It's SHOT time! We have a great week ahead of us. Let's get ready for the first day of the world's greatest trade show.
Badge Pickup
There are several locations available to make picking up your badge easy and convenient once you arrive in Las Vegas. Visit this webpage to find the location that works best for you.
Today's Highlights
Exhibit Floor Opens
Walk the SHOT Show's extensive exhibit floor to check out what our exhibitors have to offer. Exhibit floor hours today.
| Venetian Expo and Caesars Forum: | 8:30 a.m. – 5:30 p.m. |
| Supplier Showcase (Level 5 – Venetian): | 8:30 a.m. – 4 p.m. |
Last Day Of The Supplier Showcase
After a great first day yesterday, the Supplier Showcase is kicking off its second and final day in the 5th Floor Palazzo Ballroom of The Venetian Convention Center. View the suppliers on display.
Press Room Resources and Hours
The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Tuesday, January 21, the Press Room is open from 7:30 AM – 6:00 PM, while the show floor is open from 8:30 AM – 5:30 PM.
TONIGHT! All-Star Jam Concert
After the show today, starting at 5:30 PM, head outside for an unforgettable night out on the Great Outdoors Plaza, right outside Caesars Forum. The free concert is open to all SHOT Show badge holders! Presented by GLOCK and HUXWRX. We'll see you there!
Today's Education Sessions
We’ve got a great lineup of SHOT University™ courses today:
| Guide to Maximizing Sales with Suppressors | 8:00 – 9:00 AM |
| Turbocharge Your Business Through Performance Groups | 9:30 – 10:30 AM |
| Turn Prospects Into Customers: Sharpen Your Selling Skills | 11:00 AM – 12:00 PM |
| What Can Adding a Credentialed Gunsmith Bring to Your Business | 12:45 – 1:30 PM |
| Harnessing AI for Retail Success | 2:00 – 3:00 PM |
| ATF/NICS Town Hall | 3:30 – 5:00 PM |
We’ve got a great lineup of Law Enforcement Education courses today:
| Streamlight Presents: Instructor Development for Low Light Operations | 8:15 – 10:15 AM |
| Trijicon Presents: Shared Observations Towards Shooting at Night: Active and Passive | 9:00 – 10:00 AM |
| Blue Force Gear Presents: The Evolution of Gear and Police Response to Active Assailants | 10:30 – 11:30 AM |
| Green Devil Targets Presents: Tactical Firearms Training, The Evolution of Targetry and Technique | 11:00 AM – 12:00 PM |
| Buchanan Brothers Presents: Police Suicide: The Threshold of Pain | 12:30 – 1:30 PM |
Stay Informed
Here are just a few ways to keep in touch with everything that’s going on this week.
- SHOT Show TV and YouTube — For all SHOT Show TV product highlights, interviews and overall show coverage, visit the SHOT Show Youtube Channel.
- SHOT News — Get all the news that every attendee needs to make their SHOT Show experience more complete.
- Social Media — For real-time highlights and breaking news from the show, the SHOT Show’s Facebook, Instagram, LinkedIn, YouTube and X feeds are your instant-access points. Like ‘em, share ‘em, retweet ‘em and remember to use #SHOTShow so we know you’re with us.
- SHOT Show Mobile App — Download the SHOT Show 2025 Mobile App for real-time show announcements, interactive floor maps, meeting and scheduling functions, product-information downloads (including product scanning at the New Product Center), SHOT Show video feeds and more!
- Digital Tracker Details Everything — Everything you need to know about the SHOT Show is detailed in our 2025 SHOT Tracker. Packed with show schedules, networking details, education descriptions, exhibitor lists, and a sneak peek of the hottest products being displayed, the Tracker is key for effective pre-show planning.
- View the SHOT Show Schedule here.
Don't Miss
SHOT After Dark
SHOT After Dark provides exclusive nightly opportunities to mix with your industry colleagues at some of the best venues in Las Vegas. To get the most out of your experience, upgrade your access with fast-track priority entry, open bar packages or other enhancements that will elevate your evening. Purchase your packages here.
Support Project ChildSafe and Win a Great Prize
Donate to support the industry’s leading firearm safety program and you’ll be entered into the Project ChildSafe® Safety Sweepstakes for a chance to win a prize corresponding to your donation level. Top prize is a Vault Pro Silver Eagle Series SE-740 gun safe valued at $5,613, including shipping. Other prizes include OpticsPlanet ‘AR’ Bundle, firearms and more.
Start Your Bidding!
In celebration of our American freedoms, NSSF has opened a truly American auction featuring everything from one-of-a-kind firearms to exclusive hunting and shooting experiences. Being held online now until the SHOT Show closes on Friday, the auction features more than 30 bucket-list items that can’t be found anywhere else. Start bidding today.
NSSF Is Here for Your Business
Participating in the SHOT Show is a big deal. You are directly supporting the many programs and initiatives of NSSF® — the Firearm Industry Trade Association. Meet with NSSF experts at the 2025 SHOT Show to learn strategies for strengthening your business and the many benefits of NSSF membership.
Be sure to visit the NSSF Membership booth #42304 at Venetian Expo and #116 in Cearars' Forum during the show to take advantage of special offers and membership benefits. Learn more.
