Exhibitor Toolkit

It’s a big deal to exhibit at SHOT Show — make sure your customers know.

SHOT Show^® brings professionals from the shooting sports, hunting, outdoor, law enforcement and armed forces together so they can explore products and manufacturers like you. Be ready to make an impression and meet with buyers that can give your business a boost. This is your once-a-year opportunity to meet with many buyers in person. Start marketing your booth now and ensure you get the traffic you need once at the show.

Our quick disclaimer for using SHOT Show^® materials:
The “SHOT Show^®,” “SHOT^®,” and “Shooting, Hunting and Outdoor Trade Show^SM” names, logos and images are trademarks or registered trademarks of NSSF – The Firearm Industry Trade Association, which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2025 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission. View the SHOT Show Trademark and Branding Guidelines Full Document

SHOT Show Logo

Showcase your status as an official SHOT Show exhibitor by displaying these SHOT Show logos on your website and in all your marketing materials.

Reach out to current customers so they know you’ll be exhibiting at this year's show and invite them to visit your booth.

Use social media to tell your customers about SHOT Show and details about your booth.

Give your followers updates on dates, products/services you will be displaying, exclusive deals you will offer at the show and other ways a visit to your booth will be worth their time. This is their shot to experience your business in-person.

Customizable and Standard Web Ads

Customizable SHOT Show Web Ads

Custom SHOT Show ads with your branding give you an opportunity to pair your brand with the SHOT Show. Input your company name, booth number, and then click the button. Use the generated ad in your own advertising.

Standard SHOT Show Web Ads

Click on any of the graphics below to download and use across digital platforms including email, social media and your website.

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Customizable Invite

Create a custom invitation to send directly to your customers.

This is your shot to create a custom flyer that includes all the details of the show as well as a personalized message to your customers. Take advantage of this opportunity and create as many custom flyers as you need. Fill out the form below with your company name, booth number, company logo, and write a 50-60 word message. Once you click the button, a personal invitation will be generated inviting customers to attend SHOT Show and visit your booth. Send it out in emails, add it to product shipments and share with any current leads or potential customers.

Get Started With Our Writing Samples

Your time is valuable.

That’s why we’ve done most of the writing for your marketing efforts. Simply download the documents below, copy and paste the messaging you like and then customize for your own needs. Get started now with your marketing efforts.

Schedule a Press Conference

SHOT Show is your opportunity to get in front of industry media and bring attention to your brand.

Schedule a press conference with media representatives and demonstrate products, announce new releases or give company updates. Exhibitors can upload press conference information to their dashboard, where it will appear on a schedule for media and retailers. Click the link below to take advantage of a press conference at SHOT Show.

Eblast – Attendees or Media

An eblast is a good opportunity to communicate directly with buyers and media.

Highlight any activities you have planned, product releases, or press conferences to ensure they schedule a visit to your booth. After the show, you can also send a recap of your most popular products. Click the link below to order an eblast that will be sent directly to registered attendees.