Policies

Attendee Policies

SHOT Show® Attendance Rules (Attendees, Exhibitors, Media & Guests)

Attendance is RESTRICTED to shooting, hunting and outdoor trade professionals and commercial buyers and sellers of military, law enforcement and tactical products and services ONLY. The SHOT Show is not open to the general consuming public (e.g., private visitors, hunters, sports shooters, members of hunting and sports shooting clubs, etc.). NO one under age 16 admitted (including infants).

Admission to the show requires government issued photo identification plus documentation demonstrating direct, professional affiliation to the trade. Show exhibitors and media subject to different credentialing requirements.

This show badge constitutes a limited revocable license to attend the current SHOT Show. Badges CANNOT be reproduced, transferred or resold. $100 fee to replace lost or stolen badges. Limit one (1) free reprint per person. Badges are the property of the National Shooting Sports Foundation and may be revoked at any time for any reason.

NO animals except for properly identified on-duty ADA recognized service animals or Mil/LE/Fire K-9.

NO photography — STRICTLY ENFORCED! Photography or video recording at the show is prohibited except by those with valid media badges or other authorized individuals. Surveillance equipment is in use 24/7.

NO solicitation, suitcasing or outboarding.

NO personal firearms or ammunition allowed. Only firearms on display by exhibitors whose firing pins have been removed (and have been inspected by SHOT Show Safety Advisors) will be permitted on the show floor.

NO loud, abusive, or defamatory language, harassment or other unprofessional or inappropriate behavior.

Show management NOT responsible for injuries, property damage or loss of any kind, or for any other incidents, directly or indirectly connected with attending the show. Attendees assume all business and personal risks before, during and after the show.

Attendees and their belongings may be searched at any time during the show. Attendees consent to such searches and waive any related claims that may arise. If an attendee refuses such searches, attendee may be denied entry or be removed from show premises without refund or other compensation.

Attendees grant show management permission to utilize their image, likeness, actions and statements in any live or recorded audio, video, or photographic display or other transmission, exhibition, publication or reproduction made of, or at, the Shot Show in any medium or context without further authorization or compensation.

These attendance rules apply to all show “attendees” including Show attendees, exhibitors, media and guests. Show management shall have sole discretion over admission at all times and shall strictly enforce all show rules. Attendees agree to abide by these attendance rules, as well as all other rules applicable to their badge type, which may be updated at any time. Violators risk immediate confiscation of their show badge without refund and removal from the premises. Violators will not be allowed re-entry.

Exhibitor Policies

SHOT Show names, logos and images

The “SHOT Show®” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc. The show’s names, logos, and images may not be used without prior license from NSSF and compliance with the SHOT Show Trademark Branding Guidelines. Usage of the SHOT Show trademarks, if granted, shall be limited to registered and verified exhibitors and media of the 2013 show to promote their participation in or for news coverage of the 2013 show.

Review complete guidelines and download SHOT Show logo here.

Product Eligibility

It is important to follow carefully the product eligibility and display rules that have been established to guide the safe display of shooting, hunting and related outdoor products at the SHOT Show. Review these rules when making plans for the display of products and when designing show booth and related graphics, marketing and promotional materials. These rules are an important component to the success of the SHOT Show and will be strictly, fairly and uniformly enforced.

Review the product eligibility rules & regulations here.

Technical Data

Caution — the Unlicensed Export of “Technical Data” on Firearms and Ammunition is Illegal. Exhibitors of firearm and ammunition products should be aware that under federal law — the Arms Export Control Act (AECA) and International Traffic in Arms Regulations (ITAR) — it is unlawful and illegal to “export” without a U.S. State Department-issued license any “defense article” on the U.S. Munitions List (USML), which includes firearms and ammunition products (except non-combat shotguns and shot shells).

Suitcasing & Outboarding

Print a Copy

The National Shooting Sports Foundation (NSSF) is striving to help all exhibitors have a successful SHOT Show®. As such we are mandating increased measures to protect exhibitors from “suitcasing/outboarding” at the show. This is NSSF’s Suitcasing/Outboarding Policy, which will be posted using signage around the exhibit hall and included in the onsite guide for all attendees.

