Latest Show News—SHOT Show Blog

For updates throughout the year on what is in the works for the upcoming SHOT Show, visit the SHOT Show blog.

SHOT Show Celebrates 40th Anniversary

Press Conferences

Unless otherwise noted, press events listed here will be located in San Paolo Room #3401.

Tuesday, January 23
Time Company Title Description
10:00am – San Paulo Room #3401 Accu-Tac Precision Bipods & Accessories 2018 Accu-Tac Bipods New Releases and Review Information on the start-up and background of Accu-Tac, it's product line, new product releases, goals and accomplishments and updates on product improvements
10:00am – Booth 16341 SA Consumer Products Sports Afield Announces New Products and Category Expansion SA Consumer Products will introduce several new Sports Afield gun safe and home security new products at Shot Show 2018. Additionally, SA Consumer Products will announce the entry into additional hunting and firearms storage categories with Sports Afield branded products. SA Consumer Products will also have on display a one of a kind custom Americana themed airbrushed Made in USA gun safe and companion piece created by Mike Lavallee from Killer Paint, the foremost airbrush artist in the USA who has been featured on the TV Shows Overhaulin', Rides and Monster Garage with Jesse James and Chip Foose. Mike has done custom paint jobs and artwork for countless celebrities and businesses such as singer/son writer Kid Rock, Phil Harris from the TV Show Deadliest Catch, Napa Auto Parts, Coca Cola, Dell, Nike and the NWTF. Mike will be signing posters at the SA Consumer Products Booth # 16341 on Wednesday and Thursday of Shot Show.
11:30am – San Paulo Room #3401 National Wild Turkey Federation R3 – Successful Collaboration for Hunter Recruitment Though recent reports reflect the number of individuals participating in hunting are continuing to decline, the National Wild Turkey Federation, and its partners, are discovering new ways to most successfully introduce hunting to new audiences and bring lapsed hunters back into the fold. Join NWTF CEO Becky Humphries, Council to Advance Hunting and Shooting Sports President and CEO John Frampton and other leading R3 advocates as they share hunting recruitment, retention and reactivation facts, curricula and supporting data that is sure to turn the tides for our hunting heritage.
2:30pm – San Paulo Room #3401 Aimpoint Inc. Aimpoint Press Conference A look back at 2017 and a look forward to 2018
2:00pm – Booth #2616 BulletSafe Bulletproof Vests Introducing the BulletSafe Bulletproof Vest – Version 2.0 5 years ago we introduced the BulletSafe Bulletproof Vest. Our complete bulletproof vest for $299 was a huge success. Based upon the feedback of thousands of people, we are proud to launch version 2.0 of the BulletSafe Bulletproof Vest. We still offer level IIIA protection. Now we include: Our patent-pending concealable plate pocket allows the vest to feature a pocket for rifle-plates, but to remain concealable. Coolmax back panel for added ventilation and comfort. Modular straps allow users to lose or gain weight without having to buy a new vest. Integrated spot for displaying a badge or identifying patch. Optional armored straps offer customers even more protection at affordable prices. Optional tactical front carrier meets the needs of customers that want an outer carrier to hold their duty gear. BulletSafe continues to set a new standard as the best value in body armor. Come see version 2.0 and everything new at Booth #2616.
Wednesday, January 24
Time Company Title Description
10:00am – San Paulo Room #3401 Professional Outdoor Media Association
11:00am – Booth 3450 Girls with Guns® Girls with Guns® Launches New Women's Tactical & Rangewear Collection Girls with Guns® Clothing is excited to announce the launch of their tact-leisure collection for women debuting in Fall 2018! This new collection of solid color pieces was inspired by our friends from The Well Armed Woman. Featuring 4-way stretch fabric, a new and improved fit, and enough pockets for your everyday carry firearm and all of your range day accessories, the new GWG® Tactical Collection is an affordable solution for every woman, from the new shooter to the seasoned markswoman. Stop by the Girls with Guns® booth #3450 at 11am on Wednesday, January 24th to see our new line in action. All questions regarding this press event or Gierls with Guns® Clothing may be directed to Jen O'Hara at
11:00am – San Paulo Room #3401 High Threat Concealment HTC Launches A New Adaptive Platform System™ (APS TM) High Threat Concealment will announce the launch of a long-awaited new line of holsters, rifle & pistol magazine holders designed to be compatible on multiple platforms. These products will allow the customer to use HTC gear on platfoms they may already own, including Safariland gear and drop-leg systems, BLACKHAWK!, Blade-Tech & G Code. This rugged line of gear will sit close to the body, offering a minimalist design without sacrificing the quality HTC is known for.
1:00pm – San Paulo Room #3401 Beretta USA Corp BERETTA Firearm, Clothing and Accessories for 2018 The Beretta Product Marketing Team will review the newest products in the firearms, clothing and accessory collections from Beretta, Sako, Tikka and Victrix
3:30pm – San Paulo Room #3401 Get Outdoors
Thursday, January 25
Time Company Title Description
11:30am – San Paulo Room #3401 Medford Knife & Tool Medford Knife – An American Story A journey from a garage to a 15,000 sq ft factory. Family & veteran owned. How we as Americans don't make many things here anymore. Manufacturing is one of the most honest forms of work, like farming. The great American opportunity is still here for those willing to seize it. The passion and commitment it takes to invest all your money and start a company. Converting USA raw materials into proudly made USA knives (not just assembled here). Employing veterans and giving back to your community. Enabling your customer to have an unparalleled purchasing experience. Building a company where technology meets craftsmanship. The American Maker Movement is experiencing a robust resurgence. Cheap is only cheap now. How you can vote with your dollar and buy American and help underwrite our values. Simply stated: How we can change the world, one knife at a time.
1:00pm – San Paulo Room #3401 Weapon Depot Kaya Jones Appointed to National Diversity Coalition for President Trump We will focus on Social Media and responding to death threats made against Kaya based on her support of President Trump and obtaining a concealed weapon permit for self defense as a public celebrity.
2:30pm – San Paulo Room #3401 A Girl & A Gun Women's Shooting League Ignite 2018 with AGAG A Girl & A Gun is exploding with growth and we want to share all of it to get everyone “IGNITED” for 2018.

