In this SHOT Show Q&A, we had the opportunity to speak with Rocky Brands Vice President and Brand General Manager, Chris Lorenzo. Chris shared insights on what's new and exciting at Rocky Brands and The Original Muck Boot Company in 2025. He also emphasized new product lines and partnerships, as well as why the SHOT Show is an essential industry event.
The Original Muck Boot Co. is dedicated to delivering boots and footwear that are 100% MUCKPROOF: remarkably protective, exceptionally comfortable, totally waterproof and designed to brave every element for work (and life) in the Muck. Rocky Boots is dedicated to providing its customers with the highest quality footwear and apparel for outdoor activities. They are committed to creating innovative and technologically advanced footwear that is built to last and perform in any environment. Innovation, quality and durability are hallmarks of the Rocky brand.
Visit the Rocky Brands Booth in the Archery Business Pavilion Booth #80715
What's new and exciting at the Original Muck Boot Co.?
We are excited to feature a new collection coming out next fall. We partnered with Michael Waddell and the Bone Collector team to feature a bone collector package. This co-branded footwear is for all those hunting enthusiasts out there. Anyone who has been around the industry for a long time knows Michael Waddell and the bone collector team. We're really excited and looking forward to a great collaboration with them.
What can we expect from the Muck Brand in 2025?
Muck plays in a lot of different elements, not just hunting. We also have another feature in our Western division: a square-toe Western rubber boot, a rubber neoprene product. We will be offering that to men, women and kids. So that's exciting. We have the Muckster Lite clog, a new addition to the Muck brand. It's a slip-resistant clog that has done tremendously over the last two seasons. Whether it's after the hunt, after a day working the farm or if you're done with your chores and want to kick off your muck boots and slip into something comfortable, we have a new offering of the Muckster Lite Clogs.
Where can we find the Rocky Brands and the Original Muck Boot Co. at SHOT Show?
We are in the new archery pavilion. It's the second year of the archery pavilion. The big focus at SHOT show will be our collaboration with the Bone Collector, so we'll have a nice-sized booth. We'll have a happy hour on day one starting at four o'clock for all our fans, customers, media and whoever wants to join us. It will be a kickoff to what's going to be a great partnership.
What else does Rocky Brands have planned for SHOT Show 2025?
We'll have promotions for our dealers. We will be giving away an exclusive hunt with the Bone Collector team, for next fall. So we're really excited about giving that away.
If you're a customer of ours, from the footwear point, we'll have great deals. We'll have a sit-and-fit where you can try on a bone collector clog and if it happens to fit, you may be able to walk out of SHOT show with a free pair. We'll have a lot of other giveaways, hats and things like that with the bone collector team.
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