Statement of Intent
In order to protect our valued exhibitors and the investment they have made in attending the SHOT Show, thereby supporting NSSF’s mission as the industry’s trade association, our rules strictly prohibit solicitation, “suitcasing” or “outboarding” by attendees who transact business at the show or in SHOT Show hotels and do NOT have exhibit booths. By suitcasing or outboarding the show, an attendee gains an unfair competitive advantage over SHOT Show exhibitors that have invested money and other resources to exhibit and deprives NSSF as the show’s owner of income we use to support our many program and initiatives.

What is Suitcasing and Outboarding?
“Suitcasing” and “Outboarding” are unethical parasitic business practices in which non-exhibitors attempt to gain access to trade show attendees. “Suitcasing” refers to those non-exhibiting companies or persons who go to shows as an attendee but “work the aisles” from their suitcase (briefcase) and solicit business in the aisles or lobby area. “Outboarding” refers to non-exhibiting companies that set up exhibits at off-site locations — hotel hospitality suites or restaurants — and encourage show attendees to leave the show floor and spend time with them. These practices skirt the support of the organizer and the industry.

Examples may include but are not limited to:

  • A non-exhibitor sets up a hospitality room off the show floor and invites attendees to leave the show floor and visit their suite.
  • A non-exhibitor sends out alerts to potential customers that while they will not be exhibiting this year they will have personnel walking the show floor and will be offering a SHOT Show Special. (This would also involve trademark infringement.)
  • A non-exhibitor piggybacks on the activities of a third party such as a vendor or partner who is exhibiting.

What are the consequences of Suitcasing or Outboarding the SHOT Show?
Please note that any SHOT Show attendee, who is observed to be soliciting business in the aisles or other public spaces, or uninvited attendees in another company’s booth, will be asked to leave immediately. Likewise, known commercial activity conducted from a hotel guest room or hospitality suite, a restaurant or any other public place in proximity to the SHOT Show by non-exhibiting companies, will be shut down. Those found to be involved with “suitcasing” or “outboarding” will no longer be welcome at the SHOT Show.

The Suitcasing Prevention Team
NSSF has created a Suitcasing Prevention Team that will be in place for the duration of the conference. The team will consist of NSSF staff, conference security, and the most important member of the team, YOU! Exhibitors will be our greatest asset in preventing suitcasing since there are so many of you and you are everywhere.

What to Look For
Identifying potential “suitcasers” and “outboarders” is fairly simple, given the nature of our event. First, look for those non-exhibitor attendees who appear to be initiating contact in aisles or in booths. Second, any attendee who appears to be handing anything out in the aisles may be suitcasing, because as we all know, distribution of anything is restricted to exhibitor’s booth space unless otherwise approved by NSSF. Third, “outboarders” can be identified by their invitation (written or oral) to do business with them off site — if they don’t have an exhibit booth, they are “outboarding.”

What Can You Do?
Please report any violations you may observe to the Exhibit Manager, other NSSF Staff, or conference security. The Exhibit Manager will investigate all complaints of suitcasing.

Upon receipt of a complaint from an exhibitor, NSSF will review the complaint with the reporting party and if possible observe the suspected suitcaser. NSSF will then address the issued directly with the subject of the complaint. If found to be valid, the complaint will be resolved by offering the suitcasing company the option of immediately purchasing booth space on the floor (if available) or surrendering the conference credentials and leaving the premises at once.

Questions?
If you have questions regarding this or any matter relating to NSSF events, please contact:

Chris Dolnack
Senior Vice President
cdolnack@nssf.org
(855) 355-7468 or (203) 270-2370

Diedra Cauley
Director of Exhibitions & Conferences
dcauley@nssf.org
(855) 355-7468 or (203) 270-2370

General Policies

Personal Firearms Carry Policy

Per Sands Expo Convention Center (SECC) policy, personal firearms or ammunition are not allowed. Only firearms on display by exhibitors whose firing pins have been removed (and have been inspected by SHOT Show® Safety Advisors) will be permitted on the show floor.

