Fully Loaded
Jan 19–22, 2021
Sands Expo Center + Caesars Forum
Las Vegas, NV
MENU

Exhibitor FAQs

You can access the latest information published by the SHOT Show regarding COVID-19 FAQs and Exhibitor Guidance for the 2021 show by clicking here. 

Attendance at the SHOT Show is RESTRICTED to the shooting, hunting and outdoor trade and commercial buyers and sellers of military, law enforcement and tactical products and services ONLY. The show is not open to the public, and NO one under age 16 shall be admitted (including infants).

NO personal firearms or ammunition allowed. Only firearms on display by exhibitors whose firing pins have been removed (and have been inspected by SHOT Show Safety Advisors) will be permitted at the SHOT Show.

In the Exhibitor Resources Center website at shotshow.org/erc, start with the HOT TOPICS RIGHT NOW and DEADLINES/INFORMATION/CONTACTS sections. The Budget and the Deadline Checklist will help you decide which items you need for your exhibit and how to succeed at the show.

You'll also find exhibitor move-in hours, policy on booth changes, show exhibition hours, and much more.

Freeman is the Official Service Contractor providing material handling, furniture rental, custom booth rental, labor, hanging signs/rigging (under 200lbs) carpet at the Sands Expo Center, plus cleaning and utilities at Caesars Forum. Specialized Events Services (SES) provides cleaning, electrical, hanging signs/rigging (over 200lbs), internet, telephone, catering and plumbing at the Sands Expo Center only. Encore provides electrical, rigging, telephone, internet and catering at Caesars Forum only.

Refer to the Electrical Services order form from Specialized Events Services (SES) for Sands Expo Center or Encore at Caesars Forum. Check your equipment for the amps/watts needed. In addition to ordering the outlets, you will need to order electrical labor for the distribution of the power. Mark on the order form the dates for which service is requested, and the time requested for electrical to be installed. There is a minimum charge of one hour to install and 1/2 hour to dismantle electrical if the electrical is placed somewhere other than the back of the booth. If you have an island or peninsula booth, you must provide a floor plan with your order showing the preferred location of the outlets or they will place them at their discretion.

To pay for Freeman and/or SES services, you must complete their Payment Authorization forms. They accept check and credit card payments. If you pay for services in advance by check, it is best to bring a company credit card or company check to pay any balance due at the conclusion of the show. Other contractors will ask for payment on their order forms or on their respective websites.

You can ship through a third party in one of two ways. The first is to ship in advance to the Freeman Warehouse where shipments can be received anytime between December 14, 2020 and January 6, 2021. Freeman will then deliver your freight to your booth at your appointed target time. To print shipping label(s), click on the Warehouse Shipping label or the Show Site Shipping label.

If you are shipping direct on-site to the Sands Expo Center or Caesars Forum, freight must arrive on your assigned target time (see below to change your target time) or you will be subject to off-target surcharges.

If arriving direct on-site at your appointed target time, drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Sands Expo Center or Caesars Forum.

If you are driving your materials to the show, take advantage of the Privately Operated Vehicle (POV) Program. This takes place on Sunday and Monday before the show and Freeman will deliver your materials on a flatbed cart. First round trip is paid for by the SHOT Show. See the Material Handling — POV form in the Exhibitor Resource Center to see if you qualify, as well as the question below.

If you are shipping firearms to the show, you must separate them from all other freight and use the provided Security Direct or Show Site shipping labels located in the Exhibitor Resource Center. These items will go directly to security and you can pick them up on site from security in Room 306 of the Sands Expo Center (Level 1) or Room 403 at Caesars Forum. Please do not ship non-firearm materials to Secured Storage. If you are bringing firearms with you to the show, please complete the Firearms Survey form on the Exhibitor Resource Center so you can be fully apprised of the programs put in place for receipt of firearms in Las Vegas.

