Retailers and Ranges

Only at the SHOT Show® will you find a full range of manufacturers, products, partnerships and opportunities.

The SHOT Show is all about YOU and YOUR BUSINESS. This is your opportunity to connect with the industry's top manufacturers, distributors, and experts who can help any retailer or range, both large and small, better serve its community. Whether you're looking to expand your product offerings, improve your marketing strategies, or enhance your range facilities, the SHOT Show has everything you need to succeed. This is YOUR shot. Don’t miss it!

More Room to Maneuver, More Products to See

Goodbye crowded, can’t-move aisles preventing you from accessing high-demand exhibits. Our expanded exhibit floor stretches from the Venetian Expo to Caesars Forum, so you have more space to explore more equipment and interact with more manufacturers.

Here are just a few categories where you can discover new inventory opportunities:

Category NEW Exhibitors
Airgun & Airsoft Products 10
Ammunition 11
Apparel, Men's 20
Apparel, Women's 11
Bags, Packs & Equipment 14
Cameras & Equipment 4
Camping 10
Communications/Electronics/GPS 13
Crossbows & Accessories 4
Custom Manufacturing 28
Cutlery/Sharpeners/Knives & Accessories 6
Eyewear 2
Feeder Equipment 1
Firearm Barrels/Parts/Gunsmithing 19
Firearm Cabinets/Racks/Safes 4
Firearm Cases 4
Firearm Grips & Stocks 12
Firearm Locks 4
Firearms 40
Firearm Maintenance & Cleaning Equipment 6
Footwear 2

Category NEW Exhibitors
Gunsmith Tools 7
Hearing Protection 5
Holsters 10
Hunting Gear & Accessories 19
International Exhibitors 20
Law Enforcement Products & Services 35
Leathergoods 3
Lighting Products 5
Magazines & Cartridges 8
Media/Publication 2
Recoil Protection Devices & Services 1
Reloading 5
Retailer Services 3
Scopes, Sights, Telescopes & Accessories 16
Shooting Range Equipment 10
Survival Kits/First Aid 8
Targets 10
Training and Safety Equipment 12
Treestands 1
Vehicles, Utility & Recreation 8
Wholesaler/Distributor 23

Save on Hotels

Exclusive SHOT Show hotel discounts are available when you book through official hotel partners.

Don’t miss your opportunity to save.

Returning in 2025

Archery Business Pavilion

Designed to provide a comprehensive look at the archery industry, from traditional equipment to cutting-edge technology in compound bows, trail cams and other gear. Good for any firearm or archery retailer who wants to broaden their business.

With daily and evening opportunities throughout Las Vegas during SHOT Show, you’ll find members of our industry ready for conversation and networking.

SHOT Show Networking

As the exhibit floor closes each day, you’ll be able to join the industry on the Caesar’s Forum Plaza for special events to help keep the conversations going.

SHOT After Dark

Join industry colleagues at some of the most popular nightclubs and bars in Las Vegas open exclusively for 2025 SHOT Show badge holders. Locations to be announced. Separate fees apply.

YOUR SHOT to Connect

Exclusive Education for Retailers and Ranges

SHOT University^TM
January 21–23

Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace.

Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.

NSSF members qualify for education discounts.

Photography or recording of seminars by participants is NOT permitted.

To make every interaction as meaningful as possible, the SHOT Show is a trade only event for relevant exhibitors and qualified buyers. All potential attendees must provide appropriate documentation to qualify for attendance at the SHOT Show.

Your shot to support YOUR industry

Your participation in the SHOT Show directly directly supports the mission of NSSF — the Firearm Industry Trade Association.