Jan 23–26, 2024
Venetian Expo + Caesars Forum
Las Vegas

Day 1 Headlines and Highlights | 2024 SHOT Show Update

Welcome To SHOT Show

It's SHOT time! We have a great week ahead of us. Let's get ready for the first day of the world's greatest trade show. Make sure you get the most out of your time here with this don't-miss list.

Badge Pickup

There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.

Today's Highlights

Exhibit Floor Opens
Walk the SHOT Show's extensive exhibit floor to check out what our exhibitors have to offer. Exhibit floor hours today:

Venetian Expo and Caesars Forum:8:30 a.m. – 5:30 p.m.
LE Ballroom at Venetian Expo:8 a.m. – 5:30 p.m.
Supplier Showcase (Level 5 – Venetian):8:30 a.m. – 4 p.m.

Last Day Of The Supplier Showcase
After a great first day yesterday, the Supplier Showcase is kicking off its second and final day in the 5th Floor Palazzo Ballroom of The Venetian Convention Center.  View the suppliers on display.

Press Room Hours
The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Tuesday, January 23, the Press Room is open from 7:30 AM to 6:00 PM, while the show floor is open from 8:30 AM to 5:30 PM.

Today's Press Conference Room Schedule
Here are today’s press conferences taking place in Marcello 4401A:

10 a.m.Davidson's and Glock—Collaboration on New Product
12 p.m.0 Dark 30—New Tactical Line Powered by Former U.S. Marshal Commander Lenny DePaul
Learn more about these and other press conferences.

TONIGHT! All-Star Jam Concert
After the show today, starting at 5:30 PM, some of the most well-known names in rock and country music will take the stage for an unforgettable night out on the Great Outdoors Plaza, right outside Caesars Forum. The free concert is open to all SHOT Show badge holders! Presented by Outdoor Sportsman Group with supporting partners Glock, Federal and Remington Ammunition. We'll see you there!

Today's Education Sessions

We’ve got a great lineup of SHOT University™ courses today:

9:00-10:00 a.mImprove Profits NOW!: Ten actions to improve profits in 2024!
10:15-11:15 a.m.Death by Discount – How Retailers Are Destroying Their Businesses With Flawed Pricing Strategies
11:30 AM-12:30 p.m.Maximizing Revenue: Leveraging Text and Email for Exceptional Customer Experience
1:30-3:00 p.m.NSSF's State Legislative Affairs Update
3:30-4:30 p.m.The Art of Valuing Your Business: Insights into Maximizing Worth, Attracting Buyers, and Navigating the Sales Process
View all courses

Law Enforcement Education Program (LEEP)

10:30 AM-12:00 p.m.Education is Not Training! Designing training to facilitate high performance.
1:30-2:30 p.m.ADS & Phokus Research Present: Bleeding Control Course
View all courses

Stay Informed

Here are just a few ways to keep in touch with everything that’s going on this week.

  • SHOT Show TV and YouTube — SHOT Show is sharing content 24/7 on SHOTShowTV.com. For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube channel.
  • SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
  • Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s FacebookInstagramLinkedInYouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
  • SHOT Show Mobile App — Download the app for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
  • Digital Tracker Details Everything Everything you need to know about the SHOT Show is detailed in our 2024 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists, and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
  • View the SHOT Show Schedule here.

Don't Miss

NEW THIS YEAR: Archery Business Pavilion
For the first time, the 2024 SHOT Show features a new archery area, branded the Archery Business Pavilion. Located in Caesars Forum, the show area is designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology in compound bows, trail cams and other gear.

Visit Protect Liberty PAC
Stop by Booth #42312 to learn more about the Protect Liberty PAC, which was created to protect our liberty and defend America's cherished freedoms on Election Day.

Visit Project ChildSafe®
Visit Booth #42409 to learn more about your industry’s firearm safety program and how to get involved. Also, NSSF and the industry are dedicated to providing education about mental health and suicide prevention. See the many resources available to companies, organizations and individuals at the show.

Outdoor BBQ's
Outdoor BBQs are available at the Venetian, back of Level 2, sponsored by Daniel Defense & the Great Outdoor Plaza at Caesars Forum.

‘SHOT After Dark' Special Events
We have three great evenings of events planned outdoors on the Caesars Plaza for all SHOT Show attendees. View Event Details here.

SHOT Show VIP Networking Events
VIP packages providing exclusive access to 2024 SHOT Show badge holders can be purchased anytime online.

Dining Options
The SHOT Show’s host hotels at The Venetian, Harrah's, LINQ and Flamingo have several restaurants by acclaimed chefs like Emeril Lagasse, Guy Fieri, Gordon Ramsay, Wolfgang Puck and Tetsuya Wakuda – all experiences you can only enjoy in Vegas. But, if your travel budget requires more economical alternatives, these same hotels (and some of these acclaimed chefs) offer more than 100 dining options. 

NSSF Is Here for Your Business

Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2024 SHOT Show to learn strategies for strengthening your business as well as the many benefits of NSSF membership. Learn more.



Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Shilling
Melissa Schilling
Managing Director, Exhibitions & Conferences, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx