SHOT University

Explore better management practices and new ways to make retail or shooting range business thrive in the most competitive and regulated marketplaces.

Call for Presentations

SHOT University^TM has issued a call for presentations for its educational sessions at the 2026 NSSF^® SHOT Show^®. SHOT University will take place January 20-23, during the 2026 NSSF SHOT Show in Las Vegas, Nevada.

SHOT University is the highly regarded offering of educational sessions that share models of success with the goal of elevating industry professionalism and success across many business types. SHOT University attracts decision-makers primarily from firearm industry retailer and shooting range businesses, with professionals from the conservation community, manufacturers, suppliers and trade media also attending.

Enrollment Fees

per session

$40 NSSF members

$75 NSSF non-members

Seats will be limited. Enroll early to get your spot!

Presentation Details

Potential Presentation Topics:

(Don’t see your area of expertise listed? Please consider submitting an original proposal.)

4473, NFA, and other Federal and State Compliance
Marketing
Revenue Stream Diversification” (I.e., adding training, NFA Sales, Archery Sales, Etc.)
Inventory management
Event Planning, Sales and Promotions Tactics
Staff Training (areas to consider covering include hiring, onboarding, ongoing product training, selling tactics, customer service, merchandising 101)
Diversifying your Customer Base

Legislative and Regulatory Challenges
Indoor and Outdoor Shooting Range Operations
OSHA and or EPA compliance for Shooting Ranges
Membership Campaigns (recruitment, retention, program management)
Increasing Customer Engagement
Engaging with your Community
Digital Marketing
Social Media
Retail and Customer Experience Design

Your presentation proposal should include a summary of a problem or opportunity to be addressed, a brief overview of the presenter’s qualifications, any referrals, as well as information about recent speaking engagements. Submit your presentation proposal to education@nssf.org by the deadline of August 4, 2025. If you have questions, email us at education@nssf.org and someone will get back to you as soon as possible.