Pre-registering early for SHOT Show is highly encouraged. After December 6, 2024, there is a significant registration fee imposed for media; the fee escalates for onsite registration.
The SHOT Show is a private trade show that admits only media who qualify for credentials. The National Shooting Sports Foundation® (NSSF®) reserves the right to deny any applicant credentials. All qualified SHOT Show media must meet the Media Proof of Eligibility requirements for their badge type. After reviewing the requirements, click the “Register” button on the homepage to begin the credentials application process.
NSSF welcomes digital media to the SHOT Show. However, digital media applicants must meet certain guidelines that demonstrate they are posting regular, quality content about shooting, hunting, the outdoors or law enforcement. NSSF has full discretion and will determine the qualifying frequency and commerciality of the posts in determining appropriate fit for the B2B nature of the SHOT Show.
Media badges are for “working media” who are covering the show for a recognized media outlet. Individuals in public relations, marketing or advertising must register for an attendee badge and enable communications between exhibitors and attendees.
The SHOT Show requires individual unique email addresses for attendees, exhibiting personnel and media. This allows each SHOT Show badge holder to utilize and customize the online show planner and the show's mobile app and receive timely SHOT Show communications. The use of unique email addresses also will help show management identify non-qualified attendees.
No one under the age of 16 is admitted (including infants). This includes attendees, exhibitors and media.
Badges for the 2025 SHOT Show will not be mailed. You can pick up your badge at one of the many locations around Las Vegas, including the Media Badge Pickup Desk outside the SHOT Show Press Room, Lando Ballroom, Level 4 of the Venetian Hotel, starting at 3:00 PM on Sunday, January 19, 2025. Media invited to Industry Day at the Range may pick up their show badges at the range (and may board the bus to the range without their badge).
New this year due to SHOT Show security, each registrant must pick up their own badge. No one will be able to pick up other persons badge.
A photo ID is required to pick up your media badge. You are not allowed to pick up credentials for colleagues.
Industry Day at the Range takes place the day before the SHOT Show begins, on Monday, January 19, and is open ONLY to media who have been invited by companies exhibiting at Industry Day. Learn more about Industry Day at the Range at shotshowrangeday.com.
Yes. Please see the SHOT Show Media and Press Room Policies and Guidelines. Key points are to be courteous and safe at Industry Day at the Range as well as on the show floor, to ask permission first before photographing or taking video of products or individuals, and to respect the wishes of those exhibitors who may not want to engage with you for whatever reason. Failure to follow these guidelines and those listed in the Media Guidelines document could result in revocation of your media credentials and may jeopardize admission into future SHOT Shows.
The SHOT Show runs four days from Tuesday, January 21, through Friday, January 24, 2025, at The Venetian Expo and Caesars Forum, which is adjacent to the Venetian Resort.
Monday, January 20, Noon–5:00 PM
Tuesday, January 21, 7:30 AM–6:00 PM
Wednesday, January 22, 7:30 AM–6:00 PM
Thursday, January 23, 7:30 AM–6:00 PM
Friday, January 24, 7:30 AM–3:00 PM
The SHOT Show floor hours are 8:30 AM to 5:30 PM on January 20–23 and 8:30 AM to 4:00 PM on the final day, January 24.
The SHOT Show and the National Shooting Sports Foundation, the show's owner, provide a full-service press room with free WiFi, coat storage, a working press area, complimentary beverages, press materials, a press conference room and more. For a complete list of press room services, see the document that will accompany your media badge or click here.
For a list of press conferences scheduled in the show’s press conference room, see the Online Newsroom. The press conference schedule will also be available in the show press room and on SHOT Mobile (see below).
Official SHOT Show floor maps and a comprehensive directory of exhibitors will be available in the press room. They are also available via SHOT Mobile (see below).
SHOT Mobile is the show's smartphone app. It can help you locate exhibitors' booth numbers, navigate the show and efficiently plan your time at the SHOT Show. Learn more.
These rooms, located near the press room, can be reserved by media on a first-come, first-served basis to conduct interviews in a private, quiet setting. Please see NSSF staff in the press room if you'd like to reserve a room.
Many food and beverage outlets are available in the convention center and adjoining hotels. NSSF Media Members may use the NSSF Members Lounge at any time during show hours. Lunch is available there for a fee. The press room provides complimentary beverages such as coffee, tea and water.
NSSF offers a media membership for $25 annually. Media members can access the NSSF Members Lounge and Business Center at the show. In addition to other benefits, media members are contributing to NSSF's mission to promote, protect and preserve hunting and the shooting sports.
Personnel from the National Shooting Sports Foundation, the show's owner, staffs the press room.
Before the Show
Media Registration Information
For media registration information, email media@shotshow.org. Emailing is the most efficient way to receive answers to questions about registration or resolve problems.
Press Credentials Information
Peter Reingold
media@shotshow.org
SHOT Show Press Information
Bill Brassard Jr.
bbrassard@nssf.org
SHOT Show Housing Desk
(800) 388-8104
Learn more
During the Show
Press Room
(702) 691-8517
Venetian Room Lando, Level 4
