All In
JAN 18–21

Exhibitor Toolkit

Boost traffic and sales to your company during SHOT Show On Demand with our easy marketing tools.

It’s time to get back to business and reconnect with your customers during 2021 SHOT Show On Demand digital event. Make the most of your marketing efforts by starting the conversation early and promoting your company's participation before the event kicks off. Our team has assembled an effective and easy-to-implement toolkit that will speak to the interests of your current clients as well as entice potential clients to explore your products and interact with your team. Click any item below to jump to information, download marketing images and reference communication samples.

Our quick disclaimer for using SHOT Show® materials:

The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc., which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2021 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission.

View the SHOT Show Trademark and Branding Guidelines Full Document

SHOT Show Logo

Spread the word! Make your company's presence official at 2021 SHOT Show On Demand by posting an approved SHOT Show logo or “2021 Official Exhibitor” logo on your company’s website, in print ads, or in any marketing materials. Let your colleagues, consumers, and potential customers know that you are participating and you're looking forward to seeing them at 2021 SHOT Show On Demand.

SHOT Show On Demand, An NSSF Event
Customizable and Standard Web Ads
Customizable SHOT Show Web Ads

Quickly and easily customize an official SHOT Show web ad with your company listing name. Click the link below, input your company name, and download your new web ad instantly. Save the ads and use them to raise awareness of your company’s availability during 2021 SHOT Show On Demand.

  • The 300×100 ad is perfect to include in your email signature.
  • The 828×315 is designed to be a Facebook Cover Image for you to place on your social media page.

Standard SHOT Show Web Ads

Click any of the sizes below to download the right ad format for you, and then post on your website, in emails, on social media or in your email signature.

Customizable Digital Invite

Email a professional invitation customized with your company listing name and product description to your clients. Input your company name as it will be listed in the On Demand platform, write a 50–60 word description of your services and upload your company logo. Once you hit submit, your personal invitation automatically populates. Distribute this personal invitation via email, product shipments and statement stuffers, on social media, and on your website.

Please enter a 100 to 500 character message

GIF, JPG or PNG files with an RGB color profile under 2MB

Schedule a press conference

Are you interested in announcing new products, services or company updates to the press? Exhibitors will be encouraged to hold press conferences and product demonstrations during SHOT Week.  Exhibitors have the opportunity to upload their press conference information to their exhibitor dashboard, where it will appear on a schedule for media and retailers.  

Davidson's, America's leading shooting sports wholesaler
JAN 18–21, 2022 LAS VEGAS