Privacy Policy

The SHOT Show respects the information provided by our customers. Because we gather certain types of information when our customers communicate with us, we believe you should fully understand the terms and conditions surrounding the information we capture and the use of that information. This privacy statement discloses the type of information we capture about our customers, how we use it to communicate with our customers, and how you can request to no longer receive communications from SHOT Show.

SHOT Show Names, Logos and Images

The “SHOT Show®” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc. The show’s names, logos, and images may not be used without prior license from NSSF and compliance with the SHOT Show Trademark Branding Guidelines. Usage of the SHOT Show trademarks, if granted, shall be limited to registered and verified exhibitors and media of the 2013 show to promote their participation in or for news coverage of the 2013 show.

Suitcasing/Outboarding

The National Shooting Sports Foundation (NSSF) is striving to help all exhibitors have a successful SHOT Show®. As such we are mandating increased measures to protect exhibitors from “suitcasing/outboarding” at the show. This is NSSF’s Suitcasing/Outboarding Policy, which will be posted using signage around the exhibit hall and included in the onsite guide for all attendees.

Read the complete policy.

Terms of Use

This Terms of Use Statement governs all NSSF supported Web sites, including:

Description of Services

  • NSSF supported Web sites currently provide users with access to a host of online resources and services, including various communications and news, blogs, forums, bulletin boards and branded programming. Any new features that augment or enhance NSSF supported Web sites, including the release of new NSSF resources and services, are subject to this Terms of Use Statement. In some instances, this Terms of Use Statement and separate terms and conditions will apply.F Sites.

Ownership and Usage Restrictions

  • All content and materials contained on NSSF supported Web sites is owned or licensed by or to the NSSF or its affiliates or used by NSSF or its affiliates as permitted by law, and is protected by United States and international copyright and trademark laws, and various other intellectual property rights. The compilation of content on NSSF supported Web sites (meaning the collection, arrangement, assembly and general “look and feel” of NSSF supported Web sites) is the exclusive property of NSSF and is likewise protected by United States and international copyright, trademark, and other laws.
  • All trade names, trademarks and service marks, including, without limitation, all text, graphics, images, logos and any combination thereof (collectively “Marks”) are trademarks or registered trademarks of and proprietary to NSSF and its affiliates or other third parties that have granted NSSF supported Web sites the right to use such Marks, or the use of which is permitted by law. Nothing on NSSF supported Web sites shall be construed as granting, by implication, estoppel or otherwise any license or right to use any Marks displayed on NSSF supported Web sites without the prior written consent of the trademark owner.
  • NSSF supported Web sites are maintained solely for the enjoyment, education and communication purposes of online visitors. Use of NSSF supported Web Sites is subject to all applicable local, state, United States and international laws and regulations. Online visitors agree not to use NSSF supported Web sites or any content or materials therein to engage in or assist or encourage others to engage in (i) conduct which is illegal, harmful, harassing, offensive or otherwise inappropriate; (ii) conduct which conflicts with the purposes for which NSSF supported Web sites have been created; or (iii) conduct which is in violation of this Terms of Use Statement or the terms and conditions applicable to the specific service being accessed on NSSF supported Web sites (if any).
  • Online visitors may access and browse NSSF supported Web sites whenever they wish subject to Terms of Use Statement. Online visitors may download, distribute, publish, post on other Web sites or otherwise use any content or materials displayed on NSSF supported Web sites provided 1) content and materials are used or re-transmitted in their entirety, 2) copyright and other proprietary notices contained therein remain intact, including the source of the content or materials, and 3) no fee is charged. Separate permission may need to be obtained from third parties for use of their content. Any use, copying or distribution of any content or materials not expressly authorized by this paragraph may violate copyright, trademark and other laws.
  • Users posting materials and content on NSSF supported Web sites that permit such postings are responsible for the materials and content posted. Neither NSSF nor it affiliates endorse or have control over the content users post, including, without limitations, messages, uploaded files, posted data, or any other materials or communications, and shall not be responsible whatsoever in connection with, or arising from such user submissions, or materials or information of third parties that may be found on NSSF supported Web sites or accessed through NSSF supported Web sites. Users acknowledge that NSSF or affiliates may not pre-screen submissions posted on or transmitted through NSSF supported Web sites and are not obligated or responsible for verifying the accuracy, reliability or appropriateness of user postings. However, NSSF and its affiliates may, in their sole discretion, refuse to post, store or transmit any user submissions or move, remove, edit or modify any submissions for any reason at any time.
  • User postings remain the intellectual property of the individual posting such submission. By posting submissions on an NSSF website, users expressly grant NSSF a non-exclusive, perpetual, irrevocable, royalty-free, no compensation required, fully sub-licensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, transmit, perform and display such content and users names and likenesses as may be contained in their submissions, in whole or in part, and in any form throughout the world in any media or technology, whether now known or hereafter discovered, including all promotion, advertising, marketing, publicity and any other ancillary uses thereof, and including the unfettered right to sublicense such rights, in perpetuity throughout the universe. Users release and hold harmless NSSF and its affiliates from all claims, including claims relating to rights to privacy and/or publicity, with respect to the use of any submissions by NSSF, its affiliates or other third parties.
  • Users agree that any submissions they submit: (i) will not be fraudulent or intentionally misleading or inaccurate; (ii) will not be unlawful, defamatory, threatening, harassing, obscene, vulgar, pornographic, profane or indecent including any communication that constitutes (or encourages conduct that would constitute) a criminal offense, gives rise to civil liability or otherwise violates any local, state, national or international law; (iii) will not infringe or otherwise violate the copyright, trade secret, trademark or other intellectual property rights or rights of privacy or publicity of any other person; (iv) will not be intentionally malicious or derogatory toward NSSF or its affiliates or any of their respective directors, officers, employees, representatives, advertisers, licensors or business partners; (v) will not be for commercial purposes or contain any unsolicited advertising, promotional materials, junk mail, spam, chain letters or pyramid schemes; and (vi) will not contain any virus, worm, or other program or method that is intended to damage, interfere with or intercept, misappropriate or gain control over any computer, system, data or personal information.

