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SHOT Show Blog

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

SHOT Show Executive Management Seminar

New York Times Best-Selling Author Dr. Tim Irwin Speaks at 2018 SHOT Show Executive Management Seminar Some leaders make an impact, while others falter after initial success. The successful endure all the perils and pitfalls leaders inevitably face, while others are seduced by their power, wealth or fame and contribute to their own downfall. Which […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]