If you are transporting through checked luggage on your flight to Las Vegas, you can bring them to the SHOT check-in desk at McCarran Airport at Terminal 1 and Terminal 3 after you receive them from your airline’s baggage service upon your arrival. Your firearms will be transported to Secured Storage by SHOT Show security.

This date and time has been established for the arrival of your freight at the Freeman marshaling yard by your common carrier. This is necessary in order to accommodate the large volume of freight that needs to be unloaded on the limited freight dock space available. Target times are listed by booth numbers. If you miss your target time, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target time. If you need to change your target time, complete the Target Time Change Request Form. For more information review the Target Time Map.

Material Handling is the service to move and store your freight from the freight docks to your booth. This service includes off-loading from the delivery truck; delivery to your booth; removing empty crates and boxes; storing the crates and boxes during the show and returning them after the show; and finally, delivery of the crates and boxes to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling Order Form in the Exhibitor Resource Center for rates.

Yes, there are two ways to unload your materials at the show. You can take advantage of the POV/Cart Service Program provided by Freeman and the SHOT Show, or you can hand carry your own freight. See description below.

Hand Carry is permitted if a display or product is capable of being carried from the exhibitor privately owned vehicle into the hall by hand. Only a small, two-wheel dolly can be used. Exhibitors with hand-carry freight do not need to arrive on their target time. To utilize this service, your total freight must be delivered in a Privately Operated Vehicle (POV), no commercial carriers and driven by a company employee and cannot be unloaded at any of the loading docks.

A Privately Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. The first cart load (round trip) to your booth is paid by the SHOT Show. Additional cart loads are charged by Freeman at $97.50 per cart load (round trip).

Delivery must take place during move-in on:
Sunday, January 17, 2021 from 8:00 AM to 8:00 PM
Monday, January 28, 2021 from 6:00 AM to 8:00 PM

During move-out, POVs will be reloaded on Friday, January 22, 2021 from 5:00 PM to 9:00 PM. See the Freeman POV Service Form for more information and details of how to take advantage of this program.

If you have firearms in your booth, you must secure them overnight. The SHOT Show offers a free service that allows you to secure your firearms overnight in a secured storage area. The person who checks them in also must check them out and a signature is required. Secure storage areas are located in Hall G (Level 1), Hall D (Level 2), Level 2 ballrooms at the Sands Expo Center and Room 403 at Caesars Forum.

Exhibitor booth personnel can receive a Letter of Invitation by clicking “yes” when requested during the badge registration process. The letter is then emailed to the exhibitor to print out and take with them to their visa appointment. If additional documentation is required, please email Show Management at visa@shotshow.org.

Outboarding is when any company that is eligible to exhibit, yet is not exhibiting at the SHOT Show, hosts an event anywhere in the city that attracts SHOT Show buyers. The SHOT Show considers outboarding a serious offense and akin to theft as it is essentially taking away from the investment made by you, the exhibitor. Therefore, the SHOT Show immediately takes away credentials for the current show and likewise bans the offending individual and company from participation or attendance at future SHOT Shows.

If you hear of or see an outboarding event while you are onsite, please contact the Show Management Office, (702) 691-8508 or tell your floor manager. To contact Show Management in advance or after the show, please call (855) 355-7468 or email regmgr@shotshow.org.

Suitcasing is when any non-exhibitor tries to sell their products to attendees or other exhibitors at the show. This includes having meetings, providing merchandise, samples, catalogs or any other materials. This is not permitted at the show. The SHOT Show considers suitcasing a serious offense and akin to theft as it is essentially taking away from the investment made by you, the exhibitor. Therefore, the SHOT Show immediately takes away credentials for the current show and likewise bans the offending individual and company from participation or attendance at future SHOT Shows.

If you witness a suitcaser, contact the Show Management Office at (702) 691-8508 or your floor manager immediately.

Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. You are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed.

