Jan 21–24, 2025
Venetian Expo + Caesars Forum
Las Vegas

Day 4 Highlights | 2024 SHOT Show Update

SHOT Show Floor - 2024

Today marks the final day of the 2024 SHOT Show®. This is YOUR SHOT, see today's headlines and highlights to help you make the most of it!

Today's Highlights

Exhibit Floor

Walk the SHOT Show's extensive exhibit floor to check out what our exhibitors have to offer. Exhibit floor hours today:

Venetian Expo and Caesars Forum:8:30 a.m. – 4 p.m.
LE Ballroom at Venetian Expo:8 a.m. – 4 p.m.
SHOT Show Store8:30 a.m. – 4 p.m.

Friday Press Room Hours

The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Friday, January 26, the Press Room is open from 7:30 a.m. to 3:00 p.m., while the show floor is open from 8:30 a.m. to 4:00 p.m.

Don't Miss

Be sure to Visit the New Product Center

The New Product Center is one of the most heavily visited areas of the show each year, with both buyers and Media in search of what’s new at the show. If you haven't been to Floor 1 Venetian Expo, make sure to stop by today. It's the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment ​with more than 400 featured products at the 2024 SHOT Show. While visiting the New Product Center, industry members use the SHOT Show Mobile App to scan the products they like to quickly receive product details, manufacturer information and exhibit location.

NSSF Hall of Fame

We are pleased to announce the 2024 inductees to the NSSF Hall of Fame, recognizing the outstanding contributions of these three industry leaders. Large panels displaying photos and achievements of the inductees stand in one of the most heavily trafficked sections of the SHOT Show. At the entrance from the Palazzo and Venetian hotel, into Venetian level 2.

Show Specials, Exclusives and More

SHOT Show exhibitors are offering a number of show specials, exclusives and more. Take a look at what some companies are offering in this digital flipbook.

Visit the SHOT Show Store Today

Stop by the SHOT Show Store to pick up some awesome SHOT Show swag! T-shirts, hats, mugs, pins, sweatshirts and more are waiting to fill your memorabilia needs. SHOT Show Stores will be available in both the Venetian Expo and Caesars Forum.

See SHOT Show Auction Revolver Benefiting the Cody Firearms Museum

Engraved in the Ruger Custom Shop, the Jade Vaquero is the featured revolver in the 2024 SHOT Show Auction. Meticulously handcrafted by the esteemed artist Paul Lantuch, this Ruger Vaquero, chambered in the iconic .45 Long Colt, is a testament to precision, luxury, and history. This event is brought to you by the generous support of Sturm, Ruger & Co., Inc., the Ruger Custom Shop, and Baron Engraving, industry leaders who share a commitment to preserving the rich heritage of firearms. The beneficiary of this auction is the Cody Firearms Museum, ensuring that your bid not only secures an exceptional firearm, but also contributes to the preservation and education of future generations about the important role firearms have had and continue to play in American history. The revolver will be on display at the Baron Engraving booth (Booth #12801). Bids can be made at GunBroker.com.

Stay Informed

Here are just a few ways to keep in touch with everything that’s going on at SHOT Show.

  • SHOT Show TV and YouTube — SHOT Show is sharing content 24/7 on SHOTShowTV.com. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube channel.
  • SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
  • Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.


No Retail Sales Permitted

This is a reminder that retail sales by exhibitors at the SHOT Show are strictly prohibited pursuant to the Exhibitor License, which states, “Direct over-the-counter sales may violate state or local laws and are strictly prohibited at the show.” Show management reserves the right to take all necessary and appropriate action to enforce violations of these rules, including but not limited to revoking an exhibitor’s license to exhibit at the current show and exhibition at future shows. The SHOT Show strives to promote a professional business to business environment on the show floor and retail sales by exhibitors to attendees in the aisles attracts more consumers to the show while detracting from true B-to-B transactions. Thank you for your cooperation.

Share on Social Media

Use #SHOTShow to share your pictures and experiences from the 2024 SHOT Show and check out what others have been up to during SHOT Week!

Book Your 2025 Hotel

Hotel reservations are now being accepted for next year. Have questions? Visit the Housing Desk in The Venetian hallway outside the law enforcement ballroom as well as in the Caesars Forum lobby for personal booking assistance.

Renew Your Booth for SHOT Show 2025

Online renewal applications for booth space at the 2025 SHOT Show have already been sent to the Exhibitor Contact for each exhibitor. Feel free to complete the application from the comfort of your hotel room or booth. If you would like to come to Caesars Forum – Lobby area or Venetian Expo 203. The Sales Office is open from 7:30 a.m. to 4:00 p.m.

Thanks for Your Support of NSSF®

NSSF—The Firearm Industry Trade Association—wants to thank all of you in attendance this week at the SHOT Show. In addition to helping make the SHOT Show what it is, your attendance and support allows NSSF to do all it does in advocating, educating and communicating on behalf of our industry. If you're not already an NSSF member, join today.

We hope you’ve had a tremendous week at the SHOT Show®. Safe travels to all, and we’ll see you back here next year, January 21-24, 2025!



Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Shilling
Melissa Schilling
Managing Director, Exhibitions & Conferences, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx