Latest Show News—SHOT Show Blog

For updates throughout the year on what is in the works for the upcoming SHOT Show, visit the SHOT Show blog.

2017 SHOT Show Facts and Figures

  1. 2017 SHOT Show Facts and Figures
    • SHOTSM stands for Shooting, Hunting and Outdoor Trade. SHOT Show® is a registered trademark.
    • The SHOT Show is owned and sponsored by the National Shooting Sports Foundation®, trade association for the firearms, ammunition, hunting and shooting sports industry. The show is produced and managed by ConvExx.
    • The 2017 SHOT Show runs Tuesday, January 17, through Friday, January 20, at the Sands Expo and Convention Center, Las Vegas, Nevada.
    • The SHOT Show's website is and the SHOT Show Blog can be found at Follow SHOT Show on Twitter @NSSFSHOTShow and #SHOTShow, and on Facebook.
    • SHOT Show Industry Day at the Range, slated for Monday, January 16, at the Boulder City Rifle & Pistol Club, is for exhibitor-invited media and buyers only.
    • The Press Room is located in the Venetian Murano Ballroom on Level 3. The Press Room opens at 7:30 a.m. each day. See complete Press Room hours.
    • The SHOT Show exhibition floor opens at 8:30 a.m. each day and closes at 5:30 p.m. except for the last day when the show closes at 4 p.m. (Law enforcement booths located in Venetian ballrooms open at 8 a.m. daily.) See complete show floor hours.
    • Exhibitors, buyers, media and other industry professionals hail from all 50 states and 100 countries.
    • The 2017 SHOT Show will have more than 1,600 exhibitors.
    • SHOT is the largest event held at the Sands Expo and Convention Center. Total exhibit space for the 2017 show is expected to be more than 630,000 net square feet—equivalent to more than 13 acres, the area covered by the New Orleans Superdome or the base of the Great Pyramid of Giza.
    • The SHOT Show boasts 12.5 miles of aisles—just a little less than the distance of half a marathon.
    • This is the 39th annual SHOT Show. The first SHOT Show was in 1979 in St. Louis, Missouri.
    • The SHOT Show has been held 18 times in Las Vegas, more than in any other host city, including consecutively years since 2010.
    • More than 64,000 professionals in the shooting, hunting, outdoors and law enforcement industry attended SHOT Show in 2016. The show is for trade only and is not open to the general public. See the 2016 post-show press release.
    • More than 2,400 members of the outdoor and mainstream media, including international media, cover the show and promote the products they see at SHOT in their stories.
    • The 2016 SHOT Show brought over $88 million in non-gaming revenue to the Las Vegas economy.
    • The Law Enforcement section remains the fastest growing segment of the SHOT Show. To illustrate this growth, law enforcement was started 14 years ago, covering 7,000 square feet; today it covers more than 170,000 square feet of the show.
    • The SHOT Show is the once-a-year gathering place for the shooting, hunting and outdoors industry—manufacturers, wholesalers, retailers, publishers and wildlife conservation organizations. It's where a passion for firearms, ammunition and outdoors equipment, plus the industry's unified support for the Second Amendment, are on display.
    • Firearms and ammunition are a $6.7 billion industry (2015). The total economic impact of the industry is more than $49 billion, which supports nearly 288,000 jobs.
    • The SHOT Show generates millions of the dollars in revenue that funds NSSF programs and services that help “promote, protect and preserve” hunting and the shooting sports. Among those programs are Project ChildSafe, the industry's firearm safety education program; Don't Lie for the Other Guy, which works to help prevent illegal straw purchases; and First Shots, which provides introductions to target shooting. See for more information on NSSF programs and member services.
    • The total weight of the exhibits for the 2016 SHOT Show brought in by Freeman, the SHOT Show's general service contractor, exceeded 6,600,000 pounds, one of the heaviest shows ever held at the Sands Expo Center.
    • Over 2,000 people attended the opening night NSSF State of the Industry Dinner at the 2016 SHOT Show.
    • It took 250 concessionaires to accommodate the food and beverage bistros inside the Sands Expo Center during the 2016 SHOT Show.
  2. Press Conference Schedule

    NSSF, January 17 at 10:00AM in the Press Conference Room (Marcello 4504)
    Suicide and Firearms: NSSF and AFSP Partner on Prevention

    With nearly two-thirds of all gun deaths the result of suicide, NSSF and the American Foundation for Suicide Prevention will announce a new national education initiative.
    Presented by: Bill Brassard

