In this SHOT Show Q&A, we had the opportunity to speak with Raegan Hunsaker from Black Rifle Coffee Company to discuss what's new for 2025 and their exciting plans for SHOT Show.
Founded in 2014 by former U.S. Army Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the mission to serve coffee and culture to people who love America. Black Rifle stands for more than high-quality coffee. They are a Veteran-founded business operated by principled men and women who honor those who protect, defend and support our country.
Visit the Black Rifle Coffee Company, sponsoring the SHOT Show Buyer Lounge located in the Venetian Expo, Level 2 – Booth #11264.
Tell us about Black Rifle Coffee
Black Rifle Coffee Company is a veteran-founded business founded by Evan Hafer in 2014. Everything we do is to do two things. First, serve quality premium coffee and second, give back to our mission.
Our mission is to give back to veterans, active-duty service members and first responders and really support that community.
Tell us about your mission and how you give back?
There are a lot of things that we do to further our mission. We team up with a lot of nonprofits. We give back as much coffee as we can. One huge activation that we just wrapped up on the event side is we teamed up with Operation Home Front in November and we did an event called Holiday Meals for Military, which was all about ensuring that our active duty and veteran families had fully stocked pantries. We raised funds and gave groceries to 100 military families to ensure they were fed during the holiday season.
It's things like that all the time. We're seeing how we can make a difference and ensure our members are seen, heard and supported.
What's new and exciting at Black Riffle Coffee?
We have a ton of things going on at Black Rifle. The fun things with teaming up with Travis Pastrana or the Octagon at UFC, but I would say something super exciting this year is that we are dropping Black Rifle Energy. I'm super pumped to announce that we've just launched four flavors of energy. We have Freedom Punch, Wild Frost, Ranger Blueberry and Project Mango. They're so delicious and we're so proud of this product and to get into the consumer's hands. SHOT Show will be one of the first places that you can get it.
What will we see from Black Rifle Coffee at SHOT Show?
We're super excited to partner with NSSF and SHOT Show this year as the official caffeine of SHOT Show.
So whether you're having your coffee in the morning or your energy cans in the afternoon, we're there to caffeinate you all the way through SHOT Show. It's available in all the Venetian Expo and Caesars Forum concessions. We're super excited to caffeinate attendees.
Where can people find you at SHOT Show?
Super excited to be partnering with NSSF on the official caffeine of SHOT Show. You can find our products throughout SHOT Show. We'll have Black Rifle Energy and our canned Ready To Drink Coffee in all the concessions at the Venetian Expo and Caesars Forum.
We sponsored the Buyer's Lounge. I'm looking forward to SHOT Show on Wednesday, January 22, from 10 to 12 am; our whole team is coming out. So, if you want to stop by and take a break in the Buyer's Lounge, we will have our sample team there giving out samples.
We have Travis Pastrana doing meet and greets right next to the Buyer's Lounge, as well as most of the Black Rifle crew coming out for that. So, if you're around Wednesday from 10 to noon, stop by and see Black Rifle meet Travis Pastrana and our Tactisquatch.
Find More Exhibitors in the SHOT Show Planner
All of the 2025 SHOT Show exhibitors have their company information, company description and product categories on display in the Show Planner. Available on desktop and mobile, this planning tool gives you extra time to explore manufacturers and product highlights to fulfill any inventory or equipment need. Start scheduling appointments now for SHOT Week℠. View new products. Registered attendees can log in to the Planner to access even more details.
