All In
JAN 18–21

Exhibitor Toolkit

Boost Traffic and Sales On Site with Our All-in-One Marketing Toolkit

The 2022 SHOT Show® will be the one place for qualified sport shooting, hunting, and outdoor buyers around the world to come together and go all in on new possibilities. With the all-new expansion to Caesars Forum making this the largest SHOT Show ever, make sure you are on the short list for thousands of decision makers by kick-starting your marketing efforts now. Our team has assembled an effective and easy-to-implement toolkit that will encourage current clients and potential new customers to come see your products and interact with your team in person at this year’s SHOT Show.

Our quick disclaimer for using SHOT Show® materials:

The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc., which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2022 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission.

View the SHOT Show Trademark and Branding Guidelines Full Document

SHOT Show Logo

Spread the word! Make your booth at the 2022 SHOT Show official by posting an approved SHOT Show logo or “2022 Official Exhibitor” logo on your company’s website, in print ads, or in any marketing materials. Let your colleagues, consumers, and potential customers know that you are exhibiting and you’re looking forward to seeing them at the 2022 SHOT Show.

Customizable and Standard Web Ads
Customizable SHOT Show Web Ads

Quickly and easily customize an official SHOT Show web ad with your company name and booth number. Click the link below, input your company name and booth number, and download your new web ad instantly. Save the ads and use them to raise awareness of your company’s booth at the 2022 SHOT Show.

  • The 300×100 ad is perfect to include in your email signature.
  • The 828×315 is designed to be a Facebook Cover Image for you to place on your social media page.

Standard SHOT Show Web Ads

Click any of the sizes below to download the right ad format for you, and then post on your website, in emails, on social media or in your email signature.

Customizable Digital Invite

Email a professional invitation customized with your company listing name and product description to your clients. Input your company name, write a 50–60 word description of your services and upload your company logo. Once you hit submit, your personal invitation automatically populates. Distribute this personal invitation via email, product shipments and statement stuffers, on social media, and on your website.

Please enter a 100 to 500 character message

GIF, JPG or PNG files with an RGB color profile under 2MB

Get Started with Our Copy Samples

Not sure what to say? The following copy samples will jumpstart your communications and provide simple templates for successful and customized marketing messages.

Schedule a press conference

Are you interested in announcing new products, services or company updates to the press? Exhibitors are encouraged to hold press conferences and product demonstrations during SHOT Week.  Exhibitors have the opportunity to upload their press conference information to their exhibitor dashboard, where it will appear on a schedule for media and retailers.  

Eblast Attendees or Media

Deploy an email directly to all attendees or attending media of the 2022 SHOT Show. Send advance notice of new products, press conferences, activities and major announcements or follow up post event with a recap of your hottest products.

Practical Tips for Onsite Teams

The following videos recap sessions from the 2021 SHOT Show Exhibitor Academy. They provide first-hand, practical tips from the professionals you may be trying to attract to your booth.

Reference these videos when prepping your booth, sales or marketing teams for the 2022 SHOT Show.

Davidson's, America's leading shooting sports wholesaler
JAN 18–21, 2022 LAS VEGAS