Tag Archives: marketing

Dad’s Super Pawn, located in Gulfport, Mississippi, came about 34 years ago as something of an impulse idea from owner Kevin Riley’s father. “I was actually going to college,” recalls Riley, who says that until then he had never even set foot in a pawn shop. “We were in the restaurant business,” he explains. “and […]

Thompson/Center has been a household name among American firearm fans for decades, and when Smith & Wesson acquired the brand in January 2007 its potential was set for a long and solid future. Danielle Sanville, who joined S&W in 2008 and now holds the reins as T/C’s brand manager, moved into S&W’s marketing department in […]

Bushnell has been in the hunting optics business for more than 65 years. In that time, its participation in the SHOT Show has been vital to its performance in each coming year. For characters like Jacob Edson, who came to the brand from the print media side of the outdoor industry, the experience of representing […]

Does your company sponsor ambassadors and/or events in the shooting sports, hunting, or outdoor lifestyle?  Does your manager know what to expect of those ambassadors and what the ambassadors expect of the company? Come visit with our panel of industry professionals to discuss how your company can better leverage the investment in brand ambassadors and […]

Industry Data and New Shooter Recruitment Thursday, January 24 RET09 |10:30 AM – 11:30 AM | Lando 4205 When retail and range members are asked, “What’s the one thing NSSF can do for you?” the answers we hear most often are “Bring more customers to us” and “Provide information on how to understand the market […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

AZFirearms in Avondale, Arizona, is physically a really small store, but it has an inventory of more than 1,200 guns in stock. “We specialize in military and old cowboy guns, and collectible guns,” owner Dan Todd says modestly as he downplays the “Largest Small Gun Shop in Arizona.” “We also carry the Glocks and the […]

“They laugh and say that I might be the busiest person in the booth,” says Mossberg’s Director of Public Relations, Linda Powell, when asked what her coworkers would say about what she does at SHOT Show®. Powell is one of the matriarchs in the public relations facet of the outdoors industry, with 22 SHOT Shows […]

Grand View Outdoors (GVO) is a venerable B2B and B2C publishing company with a long tradition in print and an ever-growing focus toward digital, social and event media. It has eight brands and approximately 20 employees spread across the U.S., with a core team based in Birmingham, Alabama. Its parent company is COLE Publishing out […]

Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, […]