eXtra Toolkit

Ensure Customers Visit You at SHOT Show eXtra.

SHOT Show® brings professionals from the shooting sports, hunting, outdoor, law enforcement and armed forces together so they can explore products and manufacturers like you. SHOT Show eXtra has been promoted as the best place to find new manufacturers and the latest and greatest products and ideas within our industry. Be ready to make an impression and meet with buyers that can give your business a boost.

Our quick disclaimer for using SHOT Show^® materials:
The “SHOT Show^®,” “SHOT^®,” and “Shooting, Hunting and Outdoor Trade Show^SM” names, logos and images are trademarks or registered trademarks of NSSF – The Firearm Industry Trade Association, which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2025 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission. View the SHOT Show Trademark and Branding Guidelines Full Document

SHOT Show Logo

Showcase your status as an official SHOT Show exhibitor by displaying these SHOT Show logos on your website and in all your marketing materials.

Reach out to current customers so they know you’ll be exhibiting at this year's show and invite them to visit your booth.

Standard Web Ads

Standard SHOT Show Web Ads

Click on any of the graphics to download and use across digital platforms including email, social media and your website.

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Standard Digital Invite

This is your SHOT to download a flyer that includes all the details about SHOT Show eXtra.

Take advantage of this opportunity to send it out in emails, add it to product shipments and share with any current leads or potential customers.

Download PDF

Get Started With Our Writing Samples

Your time is valuable.

That’s why we’ve done most of the writing for your marketing efforts. Simply download the documents below, copy and paste the messaging you like and then customize for your own needs. Get started now with your marketing efforts.

Schedule a Press Conference

SHOT Show is your opportunity to get in front of industry media and bring attention to your brand.

Schedule a press conference with media representatives and demonstrate products, announce new releases or give company updates. SHOT Show eXtra exhibitors can upload press conference information to their dashboard, where it will appear on a schedule for media and retailers. Click the link below to take advantage of a press conference at SHOT Show.

Eblast – Attendees or Media

An eblast is a good opportunity to communicate directly with buyers and media.

Highlight your presence on the 5th floor in the SHOT Show eXtra area, any activities you have planned, product releases, or press conferences to ensure they schedule a visit to your booth. After the show, you can also send a recap of your most popular products. Click the link below to order an eblast that will be sent directly to registered attendees.