Exhibitor Toolkit | NSSF SHOT Show 2027

Make YOUR SHOT Count

You’ve made the investment to exhibit at SHOT Show^®—the largest gathering of shooting sports, hunting, outdoor and law enforcement professionals in the world. Now make sure your customers and prospects know where to find you. The more traffic you drive to your booth, the more value you’ll get out of your time at the show.

Our Exhibitor Toolkit makes it easy to spread the word. We’ve put together logos, graphics, customizable ads, prewritten messaging and digital invites—all designed to help you promote your presence with minimal effort.

Our quick disclaimer for using SHOT Show^® materials:
The “SHOT Show^®,” “SHOT^®,” and “Shooting, Hunting and Outdoor Trade Show^SM” names, logos and images are trademarks or registered trademarks of NSSF – The Firearm Industry Trade Association, which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2026 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission. View the SHOT Show Trademark and Branding Guidelines Full Document

SHOT Show Logo

Show your official status as a SHOT Show exhibitor.

Add SHOT Show logos to your website, email footers and marketing materials to let everyone know you’ll be at the show. It’s a simple way to boost visibility and invite your audience to visit your booth.

Your customers are on social media—make sure they know you’ll be at SHOT Show and why they should stop by your booth.

Use our professionally designed graphic to quickly post about the show and invite them to attend. Highlight your booth, what you’ll be showcasing, share updates and build excitement.

Customizable and Standard Web Ads

Customizable SHOT Show Web Ads

Co-brand with the SHOT Show. Our customizable digital ads pair your brand with the SHOT Show name. Just add your logo, booth number, and company name, and you’ll get a downloadable graphic you can use in your own online promotions.

Standard SHOT Show Web Ads

Ready-to-go graphics for emails, social, and web. Download our standard SHOT Show banners and graphics to use across your digital channels to quickly and easily promote your presence at SHOT Show in 2026.

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Customizable Invite

Send your contact list a direct invitation to visit your booth.

Use our easy tool to create a personalized flyer with your booth info, logo and a short 50–60 word message. Share it in emails, include it in shipments or hand it out to prospects. Create as many as you need with custom messaging for different clients. It’s an effective way to drive booth visits and show you're invested in the relationship.

Get Started With Our Writing Samples

No need to start from scratch. We’ve done the writing for you.

Download prewritten sample copy for emails, websites and social posts. Just copy, paste and customize as needed. Announce your presence at SHOT Show in just a matter of minutes.

Schedule a Press Conference

Put your brand in the media spotlight.

If you are launching a new product or making a big announcement at SHOT Show, this is your opportunity to book a press conference at the show and get in front of key media outlets. Upload your press conference details in your exhibitor dashboard and get featured on the official media schedule.

Eblast (Attendees or Media)

Send a targeted message directly to SHOT Show attendees and media,

Order an official eblast to promote your presence, highlight new releases or recap your best products after the show. We’ll send your message directly to registered attendees on your behalf.