Promotions

  • NSSF supported Web sites may contain or offer sweepstakes, contests or other promotions, which may be governed by separate rules that describe the sweepstakes, contest or promotion, and may have eligibility requirements and other restrictions. It is your responsibility to read and abide by those rules.
  • Third Party Web Sites
  • As a convenience to online visitors, NSSF supported Web sites may provide links to Web sites operated by nonaffiliated third parties. Such linked sites are not controlled by the NSSF or its affiliates. If visitors choose to use these sites, they will leave NSSF supported Web sites and it is their responsibility to take all protective measures to guard against viruses or other destructive elements. Third party sites may offer goods, services and other materials to you. Your correspondence and business dealings with third parties including, without limitation, the payment and delivery of products and services, and any terms, conditions, warranties and representations associated with such dealings, are solely between you and those parties. Neither NSSF nor any of its affiliates will be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or the offering of such products, services, and other content on third party Web sites, or does NSSF or its affiliates make any warranty or representation regarding, and do not endorse, any linked Web sites or the content, privacy policies, data security measures, or other links contained on such Web pages or any of the products or services described therein.
  • External Links to NSSF Web Sites
  • All nonaffiliated third party links to NSSF supported Web sites must be in accordance with NSSF’s Linking Policy.

Disclaimer

  • THE CONTENT AND MATERIALS ON NSSF SUPPORTED WEB SITES ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW, THE NSSF AND ITS AFFILIATES DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, IMPLIED WARRANTIES CONCERNING THE FITNESS FOR A PARTICULAR PURPOSE OR USE, MERCHANTIBILITY, NON-INFRINGEMENT OF THIRD PARTY INTELLECTUAL PROPERTY RIGHTS OR COMPLIANCE WITH ANY APPLICABLE STATUTE, RULE OR REGULATION OF ANY CONTENT OR MATERIALS CONTAINED HEREIN. THE NSSF AND ITS AFFILIATES DO NOT WARRANT THAT THE CONTENT OR MATERIALS ON ANY NSSF SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED OR THAT ANY NSSF SUPPORTED WEB SITES OR THE SERVERS THAT MAKE SUCH CONTENT OR MATERIALS AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. THE NSSF AND ITS AFFILIATES DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE CONTENT OR MATERIALS ON ANY NSSF SITE IN TERMS OF THEIR ACCURACY, COMPLETENESS, RELIABILITY OR OTHERWISE.

Jurisdictional Issues

  • Unless otherwise specified, the information and materials on NSSF supported Web sites are presented solely for the purpose of promoting, protecting and preserving hunting and the shooting sports and reaffirming the safe and responsible enjoyment of firearms and ammunition products. Neither the NSSF nor its affiliates make any representation that information or materials on NSSF supported Web sites are appropriate or available for use in any particular location. Visitors who choose to access NSSF supported Web sites do so on their own initiative and are responsible for compliance with all applicable jurisdictional laws.

Limitation of Liability

  • Under no circumstances shall NSSF or any of its affiliates be liable for any direct, indirect, special, punitive, incidental or consequential damages (including lost profits) that arise out of or in connection with any failure of performance, errors, inaccuracies, omissions, defects, interruption, deletion, delay in operation or transmission, computer virus, communication line failure, theft or destruction or unauthorized access to, alteration of any content or materials on NSSF supported Web sites, or the use or inability to use NSSF supported Web sites or any content or materials therein.

Indemnification

  • Each visitor to NSSF supported Web sites agrees to defend, indemnify and hold the NSSF and its affiliates, and each of their respective current and former directors, officers, employees, and other representatives harmless from and against any claims, demands, actions, suits, proceedings, liabilities, damages, losses, judgments and expenses (including reasonable attorney’s fees and costs) made against NSSF or its affiliates due to or arising out of or in connection with his or her misuse of NSSF supported Web sites or any violation of this Terms of Use Statement. Each visitor shall cooperate with NSSF and its affiliates in the defense of any claim.

Choice of Law

  • All disputes arising from the use of NSSF supported Web sites or relating to this Terms of Use Statement shall be construed and governed by the laws of the State of Connecticut, without giving effect to any principles of conflicts of law thereunder that would require or permit the application of any other laws.

Disputes

  • All disputes arising from the use of NSSF supported Web sites or relating to this Terms of Use Statement shall be brought exclusively in a federal or state court located in the State of Connecticut, of NSSF’s or of its affiliates’ sole choosing, the jurisdiction of which each user expressly and irrevocably gives his or her consent.
  • This is the entire agreement between the parties relating to the matters contained herein and shall not be modified except in writing, signed by the NSSF or its affiliates.

Contact Us

If you have any comments or questions about this Terms of Use Statement, please contact:

Webmaster
National Shooting Sports Foundation, Inc.
11 Mile Hill Road
Newtown, Connecticut 06470-2539
(855) 355-7468 or (203) 270-2370
webmaster@nssf.org

Linking Policy

  • www.nssf.org (and .com), www.dontlie.org, www.familiesafield.org (and .com), www.firstshots.org, www.heritagefund.org, www.hsshf.org, www.huntandshoot.org, www.huntinfo.org, www.nafr.org, www.nhfday.org, www.projectchildsafe.org (and .com), www.projecthomesafe.org (and .com), www.rangeinfo.org, www.shotshow.org (and .com), www.stepoutside.org, www.wheretohunt.org, www.wheretoshoot.org, www.wingshootingusa.org (and .com)
  • PLEASE READ THE FOLLOWING TERMS OF USE STATEMENT CAREFULLY BEFORE ACCESSING NSSF SUPPORTED WEB SITES. By accessing NSSF supported Web sites, online visitors acknowledge that they have read and agree to be bound by this Terms of Use Statement in addition to any supplemental terms and conditions of use statements applicable to the specific service being accessed on NSSF supported Web sites, our Privacy Policy and all applicable local, state, United States and international laws and regulations. If visitors do not agree to these conditions, they should not use NSSF supported Web Sites. The NSSF reserves the right to change, add, remove or otherwise modify portions of this Terms of Use Statement at any time without notice. Visitors should check this page frequently for changes. The continued use of NSSF supported Web Sites following the posting of any changes to this Terms of Use Statement means visitors accept those changes.
  • If you want to link to any NSSF® supported Web site, you may do so, provided you agree to the Linking Policy below. By creating a link to NSSF’s Web sites, you agree to be bound by this Linking Policy. If you do not agree to this Linking Policy, you shall not be authorized to link to any NSSF Web site.
  • You are granted non-exclusive, non-transferable, limited permission to use the plain text-only name of the “National Shooting Sports Foundation” or of any of its programs for the sole purpose of serving as a direct link from your Web site to any of NSSF’s sites. Logos of the NSSF and its programs are trademarks and registered trademarks of the NSSF and their use is restricted to members-only or upon prior written consent of NSSF.
  • You acknowledge that all rights to NSSF’s logos, images, trademarks and registered trademarks, any content appearing on NSSF’s Web sites, and the design, trade dress and other appearance of NSSF’s sites belong to or is licensed by the NSSF. At no time shall you directly or indirectly contest or infringe upon these rights.
  • If you link to any of NSSF’s Web sites, your Web site: Shall not establish any links intended to disguise NSSF’s URL or by-pass NSSF’s homepage or the homepages of any NSSF supported site
  • Shall not create frames around NSSF’s sites or use other techniques that alter, distort or obscure the visual presentation of the NSSF’s sites.
  • Shall not express or imply that NSSF or any of its sister organizations or affiliates endorses you or your products or services, or any opinions or materials contained on your Web site.
  • Shall not express or imply any affiliation between your company and NSSF or any of NSSF’s sister organizations or affiliates (unless your company is a member in good standing with the NSSF).
  • Shall not misrepresent your relationship with NSSF or present false or misleading impressions about the NSSF.
  • Shall not contain materials that may be unlawful or interpreted as distasteful or offensive or adversely affect the name, reputation and goodwill of NSSF.
  • NSSF shall have no responsibility or liability for any content appearing on your Web site or for the content of other Web sites to which your site may be linked. By linking to any of NSSF’s Web sites, you agree to defend, indemnify and hold NSSF, its affiliates, and each of their respective current and former directors, officers, employees, agents and volunteers harmless from and against any damages, demands, claims, suits, actions, liabilities, judgments, settlement amounts and liabilities (including reasonable attorney’s fees and costs) that may arise out of or result from content appearing on your Web site.
  • NSSF may cancel your authority to link to any NSSF Web site at any time and for any reason. If NSSF exercises this right, you shall immediately terminate all links to NSSF’s Web sites and cease using the Marks.
  • You agree that, in addition to any other rights and remedies which NSSF may have at law or in equity (including the right to monetary damages), NSSF shall be entitled to seek a temporary restraining order, injunction or other equitable relief in the event of, or to prevent, a breach of this Linking Policy. In addition, NSSF shall be entitled to reimbursement of its attorney’s fees and costs.
  • The NSSF may at any time revise this Linking Policy. You agree to be bound by any such revisions and should, therefore, periodically visit this page to review the then-current Linking Policy to which you are bound.

If you have any comments or questions about this Linking Policy, please contact:
Webmaster
National Shooting Sports Foundation, Inc.
11 Mile Hill Road
Newtown, Connecticut 06470-2539
(855) 355-7468 or (203) 270-2370
webmaster@nssf.org

Technical Data

Caution — the Unlicensed Export of “Technical Data” on Firearms and Ammunition is Illegal

Exhibitors of firearm and ammunition products should be aware that under federal law — the Arms Export Control Act (AECA) and International Traffic in Arms Regulations (ITAR) — it is unlawful and illegal to “export” without a U.S. State Department-issued license any “defense article” on the U.S. Munitions List (USML), which includes firearms and ammunition products (except non-combat shotguns and shot shells). See e.g. ITAR Section 121.1 Categories I to III. The unlicensed “export” of “technical data” for firearms and ammunition products is also unlawful and illegal. An unlicensed “export” can occur within the United States if “technical data” is disclosed (including orally or visually) or transferred to a “foreign person” (meaning any natural person not a lawful permanent resident of the United States, i.e. “green card” holder, persons granted asylum in the United States, any foreign corporation, business association, partnership, trust, society, or any other entity or group that is not incorporated or organized to do business in the United States, any foreign government or agency or subdivision thereof). Please be advised that foreign persons are present at the SHOT Show both as exhibitors and attendees.

“Technical data” is defined as information required for the design, development, production, manufacture, assembly, operation, repair, testing, maintenance or modification of firearms and ammunition products, and includes information in the form of blueprints, drawings, photographs, plans, instructions or documentation. See ITAR Section 120.10. Excluded from the definition is information concerning general scientific, mathematical or engineering principles commonly taught in schools, or information in the “public domain,” which is itself a defined term narrowly interpreted by the State Department. Importantly, for purposes of the SHOT Show, basic marketing information on function or purpose or general product descriptions are not considered “technical data.”

The civil and criminal penalties for violations of the AECA and ITAR are substantial. You may wish to review your marketing and promotional materials you plan to use at the SHOT Show to be sure that it does not contain “technical data” that might be unlawfully and illegally disclosed or transferred (exported) to a foreign person. If you have any questions you should consult with an attorney.

The other products on display at the SHOT Show, particularly in the law enforcement section, might be “defense articles” listed in the USML. Exhibitors are encouraged to review the USML to determine whether the AECA and ITAR apply to their products. The National Shooting Sports Foundation is not responsible for ensuring compliance with the AECA or ITAR, which is the sole responsibility of the exhibitor and attendees.

Media and Press Room Policies and Guidelines

The following policies and guidelines have been prepared for credentialed news media covering the Shooting, Hunting, and Outdoor Trade Show (SHOT Show). The SHOT Show, the largest trade show of its kind in the word, is owned and sponsored by the National Shooting Sports Foundation,the trade association for the firearms, ammunition, hunting and shooting sports industry. If you have questions regarding press room policies, operations or available resources, see Frequently Asked Questions or contact NSSF Senior Director, Communications Bill Brassard at bbrassard@nssf.org. Keep up with show information at www.shotshow.org, SHOT Show Blog, SHOT Show Blast newsletter, the SHOT Show Newsroom, on Twitter @nssfshowshot and #shotshow, and on Facebook.

Professionalism

Media representatives are reminded that the SHOT Show is a private trade show whose primary purpose is to provide a positive business environment for manufacturers, distributors, retailers and others in the shooting, hunting, outdoor and law enforcement industries. NSSF requires all media to conduct themselves in a professional manner and to ask permission before taking still photos or video. We understand that it may be necessary to obtain certain establishing shots of the show floor to complete an assignment but ask that you not shoot close-ups of any booths, persons or products without permission. NSSF requires all media to defer to those exhibitors who do not want to be interviewed or have their products photographed or videotaped. At its discretion, NSSF may provide an escort for video crews on the show floor. Unauthorized photography, videotaping and sound recording, or unprofessional behavior, will result in the immediate revocation of media credentials and removal from the premises, and may jeopardize admission into future shows.

Press credentials are issued to media whose purpose is to cover the show for a bona fide news outlet. Marketing, public relations and advertising representatives do not qualify for press credentials (see section below). NSSF reserves the right to bar from this and future events any press badge holder who attempts to solicit services, advertising or subscriptions exhibitors, press or other show attendees.

Marketing, PR and Advertising Reps

Representatives from public relations, marketing and advertising firms are not permitted to register as press. They must register as “Attendees” at www.shotshow.org and pay the required registration fee regardless of their affiliation with a media outlet.

Media Registration and Eligibility

NSSF strongly encourages all media who want to cover SHOT Show to read the description of media badge types and their corresponding criteria in the Badge Type/Proof of Eligibility document. All press credentialing decisions are at the discretion of NSSF communications staff.

There is NO ONSITE REGISTRATION for media. All media must pre-register for SHOT Show.

Journalists planning to pick up their press badge onsite must present personal photo identification.

Registered journalists must wear their current show media badges when on the SHOT Show exhibition floor or when attending SHOT Show-related events. All press areas and exhibition halls are open to credentialed media.

Press Room Resources

The SHOT Show provides media with a full-service press room, including free wireless Internet access. Also, a limited number of computers that will have Internet access are made available to journalists for work-related purposes. These computers are to be used strictly for research, story composing and filing. Any activity not relating to these activities may result in forfeiting all access to the SHOT Show press room. Altering or changing any computer settings is strictly prohibited. Please review the listing of press room resources and services here.

Press Room/Press Conference Room Location

The Press Room and Press Conference Room are located in the Venetian Hotel, Level 3, Murano Ballroom.

SHOT Show Press Room Hours
January 19 – 12:00 p.m. – 5:00 p.m.
January 20 – 7:30 a.m. – 6:00 p.m.
January 21 – 7:30 a.m. – 6:30 p.m.
January 22 – 7:30 a.m. – 6:30 p.m.
January 23 – 7:30 a.m. – 3:00 p.m.

SHOT Show Exhibitor Hours
January 20 – 8:30 a.m. – 5:30 p.m.
January 21 – 8:30 a.m. – 5:30 p.m.
January 22 – 8:30 a.m. – 5:30 p.m.
January 23 – 8:30 a.m. – 4:00 p.m.

Media List

NSSF makes the show’s registered media list available to exhibiting companies. Media on the list should expect to receive pre- and post-show announcements from exhibitors and from NSSF. Media will have the option of opting out of this list during the registration process.

Personal Items in Press Area

Any personal property is solely the responsibility of the owner. Neither NSSF nor the SHOT Show is responsible for the loss or damage of any property in the press room, coat check area or press conference room.

Also, no personal items may be left in the press room office area. Only authorized NSSF communications staff is allowed in this area.

Exhibitor-provided Press Materials

Media can locate press kits, news releases and other exhibitor-provided press materials in designated bins in the press room.

All press materials are subject to approval by the NSSF communications staff. Exhibitor/public relations representatives are responsible for the delivery and collection of their press materials. Materials must be displayed in the pre-approved area and placed in the designated press materials bins.

Select organizations, such as industry communicator groups, will be allowed to distribute their materials in press-materials bins, with NSSF’s advance approval. All press materials not collected by the close of the show on the final day will be discarded.

The NSSF reserves the right to refuse placement of any exhibitor or industry press materials in the SHOT Show press room or press conference room.

Show Photographs

NSSF will make available downloadable photographs of the SHOT Show, NSSF State of the Industry Dinner and select other show events on the SHOT Show Flickr Photo Stream during and after the show. Media is free to make use of these photographs in appropriate coverage of the show.

Press Conferences

A list of SHOT Show press conference in the official press conference room, adjacent to the press room, is available in the SHOT Show Online Newsroom and will be posted in the press room. Exhibitors may also schedule press conferences in their booths or other meeting rooms. NSSF keeps a record only of press conferences that are scheduled using the online reservation system for the show’s official press conference room.

Use of SHOT Show® Name and Trademarks

NSSF encourages media to use the SHOT Show® name and logo in their coverage of the show. There are, however, some important limitations. The “SHOT Show®,” “SHOTSM” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images, and affiliated names, logos and images, are trademarks or registered trademarks of the NSSF, which takes great strides to protect the SHOT Show brand.

The press and other media representatives are permitted to make fair use of show trademarks in connection with general editorial and news coverage of the show subject to the SHOT Show Trademark Branding Guidelines. Use of show trademarks for profit or gain (e.g., use of show trademarks to sell media services) or for non-fair use purposes is prohibited.

Safety and Courtesy at Media Day at the Range

Media who attend SHOT Show Media Day at the Range, which takes place the day before SHOT Show opens, are reminded to practice safe firearms handling at all times, follow range-officer commands at firing stations and, in general, be courteous to others and mindful of safety throughout the day. Your cooperation will contribute to a safe, efficiently run event. It will also help you make the most of your time at Media Day at the Range.

Personal Firearms

Please remember that Media Day at the Range Policy and Sands Expo Center policy prohibits the carrying of personal firearms and ammunition.

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