SHOT University

Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.

Who should participate?
Any retail or range business, no matter your role in the supply chain. Plus, SHOT Show exhibitors may also enroll.

Enroll during the registration process or add sessions anytime to your registration.

2026 sessions will be announced in the fall.