SHOT Show® is where the shooting sports, hunting, outdoor, law enforcement and armed forces industries gather in one place to do business, bring new products to the market, find suppliers, connect with regulatory experts and share business ideas. With so many opportunities at this once-a-year event, this is YOUR SHOT to bring the industry to your booth and showcase your business.
Our quick disclaimer for using SHOT Show® materials:
The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of NSSF – The Firearm Industry Trade Association, which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2024 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission. View the SHOT Show Trademark and Branding Guidelines Full Document
Place the logo on your site and in any other marketing materials you plan to use. Let your current customers know you will be exhibiting at the show this year and encourage them to come see your booth.
Let them know the dates, location, and booth number, so they know where to find you. This graphic can be posted early on as well as closer to the show. Remind customers about the show and about any exclusive offers you will have only at the event.
Use the form to easily create SHOT Show ads that are customized for your brand. Input your company name, booth number for the show, and then click the button. An official ad will be generated that you can download and use in your advertising.
Fill out the form with your company name, booth number, company logo, and write a 50-60 word description of your business and the products/services you offer. Once you click the button, a personal invitation will be generated inviting customers to attend SHOT Show and visit your booth. Use it in emails or print it out and add it to product shipments.
Get started with copy samples of what you can say in your marketing communication. Use these as templates to help jumpstart your own efforts.
You can demonstrate products, announce new releases, or give company updates. Exhibitors can upload press conference information to their dashboard, where it will appear on a schedule for media and retailers. Take advantage of a press conference at SHOT Show.
Share any activities you have planned, product releases, or press conferences. Ensure media and attendees schedule a stop to your booth. You can also send a post-show recap of your most popular products. Order an eblast that will be sent directly to registered attendees.
© Copyright 2024
6 Corporate Drive, Suite 650
Shelton, CT 06484
(855) 355-7468
(203) 270-2370
2026: Jan 20–23, 2026
2027: Jan 19–22, 2027
Social Announcements