SHOT Show® is off to a great start! Make sure you're getting the most out of your time here with today's update.
Badge Pickup
There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.
Today's Highlights
Exhibit Floor Opens
Walk the SHOT Show's extensive exhibit floor to check out what our exhibitors have to offer. Exhibit floor hours today.
| Venetian Expo and Caesars Forum: | 8:30 a.m. – 5:30 p.m. |
| SHOT Show eXtra (Level 5 – Venetian): | 9 a.m. – 4:30 p.m. |
Head Upstairs to SHOT Show eXtra!
SHOT Show eXtra is a special exhibit area and a bonus for attendees, providing an opportunity to meet new manufacturers, discover new products and identify new solutions you can’t easily find anywhere else. Taking place today from 9 AM–4:30 PM and tomorrow, 8:30 AM–4:00 PM in the 5th Floor Palazzo Ballroom of The Venetian Convention Center.
Tonight: Industry Networking Reception
Relax after the SHOT Show floor closes, enjoy complimentary beverages and connect with the industry on the Great Outdoors Plaza from 5:30-6:30 PM. Open to all SHOT Show badge holders. This event is generously sponsored by Hennessey.
Join Us From 1-2 PM For NSSF Governors’ Forum
NSSF will host several governors to speak about the importance of the firearm industry to their state, efforts to attract firearm- and ammunition-related businesses and the benefits of those businesses to their state economies today. Join us today from 1-2 p.m. at The Venetian Convention Center, Lido Room 3101A. Attendance is open to all, but space is limited.
Join Us From 4-5 PM For NSSF Attorneys General Forum
Join us for a laid back and interactive discussion with several state attorneys general fighting the legal battle against politically-driven attacks on the firearm industry and Second Amendment rights. The event will be held today from 4-5 PM at The Venetian Convention Center, Lido Room 3101A. Attendance is open to all, but space is limited.
Today's Education Sessions
We’ve got a great lineup of SHOT University™ courses today:
| Designing An Exceptional Retail and Customer Experience | 8:30 – 9:30 AM |
| Your Audience is Changing, Why Aren't You? | 10 – 11 AM |
| NICS (BSCA) Discussion Panel | 11:15 AM – 12:15 PM |
| e-Commerce Changes | 11:30 – 12:30 PM |
| ATF Administrative Actions | 1:15 – 2:15 PM |
| Retaining Memberships | 2:45 – 3:45 PM |
| Effective Email Marketing | 4-5 PM |
We’ve got a great lineup of Law Enforcement Education courses today:
| Trijicon Presents: Shared Observations Towards Shooting at Night: Active and Passive | 9 – 10 AM |
| FGM Architects Presents: The Basics of Law Enforcement Indoor Firing Range Design | 9:15 – 10:15 AM |
| Daniel Defense Presents: Red Dots on Handguns for LE Professionals | 10:30 – 12 PM |
| American Cop Presents: Trends in Law Enforcement Training | 1:30 AM – 3 PM |
| Troy Acoustics Presents: Good Vibrations: The Importance of Shooting-Range Reverb Times & Keeping Good Vibes With OSHA | 2 – 3:30 PM |
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2025 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2025 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists, and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- View the SHOT Show Schedule here.
Don't Miss
SHOT After Dark
SHOT After Dark provides exclusive nightly opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. To get the most out of your experience, upgrade your access with fast-track priority entry, open bar packages or other enhancements that will elevate your evening. Purchase your packages here.
Support Project ChildSafe and Win a Great Prize
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Start Your Bidding!
In celebration of our American freedoms, NSSF has opened a truly American auction featuring everything from one-of-a-kind firearms to exclusive hunting and shooting experiences. Being held online now until the SHOT Show closes on Friday, the auction features more than 30 bucket-list items that can’t be found anywhere else. Start bidding today.
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42304 at Venetian Expo and #116 in Cearars' Forum during the show to take advantage of special offers and membership benefits. Learn more.
