SHOT University

Explore better management practices and new ways to make retail or shooting range business thrive in the most competitive and regulated marketplaces.

Your Way to Master the Industry

Your SHOT University™ is where you learn the most innovative ways to attract new shooters, manage inventory and volume more efficiently, build traffic in slower seasons, and maximize your margins and employees’ performance. A la carte training courses are available to help retailers hone their management skills to meet the demands of today’s highly regulated and competitive marketplace.

Enrollment Fees

per session

$40 NSSF members

$75 NSSF non-members

Seats will be limited. Enroll early to get your spot!

Presentation Details

Potential Presentation Topics:

(Don’t see your area of expertise listed? Please consider submitting an original proposal.)

4473, NFA, and other Federal and State Compliance
Marketing
Revenue Stream Diversification” (I.e., adding training, NFA Sales, Archery Sales, Etc.)
Event Planning, Sales and Promotions Tactics
Staff Training (areas to consider covering include hiring, onboarding, ongoing product training, selling tactics, customer service, merchandising 101)
Diversifying your Customer Base

Legislative and Regulatory Challenges
Indoor and Outdoor Shooting Range Operations
OSHA and or EPA for Shooting Ranges
Membership Campaigns (recruitment, retention, program management)
Increasing Customer Engagement
Engaging with your Community
Cyber Security
Social Media
Retail and Customer Experience Design

Your presentation proposal should include a summary of a problem or opportunity to be addressed, a brief overview of the presenter’s qualifications, any referrals, as well as information about recent speaking engagements. Submit your presentation proposal here by the deadline of August 19, 2024. If you have questions, email us at education@nssf.org and someone will get back to you as soon as possible.