF®, The Firearm Industry Trade Association, and owner of the SHOT Show, reserves the right to deny any applicant credentials. All qualified SHOT Show media must meet the Media Proof of Eligibility requirements for their badge type. After reviewing the requirements, click the “Register” button on the homepage to begin the credentials application process.
NSSF welcomes digital media to the SHOT Show. Digital media applicants must meet certain guidelines that demonstrate they are posting regular, quality content about shooting, hunting, the outdoors or law enforcement. NSSF has full discretion in determining appropriate fit for the B2B nature of the SHOT Show.
Media badges are for “working media” who are covering the show for a recognized media outlet. Individuals in public relations, marketing or advertising must register for an attendee badge and enable communications between exhibitors and attendees.
The SHOT Show requires individual unique email addresses for attendees, exhibiting personnel and media. This allows each SHOT Show badge holder to utilize and customize the online show planner and the show's mobile app and receive timely SHOT Show communications. The use of unique email addresses also will help show management identify non-qualified attendees.
No one under the age of 16 is admitted (including infants). This includes attendees, exhibitors and media.
Badges for the 2026 SHOT Show will not be mailed. You can pick up your badge at various locations around Las Vegas (Media Badge Pickup Desk outside Press Room, Lando Ballroom, Level 4 of the Venetian Hotel) starting at 3:00 PM on Sunday, January 18, 2026. Industry Day at the Range invitees may pick up at the range on Monday, January 19.
New this year due to SHOT Show security, each registrant must pick up their own badge. No one will be able to pick up other persons badge.
No—a photo ID is required, no exceptions.
Monday, January 19, 2026; open ONLY to media invited by exhibiting companies.
Refer to SHOT Show Media and Press Room Policies and Guidelines. As a courtesy, ask permission before filming or photographing persons or exhibits, respect exhibitor wishes.
Tuesday, January 20 – Friday, January 23, 2026 at Venetian Expo and Caesars Forum.
Monday, January 19: Noon–5:00 PM
Tuesday–Thursday, January 20–22: 7:30 AM–6:00 PM
Friday, January 23: 7:30 AM–3:00 PM
8:30 AM–5:30 PM (Jan 20–22); 8:30 AM–4:00 PM (Jan 23).
Free Wi‑Fi, coat storage, working press area, complimentary beverages, press materials, press conference room, etc.
Check the Online Newsroom, press room and SHOT Mobile. Find links at SHOTShow.org.
Available in the press room and on SHOT Mobile.
It’s the smartphone app for exhibitor navigation, planning, etc.
Near the press room; reserved on first‑come, first‑served basis.
Various food & beverage outlets; NSSF Media Members may use the NSSF Members Lounge (fee for lunch); press room offers complimentary beverages.
$25/year; grants access to Members Lounge and supports NSSF mission.
Personnel from NSSF.
Media Registration Information – media@shotshow.org
Press Credentials – Peter Reingold, media@shotshow.org
SHOT Show Press Information – Bill Brassard Jr., bbrassard@nssf.org
Housing Desk – (800) 388‑8104
During Show – Press Room: (702) 691‑8517 (Venetian Room Lando, Level 4)