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SHOT Retailer Seminar - Maj Toure

Have you noticed the foot traffic in your retail store is slacking off some, noticed your regulars aren’t ponying up to the counter as often as they used to? Heck, maybe the traffic’s just the same, but your clients just aren’t buying like they used to. Is it a sign of the times … or […]

millennial Range Selfie

Firearms ranges, both indoors and out, are increasingly seen as part and parcel of today’s FFL retailers. Many of these range-retail combination businesses are cornering the market on the “destination experience” so many consumers are seeking these days. But even if it’s just four or five lanes that let customers “try before they buy” through […]

Online Shopping

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

SHOT Show Radio Row

Fans of Radio Row at the SHOT Show are in for a treat in 2019, with more than a dozen national, regional, major metro and online radio programs already confirmed to broadcast live from January’s show in Las Vegas. National radio luminaries Mike Gallagher, Lars Larson, Dana Loesch, David Webb and others will be broadcasting their […]

Registration for the 2019 SHOT Show is now open, and we’re excited to have everyone join us this coming January in Las Vegas. While any retailer or range operator in our industry can attend SHOT Show, did you know that doing so as an NSSF Member comes with perks? Topping the list of those perks, […]

SHOT Show Registration

I am pleased to announce that registration for the 2019 SHOT Show is now open for buyers*. We have a wonderful week in store for everyone attending, from manufacturers and distributors to buyers, range owners, outdoor press members and a host of other industry-related guests. Here’s a look at what’s coming your way in January. […]

Our friends at CMG Marketing and Events have asked us to spread the word that exhibitor registration for the 2019 Industry Day at the Range will close this Friday, Sept. 28, 2018. Limited exhibitor opportunities are still available at this time, including pistol, shotgun, archery, airgun, ATV/truck demo, show trailer and other non-shooting spaces. Details […]

Industry Range Day

Last week we posted about exhibitor space at the 2019 Industry Day at the Range and told you that information about media and buyer invitations would be coming soon. That information has just arrived CMG Marketing and Events, which owns Industry Day at the Range. NSSF® is the title sponsor of the event. As it […]

The right staff hired at the right time and the right way is key to a smoothly functioning FFL retail store. Making the wrong hiring decision means throwing away a substantial investment of time and money on recruitment, training and benefits. That wrong decision also carries with it the potential for legal problems. Whether you’ve performed […]