Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed on all things SHOT Show. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at shotshowinsider@nssf.org.
8 Ways SHOT Show Exhibitors Can Reduce Costs
According to recently updated trade show industry data, exhibit space represents approximately 22-25% of an exhibitor’s total trade show spend. Exhibit space pricing is generally fixed and priced by the square foot of space. Of course, NSSF members receive a discount on their exhibit space, not to exceed their dues, but that’s a topic for another day. That means that 75-78% of an exhibitor’s total trade show spend is controllable to a degree. Here are eight ways that SHOT Show exhibitors can reduce their costs for the 2024 show. — Chris Dolnack, NSSF
Lock In Discounted Hotel Rates
In partnership with onPeak, we have secured discounted rates at a selection of Las Vegas hotels—in addition to our headquarters hotels, The Venetian and Palazzo. We know plans change, so to help ease your travel planning, onPeak, the only official hotel provider for 2024 SHOT Show, offers convenient hotel options with flexible change and cancellation policies. We encourage you to book through them early for the best selection and price. View all available options at shotshow.org/travel. — Melissa Schilling, NSSF
SHOT Show CX: Free Educational Event for Exhibitors June 26-28
Whether you’re a first-time exhibitor or a new contact for a veteran exhibitor, our annual SHOT Show CX delivers unparalleled education and insights to ensure a successful SHOT Show for your business. Taking place June 26-28 at The Venetian Expo, this free event for SHOT Show exhibitors offers a chance to learn how to improve your show experience, increase your ROI, and leverage every opportunity for your exhibit. Attendance is limited, so register today. Learn more here. — Melissa Schilling, NSSF
SHOT Show to Remain at Venetian Expo Through 2030
NSSF has completed a two-year extension of its agreements with Vici Properties, which will keep the SHOT Show at The Venetian Expo and Venetian/Palazzo through 2030. These have been strong venues for the SHOT Show for many years and play a big part in the show’s success. With this extension, we look forward to being at these venues for years to come. — Chris Dolnack, NSSF
Exhibit Space Selling Quickly for NSSF Range-Retailer Business Expo
Exhibit space is selling quickly for the fourth annual NSSF Range-Retailer Business Expo. Taking place July 10-12 in Milwaukee, Wisconsin, this is a one-of-a-kind opportunity to showcase your products and services to the nation’s leading shooting ranges, firearm retailers and business startups looking for guidance. View the floor plan and see who has already committed. If you'd like to sign on as an exhibitor, please complete this form as soon as possible, or reach out to any member of the NSSF sales team. — Chris Tatulli, NSSF
International Exhibitors: Be Mindful of Visa Appointment Wait Times
Depending on where you are traveling from, the State Department’s Visa Wait Times shows there are still very long visa appointment wait times in many locations. We encourage all our international exhibitors and attendees to be mindful of this as you plan for 2024 SHOT Show. If you need a letter inviting you to the SHOT Show, please contact visa@shotshow.org. — Kathryn Rae, ConvExx