SHOT Show Facts and Figures

  1. SHOT Show Facts and Figures
    • Infographic: How Big is the SHOT Show?
    • SHOTSM stands for Shooting, Hunting and Outdoor Trade. SHOT Show® is a registered trademark.
    • The SHOT Show is owned and sponsored by the National Shooting Sports Foundation®, trade association for the firearms, ammunition, hunting and shooting sports industry. The show is produced and managed by ConvExx.
    • The 2018 SHOT Show runs Tuesday, January 23, through Friday, January 26, at the Sands Expo and Convention Center, Las Vegas, Nevada. “SHOT Week,” which includes events such as the NSSF/HAVA Golf Classic, Industry Day at the Range and the Suppliers Showcase, spans January 21-26.
    • The SHOT Show’s website is and the SHOT Show Blog can be found at Follow SHOT Show on Twitter @NSSFSHOTShow, on Facebook and @shotshow on Instagram. The hashtag is #SHOTShow.
    • SHOT Show Industry Day at the Range, slated for Monday, January 22, at the Boulder City Rifle & Pistol Club, is for exhibitor-invited media and buyers only.
    • The Press Room is located in the Venetian Murano Ballroom on Level 3. The Press Room opens at 7:30 a.m. each day. See complete Press Room hours.
    • The SHOT Show exhibition floor opens at 8:30 a.m. each day and closes at 5:30 p.m. except for the last day when the show closes at 4 p.m. (Law enforcement booths in Venetian ballrooms open at 8 a.m. daily.) See complete show floor hours.
    • The Supplier Showcase was launched at the 2017 SHOT Show to allow material and service suppliers to meet directly with the manufacturing community. More than 260 material suppliers participated in the 2017 SHOT Show, and more than 450 will be participating at the two-day event in 2018.
    • At the 2017 show, exhibitors, buyers, media and other industry professionals hailed from all 50 states and 111 countries.
    • The 2018 SHOT Show will have more than 1,600 exhibitors on the exhibit floor and more than 2,000 total when incuding the Suppliers Showcase.
    • SHOT is the largest event held at the Sands Expo and Convention Center. Total exhibit space for the 2018 show is expected to be more than 630,000 net square feet—equivalent to more than 13 acres, the area covered by the New Orleans Superdome, the base of the Great Pyramid of Giza or England’s Windsor Castle
    • The SHOT Show boasts 12.5 miles of aisles—just a little less than the distance of a half marathon.
    • This is the 40th annual SHOT Show. The first SHOT Show was in 1979 in St. Louis, Missouri.
    • This will be the 20th SHOT Show in Las Vegas. No other city has hosted more SHOT Shows, and Las Vegas has been home to the show continuously since 2010.
    • More than 64,000 professionals in the shooting, hunting, outdoors and law enforcement industry attended SHOT Show in 2017. The show is for trade only and not open to the public. See the 2017 post-show press release.
    • More than 2,400 members of the outdoor media, including international media, cover the show and promote the products they see at SHOT in their stories.
    • The 2017 SHOT Show brought over $88 million in non-gaming revenue to the Las Vegas economy.
    • The Law Enforcement section remains the fastest growing segment of the SHOT Show. To illustrate this growth, law enforcement was started 15 years ago, covering 7,000 square feet; today it covers more than 170,000 square feet of the show.
    • The SHOT Show is the once-a-year gathering place for the shooting, hunting and outdoors industry—manufacturers, wholesalers, retailers, publishers and various non-profit organizations. It’s where a passion for firearms, ammunition and outdoors equipment, plus the industry’s unified support for the Second Amendment, are on display.
    • Firearms and ammunition are a $8 billion industry (2016). The total economic impact of the industry is more than $51 billion, which supports more than 301,000 jobs.
    • The SHOT Show generates millions of the dollars in revenue that funds NSSF programs and services that help “promote, protect and preserve” hunting and the shooting sports. Among those programs are Project ChildSafe, the industry’s firearm safety education program; Don’t Lie for the Other Guy, which works to help prevent illegal straw purchases, and National Shooting Sports Month in August. See for more information on NSSF programs and member services.
    • The total weight of the exhibits for the 2017 SHOT Show brought in by Freeman, the SHOT Show’s general service contractor, exceeded 7,000,000 pounds, the heaviest show ever held at the Sands Expo Center.
    • More than 550 trucks were unloaded in six days by Freeman company at the 2017 show.
    • More than 15,000 firearms were inspected and tagged by the SHOT Show Safety Advisor team on the 2017 SHOT Show exhibit floor.
    • It took 250 concessionaires to accommodate the food and beverage bistros inside the Sands Expo Center during the 2017 SHOT Show.
    • More than 25,000 people downloaded the SHOT Show mobile app for SHOT 2017.
    • The U.S. Department of Commerce recruited more than 1,000 qualified buyers from 37 countries to attend the 2017 SHOT Show through the show’s participation in the International Buyers Program.

SHOT Show Media Blasts