Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at shotshowinsider@nssf.org.
SHOT Show Climbs to No. 8 on List of Largest Trade Shows
NSSF’s SHOT Show is now the eighth largest trade show in America, according to Trade Show Executive’s just-released Gold 100 rankings. The rankings were based on trade shows held throughout the United States in 2022 and measured by net square feet. The SHOT Show was the only trade show in America to grow by 20-plus percent in 2022, which was quite the feat after having to cancel the 2021 event. That’s a testament to the amazing industry we serve, and we’re very thankful for all our exhibitors’ and attendees’ support in making the SHOT Show what is today—the greatest trade show on Earth. — Chris Dolnack, NSSF
Your Exhibitor Resource Center
The online Exhibitor Resource Center is the location where you will find all the information you need for your presence at the SHOT Show. Whether it be links to the items and services you need to order, the schedule for which you need to follow, or simply answers to the most frequently asked questions, it’s all there. If you are just beginning to design your booth and the elements you want to include, please pay attention to the Display & Height Regulations, as there are specific rules based on the size and location of your booth. Save on costs and significant headaches by knowing the rules for your specific booth before you get too far down the planning path. — Jennifer Carr, ConvExx
Don’t Miss New Product Center Deadlines
It may only be October, but now is the time to start locking in your marketing plans for the show, and the New Product Center is one cost-effective and sure-fire way of capturing buyers’ attention as it continues to be the No. 1 attraction at the show. Find all the information online in a subsection of the Exhibitor Resource Center, including New Product Center Information & Pricing. The November 3 deadline to be included in the printed New Product Center printed directory is approaching fast. — Chris Tatulli, NSSF
Plan Your Team’s Visit for Supplier Showcase
The Supplier Showcase takes place on Monday and Tuesday of SHOT Week, and it is bigger than ever with over 550 exhibiting suppliers in one room. As registration for exhibitors is now open, please plan ahead and make sure team members with engineering or supply chain responsibilities are scheduled to attend SHOT Week for that timeframe. Even if they don’t stay for the rest of the week, there is tremendous value in having them visit Supplier Showcase and meet with prospective suppliers that can help your manufacturing processes. — Mike Clark, ConvExx
Investing in the Success of Our SHOT Show Exhibitors: Free Subscription to EXHIBITOR Magazine
In an effort to ensure all exhibitors generate the greatest return possible on their investment in the show, and as announced in a recent email to all SHOT Show exhibitors, NSSF is excited to announce a new partnership with Exhibitor Group to provide all SHOT Show exhibitors with a complimentary subscription to EXHIBITOR magazine, and we have negotiated special discounts for access to the industry's top-rated educational sessions and workshops for trade show marketing professionals. SHOT Show exhibitors located in the United States can choose a print and/or digital subscription, and exhibitors from outside the U.S. are eligible for a free digital subscription. Subscribe now for free here. — Chris Dolnack, NSSF
SHOT Show Partners with Vegas Nightclub and Hospitality Company to Assist in 2024 Planning
We're excited to introduce you to Jampack, our official partner for the 2024 SHOT Show. Jampack, formerly known as Fuse and based in Las Vegas, is now available to help you with all your nightlife and hospitality plans. Whether you need group dining reservations, team excursions, or venue sourcing for private events, Jampack is standing by to assist. Please utilize their team to put their expertise and venue relationships to work for you. We hope this new resource helps to make your SHOT Show planning more cost-effective, streamlined and convenient. Go here to learn more and submit service requests to the Jampack team. — Jeff Pressman, ConvExx
We Can’t Say It Loud Enough—Be Wary of Solicitors!
Unfortunately, exhibitors are oftentimes contacted by companies to offer them “better deals” on items and services at the SHOT Show. Please know that the SHOT Show only contracts with and endorses the Official Service Contractors listed in the Exhibitor Resource Center Contact List. These contractors are held accountable to provide the best possible customer service and ensure consistent and negotiated rates to all exhibitors at the SHOT Show. You can find more information here. Services oftentimes promoted as part of the SHOT Show are hotel rooms, attendee lists, show directories, and booth builds, but please know these companies soliciting you for these services obtained your information through web mining and not from the SHOT Show, and they are not affiliated with the SHOT Show unless they are found in the Contact List. — Melissa Schilling, NSSF
Industry Day at the Range to Include Archery
The SHOT Show’s Industry Day at the Range offers a unique opportunity to showcase your latest products, connect with key decision-makers, and gain unparalleled exposure among a targeted audience of media, buyers, and industry influencers. For the first time, Industry Day at the Range this year will feature a new dedicated archery area. Don't miss your chance to be part of one of the industry's most dynamic and influential events. Register now to secure your exhibit space at SHOT Show Industry Day at the Range at shotshowrangeday.com.
Industry Day at the Range is held the Monday before the SHOT Show at the Boulder Rifle and Pistol Club and gives invited media members and buyers an exclusive opportunity to preview and test the industry’s latest products. — Chris Dolnack, NSSF
