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Retailers and Ranges

The SHOT Show is industry's largest dedicated exhibit for shooting sports, hunting and outdoor accessories.

More than 1,600 total exhibits!

The SHOT Show is your best opportunity to browse manufacturers’ full product lines in addition to their latest tech and product releases. Talk to suppliers about your business, your customers and your needs and walk away with the knowledge to drive sales for your business.

  • Air Gun/Air Soft Products
  • Ammunition
  • Apparel/Footwear
  • Bags, Packs/Equipment
  • Cameras & Equipment
  • Cutlery, Sharpeners, Knives
  • Eyewear
  • Firearms
  • Firearms Cabinets/Safes/Locks
  • Firearms Maintenance & Cleaning Equipment
  • Holsters/Leather Goods
  • Hunting Gear & Accessories
  • Optics/GPS/Communications
  • Scents/Lures
  • Scopes, Sights & Accessories
  • And more!

Must-See New Product Center

USCCA, sponsor of New Product CenterBe one of the first to see the hottest new products on the market. The New Product Center is a compilation of the best new inventory potential for your business. Through the SHOT Show mobile app, you can scan the products you like in the New Product Center, and quickly receive product details, manufacturer information, and exhibit location.

More than 350 exhibiting companies | More than 400 new products displayed


See what's NEXT for the industrySHOT Show NEXT Pavilion

Developed to introduce manufacturers/suppliers never before seen at the SHOT Show, the overwhelmingly popular NEXT Pavilion is the spot for evaluating innovative products and exploring new partnerships.

More than 100 exhibiting companies


A Focal Point for Retailers and Ranges

The SHOT Show offers invaluable operational and product insights for every type of business — whether you manage a small brick and mortar retail shop, operate solely through digital channels, buy for a major retailer, or manage a range. It’s a central hub to meet more than 64,000 other industry professionals, discuss what works well in day-to-day operations as well as share ways to overcome common business challenges.

2018 Networking Opportunities

HAVA Golf Classic
Sunday, January 21 | Bear's Best Las Vegas

NSSF Membership Reception
Monday, January 22 | The Venetian – 4th Floor
5:30 PM-6 PM
Must be an NSSF member to attend. Limited to 350 members. RSVP recommended.

State of the Industry Reception – New format!
Tuesday, January 23 | Palazzo Theater


Exclusive Education for Retailers

NOTE: NSSF members qualify for education discounts.

SHOT Show University
Monday, January 22

Leadership, economic forecasting and other important topics such as compliance issues, OSHA, marketing, e-commerce—SHOT Show University is an incredible, one-day conference that dives into important topics and presents the lessons learned from influential industry leaders and high-profile keynote speakers.

Always held the day before the official show opening, SHOT Show University is a great way to kick off your show experience.

SHOT Show University sells out months in advance. Don't delay enrollment.

View the 2018 course schedule 

Retailer Sessions
Tuesday, January 23–Thursday, January 25

Learn more about important industry challenges, better management practices, and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show giving you flexibility to mix each day with education and exhibits.

Last year, more than 90% of Retailer Seminars sold out early. Pre-registration is required, and available on a first-come, first-serve basis to attendees registered as retail or range operations.

View the 2018 course schedule

Photography or recording of seminars by participants is NOT permitted.