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SHOT Show Blog

SHOT Retailer Seminar - Maj Toure

Have you noticed the foot traffic in your retail store is slacking off some, noticed your regulars aren’t ponying up to the counter as often as they used to? Heck, maybe the traffic’s just the same, but your clients just aren’t buying like they used to. Is it a sign of the times … or […]

Executive Management Seminar - Lt. Col. Allen B. West

Industry Data and New Shooter Recruitment Thursday, January 24 RET09 |10:30 AM – 11:30 AM | Lando 4205 When retail and range members are asked, “What’s the one thing NSSF can do for you?” the answers we hear most often are “Bring more customers to us” and “Provide information on how to understand the market […]

millennial Range Selfie

Firearms ranges, both indoors and out, are increasingly seen as part and parcel of today’s FFL retailers. Many of these range-retail combination businesses are cornering the market on the “destination experience” so many consumers are seeking these days. But even if it’s just four or five lanes that let customers “try before they buy” through […]

SHOT Show Pop-Up Preview

If you’ve seen how packed the NEXT row of exhibitors has been the past several years on the second floor of the Venetian by the NSSF Member Lounge and Press Room, you know there’s no shortage of interest in having more new exhibitors present at SHOT Show. There’s also no shortage of potential exhibitors waiting […]

Online Shopping

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]