Jan 21–24, 2025
Venetian Expo + Caesars Forum
Las Vegas

Day 3 Highlights | 2025 SHOT Show Update

SHOT Show 2025 Day 3 Highlights

We are halfway through the 2025 SHOT Show®. Make sure you're getting the most out of Day 3 with today's update.

Today's Highlights

Exhibit Floor Opens
Walk the SHOT Show's extensive exhibit floor to check out what our exhibitors have to offer. Exhibit floor hours today.

Venetian Expo and Caesars Forum:8:30 a.m. – 5:30 p.m.
SHOT Show eXtra (Level 5 – Venetian):9 a.m. – 4:30 p.m.

Check Out SHOT Show eXtra!

SHOT Show eXtra is a special exhibit area and a bonus for attendees, providing an opportunity to meet new manufacturers, discover new products and identify new solutions you can’t easily find anywhere else. Taking place today from 8:30 AM–4:00 PM in the 5th Floor Palazzo Ballroom of The Venetian Convention Center.

Tonight: Industry Happy Hour

The conversations continue tonight as everyone moves out to the Great Outdoors Plaza from 5:30-6:30 PM for a productive happy hour with complimentary beverages. Open to all 2024 SHOT Show badge holders.

Today's Education Sessions

We’ve got a great lineup of SHOT University™ courses today:

Digital Marketing Strategies8:30 – 9:30 AM
Industry’s Fight to Reduce Suicide10 – 11 AM
Creating a Powerful Compliance Program11:30 AM – 12:30 PM
The Power of Customization1:15 – 2:15 PM
Strategies for Event Planning2:30 – 3:30 PM
The Dark Side of AI4-5 PM


We’ve got a great lineup of Law Enforcement Education courses today:

NSSF and Milo Presents:
Controlling the Chaos: Debriefing Scenario Training Successfully
8 – 9:30 AM
Clark Nexsen Presents:
The Training Triangle: Training Facilities to Provide Comprehensive Use of Force Training
8:15 – 10:15 AM
VirTra Presents:
Beyond Human Limits: Constitutional and Performance-Based Realities in Dynamic Law Enforcement Training
10:45 – 12:15 PM

Stay Informed

Here are just a few ways to keep in touch with everything that’s going on this week.

  • SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
  • SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
  • Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s FacebookInstagramLinkedInYouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
  • SHOT Show Mobile App — Download the SHOT Show 2025 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
  • Digital Tracker Details Everything Everything you need to know about the SHOT Show is detailed in our 2025 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists, and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
  • View the SHOT Show Schedule here.

Don't Miss

Visit the SHOT Show Store Today

Stop by the SHOT Show Store to pick up some awesome SHOT Show swag! T-shirts, hats, mugs, pins, sweatshirts and more are waiting to fill your memorabilia needs. SHOT Show Stores are located in both The Venetian Expo and Caesars Forum.

SHOT After Dark

SHOT After Dark provides exclusive nightly opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. To get the most out of your experience, upgrade your access with fast-track priority entry, open bar packages or other enhancements that will elevate your evening. Purchase your packages here.

Support Project ChildSafe and Win a Great Prize

Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more. 

Start Your Bidding!

In celebration of our American freedoms, NSSF has opened a truly American auction featuring everything from one-of-a-kind firearms to exclusive hunting and shooting experiences. Being held online now until the SHOT Show closes on Friday, the auction features more than 30 bucket-list items that can’t be found anywhere else. Start bidding today.

NSSF Is Here for Your Business

Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.

Be sure to visit the NSSF Membership booth #42304 at Venetian Expo and #116 in Cearars' Forum during the show to take advantage of special offers and membership benefits. Learn more.

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Authors

NSSF
Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Shilling
Melissa Schilling
Managing Director, Exhibitions & Conferences, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Senior Director, Exhibit & Sponsorship Sales, NSSF
ConvExx
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx