Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS, compliance, operations, marketing, workforce development and more.
Enroll during the registration process or add sessions anytime to your registration.
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6 Corporate Drive, Suite 650
Shelton, CT 06484
(855) 355-7468
(203) 270-2370
2026: Jan 20–23, 2026
2027: Jan 19–22, 2027