SHOT Show Blog

Originally set to close September 30, 2017 Industry Day at the Range has been extended to October 14, 2016. The event’s organizers tell us they’re still experiencing high demand for exhibit space.

Keynote address for the 2017 SHOT Show University, “Reinventing the Wheel: The Science of Creating Lifetime Customers,” will be delivered by one of the most well-respected and highly innovative men in the world of business today, Christopher Zane.

If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.

Our exhibitors have dozens of deadlines to meet in the months leading up to SHOT Show and now those deadlines appear on the Deadline Checklist on the Exhibitor Dashboard.

Examine the revolution occurring in the mobile consumer, such as new mobile payment trends, and what retailers must do to meet the expectations of this omni-channel buyer in the firearms space. Topics include mobile, loyalty, legislation, EMV, millennials and more.

Social media expert, podcaster, blogger and popular NSSF retail column writer Michelle Scheueurman answers those questions and more in the SHOT Show University session “Advanced Social Media Techniques for the Firearms Retailer” as part of the Master’s learning track.