Tag Archives: marketing

Industry Data and New Shooter Recruitment Thursday, January 24 RET09 |10:30 AM – 11:30 AM | Lando 4205 When retail and range members are asked, “What’s the one thing NSSF can do for you?” the answers we hear most often are “Bring more customers to us” and “Provide information on how to understand the market […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

AZFirearms in Avondale, Arizona, is physically a really small store, but it has an inventory of more than 1,200 guns in stock. “We specialize in military and old cowboy guns, and collectible guns,” owner Dan Todd says modestly as he downplays the “Largest Small Gun Shop in Arizona.” “We also carry the Glocks and the […]

“They laugh and say that I might be the busiest person in the booth,” says Mossberg’s Director of Public Relations, Linda Powell, when asked what her coworkers would say about what she does at SHOT Show®. Powell is one of the matriarchs in the public relations facet of the outdoors industry, with 22 SHOT Shows […]

Grand View Outdoors (GVO) is a venerable B2B and B2C publishing company with a long tradition in print and an ever-growing focus toward digital, social and event media. It has eight brands and approximately 20 employees spread across the U.S., with a core team based in Birmingham, Alabama. Its parent company is COLE Publishing out […]

Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, […]

Welcome to NSSF’s SHOT Show column, “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” examines how these retailers, along with manufacturers and media members, are maintaining contacts, responding to trends, […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

Now in its fourth year, the Exhibitor Academy provides nearly three days of roundtable discussions and keynote speakers addressing topics designed to maximize every SHOT Show exhibitor’s return on investment.

Cut through the mass of leather and Kydex and nylon and turn holsters into a profit center with high churn rates, as pro shooter Randi Rogers helps you with her Retailer Seminar, “Selling Holsters at Retail.”