SHOT Show Exhibitor Registration will open the beginning of October. You will simply sign in to your Exhibitor Dashboard and click on REGISTRATION. Badges are allocated based on booth size. See your allocation on the Badges & Allotments Form. Due to current social distancing guidelines, exhibitors are not allowed to go above their allotment. If you have any questions, please contact Cassandra Stock at cstock@shotshow.org.

You can update your directory listing on your Exhibitor Dashboard by going to shotshow.org/exhibitor and entering your username and password. The information on your Dashboard will be reflected in your online listing (The SHOT Show Planner), the mobile app and the printed directory. The deadline to be included in the printed SHOT Show Directory is October 9, 2020. If you have any questions or need assistance regarding your company's directory listing, contact Customer Service at (855) 355-7468 or email exhibitorhelp@shotshow.org.

You can upgrade your SHOT Show Planner listing to a Platinum Listing through your Exhibitor Dashboard (shotshow.org/exhibitor). The Platinum Listing includes 500 additional private messages to attendees, a banner displayed at the bottom of every page in the planner, and in the header on the online floorplan, banner at bottom of Attendee welcome email, and banner on Way Finders at the show. This is in addition to your SHOT Marketing Package which includes basic company information such as company name, description, and product categories, your company logo (SHOT Show Planner, mobile app, and printed directory), press releases, and show specials. You also have access to leads (attendees who have visited your online listing whose interests match your product categories). You can also private message with attendees through your dashboard. All listings carry over to the mobile app and electronic Way Finders at the show. For more information contact Customer Service at (855) 355-7468 or email exhibitorhelp@shot.convexx.com.

All buyers will have a badge with their registration information encoded in the QR code on the badge. To retrieve this information, you must rent a Lead Retrieval Scanner or purchase the lead retrieval SWAP app from Experient. Lead retrieval scanners can be picked up on-site at the Experient Lead Retrieval counter. All scanners are portable so you will only need to order electricity if you plan on charging the units within your booth. Order the scanners or SWAP app on or before November 17, 2020, to get the early bird rate or on or before December 1, 2020, to get the advance rate. For more information, contact Exhibitor Services at (800) 787-0475 or via email at exhibitorservices@experient-inc.com.

Many companies may reach out to you for assistance with housing needs, carpet options, or numerous other services relating to your SHOT Show experience. Please be assured the only contractors authorized to contact you are those referenced in the Exhibitor Resource Center and the SHOT Show places strict guidelines on any contact they can make. The SHOT Show protects your contact information very closely. Unfortunately, with the internet, unscrupulous companies have a way of gathering anybody’s email address and phone number. Please review the complete Solicitation Notice in the Exhibitor Resource Center relating to this issue.

Due to current social distancing guidelines, we will not be having a State of the Industry event for the 2021 SHOT Show.

Yes, you can have a vehicle or mobile unit in your booth. Per Clark County fire codes, you can purchase a permit directly from Show Management if the appropriate application is filed with Show Management by November 27, 2020. If you miss the deadline, you must purchase a permit from the Clark County Fire Department directly at (702) 455-7116. Exhibitors must also submit the Motor Units / Motorized Vehicle form with Freeman and pay a spotting fee of $190.75. Vehicles displayed in your booth need be moved in according to your Target Time. At the appropriate time, you may proceed directly to the freight door for your booth and Freeman will escort the vehicle to the booth. See the Freeman Vehicles & Mobile Units form for more information. Forms must be complete by December 18, 2020.

No. Show badges constitute a limited, revocable license to the named badge holder to attend the current SHOT Show. Badges cannot be reproduced, sold, shared or otherwise transferred to another person. Show badges are the property of the show and may be revoked at any time for any reason.

Due to our updated safety protocols, SHOT Show exhibitor badges will continue to not be mailed. NEW THIS YEAR: We are only allowing key contacts to pickup all badges onsite. We will allow the key contact to select a time and location at their convenience on when they would like to pickup all registered personnel. 

JAN 19–22, 2021 LAS VEGAS