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Jan 19–22, 2021
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Exhibitor Toolkit

Boost traffic and sales on site with our easy marketing tools.

It’s time to get back to business and reconnect with your customers at the 2021 SHOT Show. Make the most of your marketing efforts by starting the conversation early and promoting your booth before the event kicks off. Our team has assembled an effective and easy-to-implement toolkit that will speak to the interests of your current clients as well as entice potential clients to come see your products and interact with your team in person at this year’s SHOT Show. Click any item below to jump to information, download marketing images and reference communication samples.

Our quick disclaimer for using SHOT Show® materials:

The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc., which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2021 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission.

View the SHOT Show Trademark and Branding Guidelines Full Document

Important Deadlines for Your Booth

Add these important deadlines to your calendars to ensure your company doesn’t miss out on key exposure opportunities.

SHOT Show Logo

Spread the word! Make your booth at the 2021 SHOT Show official by posting an approved SHOT Show logo or “2021 Official Exhibitor” logo on your company’s website, in print ads, or in any marketing materials. Let your colleagues, consumers, and potential customers know that you are exhibiting and you’re looking forward to seeing them at the 2021 SHOT Show.

Customizable and Standard Web Ads
Customizable SHOT Show Web Ads

Quickly and easily customize an official SHOT Show web ad with your company name and booth number. Click the link below, input your company name and booth number, and download your new web ad instantly. Save the ads and use them to raise awareness of your company’s booth at the 2021 SHOT Show.

  • The 300×100 ad is perfect to include in your email signature.
  • The 828×315 is designed to be a Facebook Cover Image for you to place on your social media page.

Standard SHOT Show Web Ads

Click any of the sizes below to download the right ad format for you, and then post on your website, in emails, on social media or in your email signature.

Customizable Digital Invite

Email a professional invitation customized with your company name, booth number and product description to your clients. Input your booth number, write a 50–60 word description of your services and upload your company logo. Once you hit submit, your personal invitation automatically populates. Distribute this personal invitation via email, product shipments and statement stuffers; on social media; and on your website.

Please enter a 100 to 500 character message

GIF, JPG or PNG files with an RGB color profile under 2MB

Get started with our copy samples

Not sure what to say? The following copy samples will jumpstart your communications and provide simple templates for successful and customized marketing messages.

Schedule a press conference

Are you interested in announcing new products, services or company updates to the press? The 2021 SHOT Show is offering the opportunity for your company to hold a press conference during the show — but act quickly, slots are limited.

Promote Celebrities and Special Events in Your Booth

Hosting company or industry celebrities is a fast way to attract visitors to your booth. If you’re interested in scheduling an appearance, notify our team of the date and times and we’ll promote them for you.

To submit information about a celebrity appearance at your booth, log in to your Exhibitor Dashboard.

Order a Media List

Reach out to the press at the 2021 SHOT Show. Purchase a media list and send advance notice of new products, press conferences, activities and major announcements.

Practical Tips for Onsite Teams

The following articles recap sessions from the SHOT Show’s Exhibitor Academy. They provide first-hand, practical tips from the professionals you may be trying to attract to your booth. Download and print these reference materials when prepping your booth, sales or marketing teams for the 2021 SHOT Show.

JAN 19–22, 2021 LAS VEGAS