Events

Thompson/Center has been a household name among American firearm fans for decades, and when Smith & Wesson acquired the brand in January 2007 its potential was set for a long and solid future. Danielle Sanville, who joined S&W in 2008 and now holds the reins as T/C’s brand manager, moved into S&W’s marketing department in […]

Bushnell has been in the hunting optics business for more than 65 years. In that time, its participation in the SHOT Show has been vital to its performance in each coming year. For characters like Jacob Edson, who came to the brand from the print media side of the outdoor industry, the experience of representing […]

Does your company sponsor ambassadors and/or events in the shooting sports, hunting, or outdoor lifestyle?  Does your manager know what to expect of those ambassadors and what the ambassadors expect of the company? Come visit with our panel of industry professionals to discuss how your company can better leverage the investment in brand ambassadors and […]

More and more FFL retailers are attracting new clients, seeing loyal customers increase their visits and increasing profits through the addition of a firearms range to their facilities. It almost seems like a no-brainer: What better way to make a sale than to have a range where folks can try before they buy, experiment with […]

Have you noticed the foot traffic in your retail store is slacking off some, noticed your regulars aren’t ponying up to the counter as often as they used to? Heck, maybe the traffic’s just the same, but your clients just aren’t buying like they used to. Is it a sign of the times … or […]

Firearms ranges, both indoors and out, are increasingly seen as part and parcel of today’s FFL retailers. Many of these range-retail combination businesses are cornering the market on the “destination experience” so many consumers are seeking these days. But even if it’s just four or five lanes that let customers “try before they buy” through […]

We’re always searching for topics to keep SHOT University fresh and give our retailers and range owners reason to come back each year. One of the more popular requests we’ve encountered since last year’s University has been for a discussion about e-commerce. In fact, we had so many requests, that we didn’t just add a […]

Fans of Radio Row at the SHOT Show are in for a treat in 2019, with more than a dozen national, regional, major metro and online radio programs already confirmed to broadcast live from January’s show in Las Vegas. National radio luminaries Mike Gallagher, Lars Larson, Dana Loesch, David Webb and others will be broadcasting their […]

Registration for the 2019 SHOT Show is now open, and we’re excited to have everyone join us this coming January in Las Vegas. While any retailer or range operator in our industry can attend SHOT Show, did you know that doing so as an NSSF Member comes with perks? Topping the list of those perks, […]

I am pleased to announce that registration for the 2019 SHOT Show is now open for buyers*. We have a wonderful week in store for everyone attending, from manufacturers and distributors to buyers, range owners, outdoor press members and a host of other industry-related guests. Here’s a look at what’s coming your way in January. […]