    Battle Arms Development, January 17 at 11:30AM in the Press Conference Room (Marcello 4504)
    BATTLEARMS THE 300PDW© – 7.5″ 300BLK SBR Personal Defense Weapon

    The announcement of one of BATTLEARMS' new products called THE 300© PDW – 7.5″ 300 BLK SBR Personal Defense Weapon.
    Presented by: Japheth Deaux

    Tippmann Arms, January 17 at 12:00PM in Booth #3160
    American Made Rolling Block Rifle

    Discussion of the value of American made rolling block caliber in popular calibers such as .357 magnum, .44 magnum and 45-70, with more calibers to come down the road.
    Presented by: Brad Tippmann

    Weapon Depot, January 17 at 1:00PM in the Press Conference Room (Marcello 4504)
    There's A New Broker in Town – And It's Loaded with Features

    Weapon Depot presents a whole new caliber of online buying and selling. Both an auction site and an online store with multivendor storefronts, Weapon Depot presents buyers with a broad selection of firearms and accessories in one place while offering multiple sellers the opportunity to reach a nationwide audience. Weapon Depot also features a peer-to-peer component not currently available on any other weapon broker site, creating the greatest platform for like-minded enthusiasts to connect – and to safely buy and sell firearms, ammunition, and accessories as well as hunting, camping, archery, fishing, and tactical gear.
    Presented by: Robert Sirianni Jr.

    Green Supply Inc., January 17 at 1:00PM in Booth #3042
    Green Supply Celebrating 50 Years of Business

    Celebrating 50 year and 4 generation of a family owned business. The Green Supply 50th Anniversary Celebration starts with exciting raffle prizes such as Celine Dion Concert tickets, scopes, a Harley Davidson and Neil Lane diamond ring. Prizes can be seen in the booth. Show specials from sponsors such as ATN, Burris, Streamlight, Trijicon, Browning, NcStar and more. Green Supply is super excited to start this year long celebration at SHOT Show 2017 and want you to be the first to report it.
    Presented by: William Green

    BulletSafe Bulletproof Vests, January 17 at 1:45PM in Booth #2616
    Who Buys Bulletproof Vests?

    Body Armor is a controversial product. While some see it as essential safety equipment for people with dangerous jobs, others see it as aggressive and unnecessary. Which is correct? Who buys bulletproof vests and why do they need them.   BulletSafe introduced an affordable bulletproof vest in 2013 and legally sells them to anyone who needs or wants one. So who is buying? Stop by this press conference to see who is buying and why. The results go far beyond law enforcement.   Tom Nardone ,President of BulletSafe Bulletproof Vests will be brief and informative.
    Presented by: Tom Nardone

    Aimpoint, January 17 at 2:30PM in the Press Conference Room (Marcello 4504)
    Aimpoint Press Conference

    The Aimpoint Press Conference is for members of the Media to receive exclusive new product announcements, a look ahead to 2017, and the success of 2016. Those in attendance will enter for a chance to win FREE Aimpoint Sights! Arrive early as space is extremely limited.
    Presented by: Andrea Cerwinske, Dory Schoby, Brittney Stalvey

    SecureIt Tactical, January 17 at 3:00PM in Booth #727
    David vs Goliath! Is This the End of Gun Safes as We Know Them?

    Tom Kubiniec, developer of CradleGrid Technology challenges the Safe Industry by questioning their Fire Rating tactics, UL Listings, and gun capacity. Gun manufacturers and shooters have been asking for an alternative to the 1,000 pound gorillas (traditional gun safes) presumed to be “go to” solution for storage. Tom will introduce SecureIt's Gun storage solutions featuring CradleGrid Technology that properly stores all and any firearm with scopes/optics attached. No surprises. No gimmicks. No “Little White Lies”. Traditional firearm storage has not fundamentally changed in decades. Recognizing this problem, SecureIt, in conjunction with the U.S. Army Special Forces, developed patented technology that adapts to any size / length firearm and storage situation. Called CradleGrid, this three-part system comprises a grid that affixes to the back of a locker, cabinet, wall, safe, etc; individual “cradles” that fit anywhere on the grid and can be quickly and easily moved without tools to support the barrel, rail or magwell of any firearm; and a tiered base into which the butt stock sets for proper lean angle. A key advantage of the system is that it allows for storage of firearms with optics attached. Adjustable, Adaptable, Smart Firearm Storage for Today's Shooter.
    Presented by: Tom Kubiniec

    Raptor Products Inc., January 17 at 4:00PM in the Press Conference Room (Marcello 4504)
    Cradle 2 Grave, Traditional Weapon Storage is now Obsolete

    Raptor Products, Inc. is a leading industry manufacturer of the high performance Fast Access Weapon Mounting and Display System™ with the Raptor Picatinny and Buffer Mounts™. The Raptor Products modular weapon mounting capability can be applied to weapon storage for in-home self-defense, gun rooms, in-vehicles, UTVs, retail and tradeshow displays, Military applications, patrol vehicles, armories and anywhere you need to Securely Access your Firearm.  Supporting today’s shooter, law enforcement, military, and gun stores – The Raptor Products modular weapon mounting system provides increased weapon security for everyone and any application.
    Presented by: Nathan Wasankari

    Hardened Arms, January 18 at 10:00AM in the Press Conference Room (Marcello 4504)
    Weaponized Tactical AR15 Handguard

    Hardened Arms is pleased to announce a revolutionary new AR15 hand guard to the civilian, Law Enforcement and Military markets. We have weaponized a hand guard which offers a non-lethal alternative to disengaging the perpetrator before fully engaging in combat. Don't miss learning about the many features of this rail. The opportunity for a little show-n-tell with time available to answer your questions about the products we offer, as well as information on who we are — a family owned/operated company. Discussions will include: Advantages/disadvantages of hand guards; Advantages of various vaporized light/lumen level capabilities; Civilian application for this set up; Ideal law enforcement and military set-up based on combat/urban missions; Design that helps break the Ooda-Loop.
    Presented by: Stephanie Wilson

    Beretta USA, January 18 at 11:00AM in the Press Conference Room (Marcello 4504)
    Beretta New Product Presentation

    Beretta will present new products from its line of firearms including new Sako and Tikka products. Product managers will be on hand to answer questions and to review the products in detail.
    Presented by: Brenda Morgal

    Professional Outdoor Media Association, January 18 at 2:00PM in the Press Conference Room (Marcello 4504)

    Beretta will present new products from its line of firearms including new Sako and Tikka products. Product managers will be on hand to answer questions and to review the products in detail.
    Presented by: Brenda Morgal

    Carhartt, January 18 at 4:00PM in the Murano Ballroom (Press Center)
    Carhartt Pub Talk

    TACOMHQ, January 19 at 10:00AM in Marcello 4504
    New Optical Unit (Add 1.0 MOA to 120+MILs to Optics)

    TACOMHQ manufactures a radically new, 100% US made product called the TARAC. The TARAC (an abbreviation for “Target Acquisition”) is a standalone device that works as an accessory to your gun's optic. The TARAC shifts a target image from 1.0 MOA to 120+ MIL (depending on the model) before a scope, holographic, red dot, etc. “sees” the image. If our unit ever failed or broke, just flip it down or pull it off and you still have full functionality of your optic, and it will work wearing contacts or glasses. There are currently 3 TARAC models: Alpha TARAC- Is a pop-up that adds precisely 14.7 MOA so you can point, aim, and shoot 50 m then +500 m with an AR and EOTech. Bravo TARAC- Is a pop-up or scope bolt-on that adds 1.0-30.0 MOA to red dots, EOTechs, iron sights, or scopes to give more elevation and additional “zeroes” for rifles, shotguns, pistols, crossbows, pellet or paintball guns, etc. Charlie TARAC- is either a QR or scope bolt-on that adds 10 to 120+ MIL to any scope.
    Presented by: John Baker

    Cimarron Firearms, January 19 at 1:00PM in the Press Conference Room (Marcello 4504)
    Cimarron Firearms New Products 2017

    Reveal of New for 2017 Products
    Presented by: Jamie Wayt

    Brigand Arms LLC, January 19 at 2:30PM in the Press Conference Room (Marcello 4504)
    BA Announces Revolutionary Ultralight Carbon Fiber Handguards

    Brigand Arms is excited to announce that its ultralight carbon fiber handguard system is now available for both the AR-15 and AR-10 platforms. BA uses a patented carbon fiber braiding process to craft the lightest carbon fiber rails on the market. If you are interested in staying on the cutting edge of new products and innovation in the firearm space, then this is a must-see technology. More information is available on Brigand Arms' website:
    Presented by: Ross Wesson

    A Girl & A Gun Women's Shooting League, January 19 at 3:30PM in the Press Conference Room (Marcello 4504)
    Breaking through: Communicating with the Anti-Gunner and Building the Industry

    How to reach the anti-gunners, minorities, making a place where all women feel welcome.
    Presented by: Julianna Crowder & Robyn Sandoval

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