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During SHOT Week, retailers and ranges can learn how to transform their contact list into loyal customers through one of SHOT University’s 19 in-person sessions. One particular course, titled “Maximizing Your Dealership: Turning Your Contact List Into Customers…” will cover: building your database, choosing the right platforms, sharing best practices, and more. SHOT University courses are offered a la carte, and you can enroll during registration or add sessions anytime by logging into your existing registration.

Visit the 🔗 in bio to explore all of the available sessions for SHOT Week 2025. #SHOTShow #SHOTWeek #SHOTUniversity

In a competitive firearms market, offering tailored services and products can set your business apart and drive long-term success. Sign up for this SHOT University session to discover how personalized firearm finishes can attract a broader customer base, increase satisfaction, and boost profitability.

This session will provide insights on:

✔ The impact of personalized services on customer retention

✔ How customization can differentiate your business from competitors

✔ Strategies to diversify your service offerings and elevate existing ones

✔ How bespoke solutions can foster lasting brand loyalty

Customization is more than just a trend — it’s a powerful strategy to build brand loyalty and stand out in a crowded market.

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness #Customization

Boost your membership retention with actionable strategies! This SHOT University session with Sarah Parkhurst and Tim Lang from Ann Arbor Arms will show you how to personalize engagement, craft value-driven offerings, and leverage marketing and outreach to foster long-term loyalty.

Learn how to:

👉 Deliver value-driven offerings

👉 Execute targeted marketing campaigns

👉 Use data-driven insights to enhance engagement

👉 Implement innovative tactics to turn members into advocates

Walk away with a clear action plan to make membership retention a key driver of growth.

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness #Loyalty #Retention #2025SHOTShow

Most businesses in the firearms industry have mastered marketing to their core audience, but how can retailers better connect with women, Gen Z, and others who may not identify as traditional Second Amendment advocates? This SHOT University session with Paige Roux will provide practical strategies to broaden your customer base and adapt to shifting demographics.

Drawing from experience with Turning Point USA and years of generational research, this session will share how the industry can overcome challenges like shadow banning, leverage new marketing approaches, and engage with evolving consumer values.

Topics include:

➤ Generational perspectives on firearms

➤ Industry shifts and their impact on retailers

➤ Marketing strategies to attract new audiences

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness

Whether you’re looking to improve customer experiences or stay ahead of industry trends, this session is packed with actionable insights. Join us for this session and explore how AI can transform retail operations within the firearms industry, focusing on practical applications.

Topics to cover:

▶ Simplifying technology for retailers

▶ Enhancing in-store experiences with engaging music

▶ Using data to optimize sales and product placement

▶ Exploring trends shaping the future of retail

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness #AIForRetail #AI

Is your firearms business compliant with federal, state, and local regulations? Are your daily operations integrated with sound compliance practices, or are there areas that could expose you to costly errors or potential issues with your FFL? This isn’t a topic to take lightly.

Join our SHOT University session with NSSF’s compliance consultants to get practical tools and insights on establishing an effective compliance program, avoiding penalties, and staying up-to-date with ATF rulings.

What you`ll learn:

▸ How to implement a tailored compliance program for your business

▸ How to streamline internal processes to stay compliant

▸ Where to access tools and training for your staff

▸ How to stay on top of changing laws and rulings

Learn how to ensure your business is inspection-ready every day and avoid costly compliance errors.

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness #Compliance

FFLs and shooting ranges are key partners in the fight against suicide in the firearm community. Join us for a SHOT University session focused on providing the tools and knowledge needed to prevent suicide and support those in need.

What you’ll learn:

➜ Recognizing the warning signs of someone at risk

➜ How to reach out to someone who’s struggling and connect them to care

➜ The importance of secure firearm storage in preventing suicides

➜ New initiatives and resources, including the NSSF-AFSP suicide prevention toolkit

Together, we can make an impact.

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness #SuicidePrevention

Digital marketing in the firearms industry can be tricky, but it’s possible to overcome restrictions and reach your audience effectively. Join this SHOT University session to discover innovative strategies for building a strong online presence.

In this session, you`ll learn:

➤ How to navigate strict platform regulations like Facebook and Google

➤ The power of content marketing to build trust and engage your audience

➤ Creative tactics to reach your target audience beyond traditional channels

Take your digital marketing strategy to the next level.

Learn more (🔗 in bio) and sign up through the SHOT Show registration process.

#SHOTUniversity #SHOTShow #SHOTBusiness #DigitalMarketing #OnlinePresence