Most Scanned New Products During Day 4 of 2026 SHOT Show
Jan 29, 2026
The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment with more than 300
Jan 20–23, 2026
Venetian Expo + Caesars Forum
Las Vegas
Venetian Expo + Caesars Forum
Las Vegas
Make deals, explore opportunities, find new products, and forge connections.
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The SHOT Show
Floor Tour
SHOT Show is where the people, the passion and the products you need to succeed come together every year.
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Ride a shuttle.
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A la carte courses are available for enrollment anytime when space allows. View course schedules.
Law Enforcement Education
Law Enforcement Education
View SchedulesPlan for
2026 SHOT Show
January 20–23, 2026
Latest announcements
SHOT News
New Optics Coming in 2026
Jan 29, 2026
Red-dot optics continue their hot streak, and LPVOs are coming on strong. And that’s not all. For 2026, a competitive
Webinar: Key Compliance Updates from SHOT Show 2026
Jan 28, 2026
Compliance Unveiled: Essential Lessons from NSSF, ATF & FBI/NICS at SHOT University™ 2026 Monday, February 2 | 3:00 p.m. ET
Thank you to our
Sponsors
Your participation in the SHOT Show directly supports the mission of NSSF® — the Firearm Industry Trade Association
NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting, and helping people better understand the industry’s lawful products.
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Shelton, CT 06484
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Future Show Dates
2027: Jan 19–22, 2027
2028: Jan 25-28, 2028
2029: Jan 23-26, 2029