Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV
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Media FAQs

No. Media/Press must pre-register and be approved for credentials; there will be NO ON-SITE registration for approval. 

The SHOT Show is a private trade show that admits only media who qualify for credentials. The National Shooting Sports Foundation® (NSSF®) reserves the right to deny any applicant credentials. All qualified SHOT Show media must meet the Media Proof of Eligibility requirements for their badge type.

NSSF welcomes digital media to the SHOT Show. However, digital media applicants must meet certain guidelines that demonstrate they are posting regular, quality content about shooting, hunting, the outdoors and law enforcement. NSSF will determine the qualifying frequency and quality of the posts.

See Media Proof of Eligibility

Media badges are for “working media” who are covering the show for a recognized media outlet. Individuals in public relations, marketing or advertising must register for an attendee badge.

The SHOT Show requires individual unique email addresses for attendees, exhibiting personnel and media. This allows each SHOT Show badge holder to utilize and customize the online show planner and the show's mobile app and receive timely SHOT Show communications. The use of unique email addresses also will help us to identify non-qualified attendees.

No one under the age of 16 admitted (including infants). This includes attendees, exhibitors and media.

All media who have been approved for credentials will be sent their badge in the mail. Your bade will be mailed to you starting in January. If you do not receive your badge in the mail prior to the event, you may have it printed on-site at the show (you must have a photo ID).

Media invited to Industry Day at the Range may pick up their show badges at the range (and may board the bus to the range without their badge).

A photo ID is required to pick up your media badge. You are not allowed to pick up credentials for colleagues.

Industry Day at the Range takes place on Monday, January 18, the day before the SHOT Show begins, and is open ONLY to media who have been invited by companies exhibiting at Industry Day. Learn more about Industry Day at the Range at shotshowrangeday.com.

Yes. Please see the SHOT Show Media and Press Room Policies and Guidelines. Key points are to be courteous and safe at Industry Day at the Range as well as on the show floor, to ask permission first before photographing or taking video of products or individuals, and to respect the wishes of those exhibitors who may not want to engage with you for whatever reason. Failure to follow these guidelines and those listed in the Media Guidelines document could result in revocation of your media credentials and may jeopardize admission into future SHOT Shows.

The SHOT Show runs four days from Tuesday, January 19, through Friday, January 22, 2021, at the the Sands Expo Center and Caesars Forum, adjacent to the Venetian Resort-Hotel-Casino.

Monday, January 18, 12:00–5:00 PM
Tuesday, January 19, 7:30 AM–6:00 PM
Wednesday, January 20, 7:30 AM–6:30 PM
Thursday, January 21, 7:30 AM–6:30 PM
Friday, January 22, 7:30 AM–3:00 PM

The SHOT Show floor hours are 8:30 AM to 5:30 PM on January 19–21 and 8:30 AM to 4:00 PM on the final day, January 22. Some law enforcement exhibitor booths will open at 8:00 AM.

The SHOT Show and the National Shooting Sports Foundation, the show's owner, provide a full-service press room with free WiFi, coat storage, a working press area, complimentary beverages, press materials, a press conference room and more. For a complete list of press room services, see the document that will accompany your media badge or click here.

Visit the show’s Online Newsroom for media-related information, including story ideas, links to news releases, infographics, a press conference schedule and much more.

Official SHOT Show floor maps and a comprehensive directory of exhibitors will be available in the press room. They are also available via SHOT Mobile (see below).

SHOT Mobile is the show's smartphone app. It can help you locate exhibitors' booth numbers, navigate the show and efficiently plan your time at the SHOT Show. Learn more.

These rooms, located near the press room, can be reserved by media on a first-come, first-served basis to conduct interviews in a private, quiet setting. Please see NSSF staff in the press room if you'd like to reserve a room.

Many food and beverage outlets are available in the convention center and adjoining hotels. NSSF Media Members may use the NSSF Members Lounge at any time during show hours. Lunch is available there for a fee. The press room provides complimentary beverages such as coffee, tea and water throughout the day.

NSSF offers a media membership for $25 annually. Media members can access the NSSF Members Lounge and Business Center at the show. In addition to other benefits, media members are contributing to NSSF's mission to promote, protect and preserve hunting and the shooting sports.

Learn More About Becoming an NSSF Media Member

The Communications Team from the National Shooting Sports Foundation, owner of the show, staffs the press room and can assist you with show information and story ideas.

Before the Show

Media Registration Information
For media registration information, email media@shotshow.org, or phone (855) 355-7468 or (203) 270-2370. Emailing is the most efficient way to receive answers to questions about registration or resolve problems.

Press Room Information
Bill Brassard Jr.
bbrassard@nssf.org

SHOT Show Housing Desk
(800) 388-8104
OnPeak

During the Show

Press Room
(702) 691-8517
Venetian Room Murano 3201

JAN 19–22, 2021 LAS VEGAS