Jan 23–26, 2024
Venetian Expo + Caesars Forum
Las Vegas

SHOT Show 2024: What to Know Before You Go

SHOT Show 2024 - What to Know before you go

SHOT Show — the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, outdoor and law enforcement industries — kicks off next week. As any veteran showgoer can tell you, it’s a BIG show; there’s a lot of ground to cover — attendees have access to 2,500+ exhibits spread over 800,000 square feet. Here are some highlights to help you get ready for the show.

Registration Badge Pick-Up

Are you and your staff registered for SHOT show? Make things easier and be sure all your staff is registered for the SHOT Show. Learn more.

One of the top causes for a delay in registration confirmation for the SHOT Show is not providing the proper credentials during the registration process. View the 2024 attendee requirements here.
There are more than 15 pickup locations at hotels, the Venetian Expo, Caesars Forum and even the airport to make it easy for you to pick up your badge once you arrive in Las Vegas. View badge pickup locations here.

Planning & Event Resources

Digital Tracker
Plan ahead and make the most of your time at SHOT Show. Use the mobile-friendly Digital Tracker to browse this year’s training courses, view product categories, find the schedule of networking events, see resources and meeting spots available to attendees and much more. Everything you need to get ready for a productive trip to Las Vegas is right at your fingertips. Bookmark this page and use it as your go-to guide to the show. Access the Digital Tracker.

Mobile App
Be sure to download the SHOT Show Mobile App to help navigate the event like a pro. The SHOT Show mobile allows you to navigate the show floor using interactive maps, review new products, view education sessions and schedules, set appointments with exhibitors and access show services while onsite. Learn more and download the mobile app here.

Floor Plan
We’re making it easy to travel between your favorite exhibits in The Venetian Expo and Caesars Forum with the SHOT Bridge, sponsored by SilencerCo. Save time walking from one exhibit hall to another. The SHOT Bridge can be accessed from the exhibit floor on The Venetian Expo Level 2 and connects directly to the Caesars Forum expansion area. Browse the floor map.

Online Planning tool
Get ready to find the latest products and technologies your customers want. The New Product planning tool is a comprehensive list of the newest and most in-demand products you will find at this year’s SHOT Show, including products that might not be featured in the New Product Center, protected by USCCA. Read product descriptions, see images and add products to your personal SHOT Show planner. Start planning now.

Must-See Show Sections

New product center
One must-see section of the SHOT Show is our New Product Center, at the Venetian Expo, Level 1. The industry’s hottest new products of the year have been collected into one easy-to-shop destination. The SHOT Show New Product Center is a stockpile of insights into new firearms & accessories hitting the market; it’s a great shortcut to identifying must-see tech and innovation. 

Supplier Showcase
The SHOT Week Supplier Showcase is a dedicated event for suppliers to display their shooting, hunting, and outdoor material supplies, off the main trade show floors.

If you use or produce tools, machinery, plastics, fabrics, OE materials, logistics, software or other products and services for the shooting, hunting, outdoor and law enforcement industries, then SHOT Week’s Supplier Showcase is your opportunity to connect with a wide range of manufacturers and other industry professionals.

Supplier Showcase will take place Monday and Tuesday only in the Venetian 5th-floor Palazzo Ballroom.

All New-Archery Business Pavilion
Sponsored by Archery Business Magazine, the all-new Archery Business Pavilion is designed to provide a comprehensive look at the archery industry, from traditional equipment to cutting-edge technology in compound bows, trail cams and other gear. Good for any firearm or archery retailer, these are high-margin product lines perfect to broaden your business. Find the Archery Business Pavilion at the Caesars Forum in the Academy Ballroom.

After Hours Networking

One of the most important aspects of the SHOT Show is the networking opportunities amongst exhibitors and customers. This year’s show will feature more networking events than ever before with one concert and two happy hour events filling the evenings just after the SHOT Show floor closes and SHOT After Dark schedule provides late-night opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. Visit https://shotshow.org/networking/ to learn more.

Educational Opportunities

Educational opportunities at the SHOT Show are always expanding. Want to attract new shooters, manage inventory and volume, build traffic through the slower seasons, and maximize your margins or employees’ potential? SHOT University now offers a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. Session content will cover topics such as customer communications, ATF/NICS, compliance, operations, marketing, workforce development and more. More Information on SHOT University, as well as The Law Enforcement Education Program and Export Training Sessions, can be found at SHOTShow.org.

Benefiting the Industry

We at the NSSF would like to thank everyone attending the show. Your participation in SHOT Show directly supports the many programs and initiatives of the NSSF — The Firearm Industry Trade Association. NSSF leads the way in advocating for the industry, its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting, and helping people better understand the industry’s lawful products.

For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us. We hope you have a great SHOT Show!



Chris Dolnack
Chris Dolnack
SVP & Chief Customer Officer, NSSF
Bill Dunn
Bill Dunn
Vice President, Marketing, NSSF
Quinn Cassidy
Quinn Cassidy
Manager, Exhibition & Sponsorship, NSSF
Colleen Leonard
Manager, Conferences & Events, NSSF
Zachary Maddox
Zachary Maddox
Manager, Exhibit & Sponsorship Sales, NSSF
Melissa Shilling
Melissa Schilling
Managing Director, Exhibitions & Conferences, NSSF
Tammy McIntyre
Tammy McIntyre
Manager, Member Services, NSSF
Chris Tatulli
Chris Tatulli
Director, Exhibit & Sponsorship Sales, NSSF
Jeff Pressman
Jeff Pressman
President & CEO, ConvExx
Jennifer Carr
Jennifer Carr
Vice President, Trade Show & Event Operations, ConvExx
Mike Clark
Mike Clark
Vice President, Sales, ConvExx
Casie Stock
Casie Stock
Vice President, Attendee Services & Registration, ConvExx
Regina Clark
Regina Clark
Director, Exhibitor Services, ConvExx
Kathryn Rae
Kathryn Rae
Projects Administrator, ConvExx